I made this project called "Saturday in the Park" for Maverick Indonesia. The purposes of this project are to raise awareness of people living in Jakarta to maintain public park and regularly visit public park for social gathering.
(Sorry for the wrong writing information, Mrs. Tri Rismaharini is a major in Surabaya not in Malang)
2. Jakartaโs public facilities remain one of the
worst in Asia. The Safe Cities Index by the
Economist Intelligence Unit (EIU) has put
Jakarta at the bottom of a list of 50 global
cities, by measuring the relative level of
safety in four broad categories: digital
security, health security, infrastructure
security, and personal safety.
Background
3. โข 65% of respondents admitted at
least there is 1 public park
around their neighborhood even
though the condition is not
necessarily deserve for
gathering place or just hanging
around.
โข Less than 21% of respondents
stated regularly visited public
park in their spare time. While
nearly 60% admitted rarely
come to the public park.
4. Based on data collected by Jakartaโs
Green Map Community, there are 350
parks in Jakarta but only 12 parks that
deserve to be visited and used as a place
to spend time
5. โข Dirty (less trash can)
โข Untreated Bench
โข Damaged park guardrail
โข Grass & plants are sere and
ended up dead in dry season
โข Some parks have been
converted into trading
locations by street vendors
(PKL), parking lot and even
for washing and drying
clothes
โข No tap water
How Are Their
Condition?
7. This means that public
park is โoursโ. And we
have to contribute for
guarding their
existence.
Main Theme
The theme for this campaign is
interactivity. We believe that public
park is very important because it
can provide gathering places for
families and social groups, as well
as for individuals of all ages.
Public park provide
opportunity to be physically
active. Physical activity is
an essential part of an
individualโs efforts to stay
healthy. Having close-to-
home access to places
where one can recreate is
one of the most important
factors linking whether
people will become active
and stay that way.
8. Purposes
โง This project aim to raise awareness of people
living in Jakarta about how important public
parks to make Jakarta greener.
โง To gather support from local communities to
join and act to maintain and supervise public
parksโ cleanness and feasibility.
โง To increase participation people living in
Jakarta to visit public parks
*This project is inspired
by Mr. Ridwan Kamil and
Mrs. Tri Rismaharini
efforts to maintain and
preserve public parks in
Bandung and Malang.
10. โข The first thing we can do is
develop proposals. Then, we
arrange meeting with sponsorship
and potential partnership like
Ministry of Environment and
KOPHI. We are trying to engage
NGOs/local communities to
cooperate in this project.
โข After that, we submit letter
permission to the police and local
authorities.
1. Preparation
3months
before the
project launch
Partnerships
11. 2. Media Campaign
โข The next thing we can do is using social media to
spread the project information through twitter,
facebook, instagram and youtube using digital poster.
We will also make a website that will update our
current activities. In this web, there is a form for
volunteer registration.
โข To disseminate this project information, we also
collaborate with radio station and
magazine/newspaper in Jakarta. 1 months
before the
project launch
12. โข Next, we can visit high schools and universities around Jakarta.
We can hold a workshop with theme โHow Important to Maintain
Public Park?โ. The speaker are our Communication and
Promotion division and NGOs/local communities member.
In this workshop, we also share some posters and booklet that
will illustrate about public parks condition in Jakarta and this
project.
The workshop will be held 1 month before the project launch and
during the project take place . The workshop will be held at 15
Senior High School and 15 Universities)
3. Workshop
13. 4. Movie and Social Media
Competition
โง We are gonna also invite people to join
our movie compettition with theme
โPreserving Our Public Parksโ. We
are gonna pick 5 winners. Every 1
movie will be screening at 1 park.
โง The Social Media competition is using
Facebook, Twiiter, Instagram. You
come to the event, post and mention us
with creative photos about your fav
activities in park and your opinion about
our project. We are gonna pick 3
winners for every event.
โง The winners of movie competition will
be receive IDR 4.000.000 for each
person.
โง And social media competition will be
receive IDR 200.000 for each person.
Movie : 1
Months before
the project
launch
Social Media :
During the
event
14. โงThis project will take place in 5 public parks through Jakarta
once in a month (for 5 months). The concept is like picnic where
you can relaxed and enjoy the park. While you gather, you can
learn more about environment and cultivate plant seed with your
name tag. The project will be include:
โข Movie screening (layar tancep concept)
โข Music performances (3 bands will be perform in every park/Jazzy,
Dream Pop)
โข Easy talkative about environmental
โข Fun games
โข Cultivate 100 plant seeds for every park at the end of the event
โข Donate 2 trash cans for every 10-15M around park area
โข Set up 2 tap water for every park
5. Start the โSaturday in the Parkโ
Project
This project will be
held every 2nd
week of the month
on saturday
15. Project Timeline
Jan Feb Mar Apr May Jun Jul Aug Sep Okt
Proposal
Development
Permission from
police/local
authorities
Partnership and
Sponsorship
Movie Competition
Media Campaign
Workshop
The Saturday in the
Park Project
Evaluation
16. Division Arrangement
Head Division
Finance
(sponsorship)
and
administration
Technical and
Logistic (utilities
during event)
Communication
and Promotion
(social Media,
Workshop)
Entertainment
(music and
movie
screening)
Documentation
and Design
Volunteer
Volunteer
Volunteer
Volunteer
Volunteer
Volunteer
Volunteer
Volunteer
Volunteer
Volunteer
