SlideShare a Scribd company logo

I Stand on The Right Stop Campaign

Communication proposal about preserving public facilities. The issue of this proposal is about bus stop. With many people neglect bus stop, this campaign is inviting people to care and using bus stop, as the starting point to preserved action

1 of 19
Download to read offline
PRESENTED BY
REYANDRA DIO BOENTORO
UNIVERSITAS MULTIMEDIA NUSANTARA – PUBLIC RELATIONS
I STAND
ON THE
RIGHT STOP
PRESERVED PUBLIC FACILITIES CAMPAIGN
MIND MAPPING
Public
facility
is a facility that is held for
public interest.
It existance is essentials.
is needed to simplyfy and expedite public needs in certain aspect.
Are in bad condition
lack of preserved action from society.
Status QuoImpact
Social
Problem
BACKGROUND
Bus stop is a place to get and get off for
bus passenger. It is an essentials public
facility for society with high mobility since
it has strong correlation with public
transportation. The right usage of bus stop
generate discipline in using public
transportation, facilitate information
about public transportation clearly, and
minimize the traffic jam problem.
It is unfortunate, as bus stop condition is
in bad state. 272 out of 1300 bus stop in
Jakarta have been broken. Some of them
have been shift to be market and homeless
shelter. The reason is, people these days are
neglecting bus stop. Many of them don’t
use bus stop to get and get off from the
bus. They do it along roadside, and corner.
It happen because practical habits of
urban people. Habits that want to do
things as simple and easy as possible and
do not think about the long term
implication.
It makes bus stop loses its
functionallity. At this time, several people
take advantage from the situation and
shift bus stop’s functionality to be market
or homeless shelter. Impact from these
phenomenon is they do what they like to
do with bus stop, e.g. littering,
vandalizing, and dismantling. Even if
government do its control function and
rejuvenate bus stops, but the people still
don’t start to use bus stop, the cycle will
continue.
With the bad condition of bus stop, it
created vicious circle and add more reason
for people to not use bus stop. Thus,
unpreserved action for bus stop, continues.
INTEGRATED
SOLUTION
PROPOSAL
SCOPE
 Rejuvenate and renovate bus
stops regularly
 Provide additional facilities
integrated to bus stops like
mini-market
 Place person in charge to take
care of bus stops
Curb bus driver to only
stop at bus stop and
terminal
Bring order to people who
do not use bus stop as it
supposed to be.
 This proposal will limit it
scope only for public
communication act
 This proposal will be
implemented first in Jakarta
Threat
 People habits to get and get off
from bus along roadside
 Bus driver habits to follow
passenger habits by
stop along roadside
 People who take
advantage from
the status quo
Weakness
 Can not be executed
by itself (just communication),
but requires support with
control, management, and
regulation by authorities
 Require high budget to be
executed
Strength
 Focus on
communication area
 Campaign uses target audience
interest as channel to deliver
message
 Campaign is implemented with
wide scope
Opportunity
 Favor from several groups in society
which already aware and care with
this issue
 It is kind of campaign
that have tendency to
be approved and
supported by
authorities
CAMPAIGN
TOWS
ANALYSIS
The negative behaviour from people
which do not use bus stop as they should.
OBJECTIVE
• Cognitive
Increase the awareness of
significance to use bus
stop as it should.
• Affective
Build positive attitude to
care toward bus stop and
it uses.
• Behavioural
Establish positive
behaviour and habit to use
bus stop as it should.
POSITITION &
IDENTITY
To make people
use the bus stop
TARGET AUDIENCE
Demographic
 15-45 years old
 Urban people of Jakarta
 SES B-D
Psychographic
 High mobility
 Productive and
independent
 Needs to public
transportation
PROFIL AUDIENCE
Garry, 18 years old, M
A student from highschool in
Jakarta. He uses public
transportation everyday to get
him to school.
Nicko, 26 years old, M
A journalist. With his profession
which requires high mobility, he
depend on public transportation
to do his job.
Beauty, 22 years old, F
A start-up entepreneur. As her
job pushed her to be productive
as possible, she use public
transportation as daily routine
Julia, 38 years old, F
An employee for a corporation in
Jakarta. Her daily routine is to
take public transportation to get
to work and home.
KEY MESSAGE TAGLINE
I STAND ON
THE RIGHT
STOP
Let us get and
get off bus at
bus stop
STRATEGY
EMERGE EDUCATE
ENGAGE EXPERIENCE
4E
COMMUNICATE IT!
 SOCIAL MEDIA RELEASE
Generate and share links to
news article on website, via
social media account, and
email.
 VIDEO MEDIA RELEASE
Share news release in
audiovisual format on video
network host e.g. Youtube.
PHASE 1
EMERGE THE ISSUE
NEWS RELEASE
EXPECTED OUTCOME : PUBLIC ATTENTION
Create website like
www.haltebus.com to facilitate news
and information about the issue.
Create news portal on website , fill
with news release with content
about:
 Bus stop bad condition/ status quo
 People are neglecting bus stop
 How it’s one of the cause of heavy
traffic jam (social problem)
 Neglecting is a cause of bus stop bad
condition and lead to traffic jam
(social problem)
PHASE 2
EDUCATE THE PEOPLE
PUBLIC SERVICE ADVERTISEMENT
CHANNEL KEY MESSAGE
 Tell and provide visual description
about the right way to use bus stop
 Tell and provide visual description
about way to preserves bus stop
 Persuade to participate in this social
movement
PARTNERSHIP & SUPPORT EXPECTED OUTCOME
PUBLIC KNOWLEDGE
PHASE 3
ENGAGE THE PARTICIPANT
GAMES COMMUNICATIONSAPPLICATIONS
SMARTPHONE ENGAGEMENT APPROACH
 Puzzle/ mind games
with bus stop theme
 Simple, entertaining,
and meaningful
 Gain users familiarity
about campaign
ideas, sublime in
entertainment
 Daily Application for
bus and bus stop
users
 Provide information
about bus stop
location, routes, and
fares
 Engage audience
through usefulness
 LINE Sticker with bus
stop theme
 Make it cute and
meaningful with
sticker’s visual
emotion.
 Engage audience
through channel’s
popularity and
audience interest
EXPECTED OUTCOME : PUBLIC FAMILIARITY
PHASE 4
EXPERIENCE THE CHANGE
TOSHAREISTOCARE
MAKE IT VIRAL
Experiencing bus stop, and share it.
Take a selfie, put your feelings,
thought and hope in caption.
Share on social media, tag our
account @haltejakarta, and dare
your friend to do so.
Show everyone how proud you are
because you have stood on the
right stop.
#IStandOnTheRightStop #RightStop #HalteJakarta #BusStop #Preserve
EXPECTED
OUTCOME
SOCIAL
BEHAVIOUR
CHANGE
TIMELINE
PROGRAM IMPLEMENTATION
MAY JUNE JULY
1 2 3 4 1 2 3 4 1 2 3 4
PROPOSAL DEVELOPMENT
PARTNERSHIP AND SPONSOR
CAMPAIGN BLOG
SOCIAL MEDIA RELEASE
VIDEO MEDIA RELEASE
PUBLIC SERVICE ADVERTISEMENT
MOBILE APPLICATION
MOBILE GAMES
LINE STICKER
SHARING
EVALUATION
BUDGET
NO ITEMS AMOUNT SUBTOTAL TOTAL
1 PROPOSAL PRINTING 30 PIECES Rp 40,000.- Rp 1,200,000.-
2 STAMPS 30 PIECES Rp 8,000.- Rp 240,000.-
3 BLOG/ WEBSITE 1 UNIT Rp 500,000.- Rp 500,000.-
4 TV COMMERCIALS
DEVELOPMENT
1 UNIT Rp 25,000,000.- Rp 25,000,000.-
5 TV COMMERCIALS 450 SPOT Rp 15,000,000.- Rp 6,750,000,000.-
6 OUTDOOR AD/ BILLBOARD
DEVELOPMENT
1 UNIT Rp 40,000,000.- Rp 40,000,000.-
7 OUTDOOR AD/ BILLBOARD 40 PIECES Rp 130,000,000.- Rp 5,200,000,000.-
8 GAMES DEVELOPMENT 1 UNIT Rp 500,000,000.- Rp 500,000,000.-
9 APPLICATION DEVELOPMENT 1 UNIT Rp 500,000,000.- Rp 500,000,000.-
10 LINE STICKER DEVELOPMENT 1 UNIT Rp 3,000,000.- Rp 3,000,000.-
11 CONTINGENCY FEE 10% BUDGET Rp 1,301,994,000.-
12 GRAND TOTAL Rp 14,321,934,000.-
Yardstick Model
• Number of news release
• Number of hits on website, and links
• Number of views and like on video release
• TV Commercials rating
• Impression of outdoor advertising
Basic
• Number of games, application, and sticker download
• Number who receipt message
• Number who retain message
Intermediate
• Number of sharing post
• Number of hashtag
• Number of bus stop user
• Number of broken bus stop by the end of the campaign and year
Advance
EVALUATION
CREDIT
Layout Inspiration
 Inco Hary Perdana
 Edwin Marcel Lengkei
 www.slideshare.net/
Background Material
 https://www.umn.ac.id/home/viewarticle/__Seminar_Selamatka
n_Fasilitas_Umum
 https://www.facebook.com/EfektifitasPenggunaanHalte?ref=st
ream
 http://instran.org/index.php/in/ruang-berita/depan/25-front-
page/1526-halte-tak-lagi-nyaman-digunakan
http://www.haltebus.com/
THANK YOU
REYANDRA DIO BOENTORO
@reyandradb

Recommended

Paul Hulsbos; Maverick's The Recruit 2014 proposal
Paul Hulsbos; Maverick's The Recruit 2014 proposalPaul Hulsbos; Maverick's The Recruit 2014 proposal
Paul Hulsbos; Maverick's The Recruit 2014 proposalPASHulsbos
 
More to Love Campaign #TheRecruit2014
More to Love Campaign #TheRecruit2014More to Love Campaign #TheRecruit2014
More to Love Campaign #TheRecruit2014Billa Ashaninka
 
Opportunities, Challenges and Power of Media Information
Opportunities, Challenges and Power of Media InformationOpportunities, Challenges and Power of Media Information
Opportunities, Challenges and Power of Media InformationHazel Lorenzo
 
Social media and social changes
Social media and social changesSocial media and social changes
Social media and social changesNairaAmin
 
Ripe Online Travel 2.0
Ripe Online Travel 2.0Ripe Online Travel 2.0
Ripe Online Travel 2.0Ripe Online
 
Social Media For GrantMakers - Florida Philanthropy Summit
Social Media For GrantMakers - Florida Philanthropy SummitSocial Media For GrantMakers - Florida Philanthropy Summit
Social Media For GrantMakers - Florida Philanthropy SummitPerla Ni
 
How Advertising Manipulates Us- From Pulling at Our Heart Strings to Seducing...
How Advertising Manipulates Us- From Pulling at Our Heart Strings to Seducing...How Advertising Manipulates Us- From Pulling at Our Heart Strings to Seducing...
How Advertising Manipulates Us- From Pulling at Our Heart Strings to Seducing...Felicia Sauve
 
Citizen Journalism
Citizen JournalismCitizen Journalism
Citizen Journalismliareich
 

More Related Content

What's hot

Your Instagram is a Hazard to the Environment
Your Instagram is a Hazard to the EnvironmentYour Instagram is a Hazard to the Environment
Your Instagram is a Hazard to the EnvironmentSarah Paull
 
Retail Brand Ambassadors: How To Foster Loyalty and Engagement Through Social...
Retail Brand Ambassadors: How To Foster Loyalty and Engagement Through Social...Retail Brand Ambassadors: How To Foster Loyalty and Engagement Through Social...
Retail Brand Ambassadors: How To Foster Loyalty and Engagement Through Social...Cactus
 
Social Media for Social Good by @JoeyShepp
Social Media for Social Good by @JoeySheppSocial Media for Social Good by @JoeyShepp
Social Media for Social Good by @JoeySheppEarthsite
 
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeySheppSocial Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeySheppEarthsite
 
Communicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppCommunicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppEarthsite
 
Diversity Recruiting and the Social Graph
Diversity Recruiting and the Social GraphDiversity Recruiting and the Social Graph
Diversity Recruiting and the Social GraphAnanda Chakravarty
 
Social Media in Disaster Response
Social Media in Disaster ResponseSocial Media in Disaster Response
Social Media in Disaster ResponseAmy Sample Ward
 
How Creators are Thriving Digitally
How Creators are Thriving DigitallyHow Creators are Thriving Digitally
How Creators are Thriving DigitallyLeah Wells
 
Mobile webinar intro and facts
Mobile webinar intro and factsMobile webinar intro and facts
Mobile webinar intro and factsSocial Media Today
 
Open Government and Social Media
Open Government and Social MediaOpen Government and Social Media
Open Government and Social MediaDani Burns
 
Must Bol Campaign strategy
Must Bol Campaign strategyMust Bol Campaign strategy
Must Bol Campaign strategyKuber Sharma
 
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
 
How to Use HealthyCity.org for Community Engaged Mapping
How to Use HealthyCity.org for Community Engaged MappingHow to Use HealthyCity.org for Community Engaged Mapping
How to Use HealthyCity.org for Community Engaged MappingHealthy City
 
PR Casestudies Collection of PR Lions 2013
PR Casestudies Collection of PR Lions 2013PR Casestudies Collection of PR Lions 2013
PR Casestudies Collection of PR Lions 2013Vikram Kharvi
 
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...PeerSpring
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...Cyber Mum
 
Community Engagement for Complete Communities
Community Engagement for Complete CommunitiesCommunity Engagement for Complete Communities
Community Engagement for Complete CommunitiesRPO America
 
The Social Media Ecosystem Report by IAB
The Social Media Ecosystem Report by IABThe Social Media Ecosystem Report by IAB
The Social Media Ecosystem Report by IABGenaro Bardy
 
CIS14: NSTIC: AARP and Trusted Identity: Empowering Members for the Digital Age
CIS14: NSTIC: AARP and Trusted Identity: Empowering Members for the Digital AgeCIS14: NSTIC: AARP and Trusted Identity: Empowering Members for the Digital Age
CIS14: NSTIC: AARP and Trusted Identity: Empowering Members for the Digital AgeCloudIDSummit
 

What's hot (20)

Your Instagram is a Hazard to the Environment
Your Instagram is a Hazard to the EnvironmentYour Instagram is a Hazard to the Environment
Your Instagram is a Hazard to the Environment
 
Retail Brand Ambassadors: How To Foster Loyalty and Engagement Through Social...
Retail Brand Ambassadors: How To Foster Loyalty and Engagement Through Social...Retail Brand Ambassadors: How To Foster Loyalty and Engagement Through Social...
Retail Brand Ambassadors: How To Foster Loyalty and Engagement Through Social...
 
Social Media for Social Good by @JoeyShepp
Social Media for Social Good by @JoeySheppSocial Media for Social Good by @JoeyShepp
Social Media for Social Good by @JoeyShepp
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeySheppSocial Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
 
Communicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppCommunicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
 
Diversity Recruiting and the Social Graph
Diversity Recruiting and the Social GraphDiversity Recruiting and the Social Graph
Diversity Recruiting and the Social Graph
 
Social Media in Disaster Response
Social Media in Disaster ResponseSocial Media in Disaster Response
Social Media in Disaster Response
 
How Creators are Thriving Digitally
How Creators are Thriving DigitallyHow Creators are Thriving Digitally
How Creators are Thriving Digitally
 
Mobile webinar intro and facts
Mobile webinar intro and factsMobile webinar intro and facts
Mobile webinar intro and facts
 
Open Government and Social Media
Open Government and Social MediaOpen Government and Social Media
Open Government and Social Media
 
Must Bol Campaign strategy
Must Bol Campaign strategyMust Bol Campaign strategy
Must Bol Campaign strategy
 
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
 
How to Use HealthyCity.org for Community Engaged Mapping
How to Use HealthyCity.org for Community Engaged MappingHow to Use HealthyCity.org for Community Engaged Mapping
How to Use HealthyCity.org for Community Engaged Mapping
 
PR Casestudies Collection of PR Lions 2013
PR Casestudies Collection of PR Lions 2013PR Casestudies Collection of PR Lions 2013
PR Casestudies Collection of PR Lions 2013
 
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...
 
Community Engagement for Complete Communities
Community Engagement for Complete CommunitiesCommunity Engagement for Complete Communities
Community Engagement for Complete Communities
 
The Social Media Ecosystem Report by IAB
The Social Media Ecosystem Report by IABThe Social Media Ecosystem Report by IAB
The Social Media Ecosystem Report by IAB
 
CIS14: NSTIC: AARP and Trusted Identity: Empowering Members for the Digital Age
CIS14: NSTIC: AARP and Trusted Identity: Empowering Members for the Digital AgeCIS14: NSTIC: AARP and Trusted Identity: Empowering Members for the Digital Age
CIS14: NSTIC: AARP and Trusted Identity: Empowering Members for the Digital Age
 

Viewers also liked

Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015 Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015 Heru Cakra
 
I want to walk free project khalda larasati
I want to walk free project   khalda larasatiI want to walk free project   khalda larasati
I want to walk free project khalda larasatiKhalda Larasati
 
Saturday in the Park
Saturday in the ParkSaturday in the Park
Saturday in the Parkamadearaissa
 
Explore Our Culture Campaign
Explore Our Culture CampaignExplore Our Culture Campaign
Explore Our Culture CampaignKasyfil Warits
 
Kemilau Mutiara Pasifik - Visit Our Indonesia Campaign
Kemilau Mutiara Pasifik - Visit Our Indonesia CampaignKemilau Mutiara Pasifik - Visit Our Indonesia Campaign
Kemilau Mutiara Pasifik - Visit Our Indonesia CampaignReyandra Dio Boentoro
 
Campaign proposal indonesia seru
Campaign proposal indonesia seruCampaign proposal indonesia seru
Campaign proposal indonesia seruNaufan Yuqa
 
Wakatobi #Bucketlisted Project
Wakatobi #Bucketlisted ProjectWakatobi #Bucketlisted Project
Wakatobi #Bucketlisted ProjectMichele Gracia
 
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016Mia Amalina Bey
 
TELL Project - Brave Yourself, Tell Your World.
TELL Project - Brave Yourself, Tell Your World.TELL Project - Brave Yourself, Tell Your World.
TELL Project - Brave Yourself, Tell Your World.Muhammad Haekal Dwinanda
 
Kampanye calon presiden indonesia 2014
Kampanye calon presiden indonesia 2014Kampanye calon presiden indonesia 2014
Kampanye calon presiden indonesia 2014TitienPS
 
Presidential Digital Campaign Plan
Presidential Digital Campaign PlanPresidential Digital Campaign Plan
Presidential Digital Campaign PlanKrisnawati Sukmaya
 
Leave your car at home! maverick my city 2013 project
Leave your car at home!   maverick my city 2013 projectLeave your car at home!   maverick my city 2013 project
Leave your car at home! maverick my city 2013 projectNuzul Putri
 
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)Ketie Sasenda
 
Bandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
Bandung Future Water Movement - Dendy Nugraha for Maverick IndonesiaBandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
Bandung Future Water Movement - Dendy Nugraha for Maverick IndonesiaDendy Nugraha
 
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012Kinansyah Pramaditia
 
Bandeng pinter proposal oct0912
Bandeng pinter proposal oct0912Bandeng pinter proposal oct0912
Bandeng pinter proposal oct0912Gilang Hernanda
 
Sim, novi irnawati, hapzi ali, sistem inteligen semu, universitas mercu buana...
Sim, novi irnawati, hapzi ali, sistem inteligen semu, universitas mercu buana...Sim, novi irnawati, hapzi ali, sistem inteligen semu, universitas mercu buana...
Sim, novi irnawati, hapzi ali, sistem inteligen semu, universitas mercu buana...Novi Irnawati
 
Materi Kewirausahaan
Materi KewirausahaanMateri Kewirausahaan
Materi KewirausahaanAlir Retno
 
power point "wirausaha"
power point "wirausaha"power point "wirausaha"
power point "wirausaha"Yurra Graska
 

Viewers also liked (20)

Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015 Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
Jangan tabrak si gadis merah - Heru Cakra - Maverick - The Recruit 2015
 
I want to walk free project khalda larasati
I want to walk free project   khalda larasatiI want to walk free project   khalda larasati
I want to walk free project khalda larasati
 
Saturday in the Park
Saturday in the ParkSaturday in the Park
Saturday in the Park
 
Explore Our Culture Campaign
Explore Our Culture CampaignExplore Our Culture Campaign
Explore Our Culture Campaign
 
Kemilau Mutiara Pasifik - Visit Our Indonesia Campaign
Kemilau Mutiara Pasifik - Visit Our Indonesia CampaignKemilau Mutiara Pasifik - Visit Our Indonesia Campaign
Kemilau Mutiara Pasifik - Visit Our Indonesia Campaign
 
Campaign proposal indonesia seru
Campaign proposal indonesia seruCampaign proposal indonesia seru
Campaign proposal indonesia seru
 
Wakatobi #Bucketlisted Project
Wakatobi #Bucketlisted ProjectWakatobi #Bucketlisted Project
Wakatobi #Bucketlisted Project
 
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
Indonesia's Paradise Under The Sea: Explore Wakatobi 2016
 
TELL Project - Brave Yourself, Tell Your World.
TELL Project - Brave Yourself, Tell Your World.TELL Project - Brave Yourself, Tell Your World.
TELL Project - Brave Yourself, Tell Your World.
 
Kampanye calon presiden indonesia 2014
Kampanye calon presiden indonesia 2014Kampanye calon presiden indonesia 2014
Kampanye calon presiden indonesia 2014
 
Presidential Digital Campaign Plan
Presidential Digital Campaign PlanPresidential Digital Campaign Plan
Presidential Digital Campaign Plan
 
Leave your car at home! maverick my city 2013 project
Leave your car at home!   maverick my city 2013 projectLeave your car at home!   maverick my city 2013 project
Leave your car at home! maverick my city 2013 project
 
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)
 
Bandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
Bandung Future Water Movement - Dendy Nugraha for Maverick IndonesiaBandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
Bandung Future Water Movement - Dendy Nugraha for Maverick Indonesia
 
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
Bandung Berbintang | My City 2013 | Maverick’s The Recruit 2012
 
Bandeng pinter proposal oct0912
Bandeng pinter proposal oct0912Bandeng pinter proposal oct0912
Bandeng pinter proposal oct0912
 
Sim, novi irnawati, hapzi ali, sistem inteligen semu, universitas mercu buana...
Sim, novi irnawati, hapzi ali, sistem inteligen semu, universitas mercu buana...Sim, novi irnawati, hapzi ali, sistem inteligen semu, universitas mercu buana...
Sim, novi irnawati, hapzi ali, sistem inteligen semu, universitas mercu buana...
 
Materi Kewirausahaan
Materi KewirausahaanMateri Kewirausahaan
Materi Kewirausahaan
 
Presentasi kewirausahaan
Presentasi kewirausahaanPresentasi kewirausahaan
Presentasi kewirausahaan
 
power point "wirausaha"
power point "wirausaha"power point "wirausaha"
power point "wirausaha"
 

Similar to I Stand on The Right Stop Campaign

PR Portfolio China - Published Articles
PR Portfolio China  - Published ArticlesPR Portfolio China  - Published Articles
PR Portfolio China - Published ArticlesVanguardPoint
 
PR Portfolio - China
PR Portfolio - ChinaPR Portfolio - China
PR Portfolio - ChinaVanguardPoint
 
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao NghiLê Thạch
 
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGCUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
 
Public facility campaign
Public facility campaignPublic facility campaign
Public facility campaignAndhika Putra
 
Makinglink Version Yarrareporter Ppt
Makinglink Version Yarrareporter PptMakinglink Version Yarrareporter Ppt
Makinglink Version Yarrareporter Pptsetyo budi
 
The Recruit 2015 - Fritzky Wijayan Swastia
The Recruit 2015 - Fritzky Wijayan SwastiaThe Recruit 2015 - Fritzky Wijayan Swastia
The Recruit 2015 - Fritzky Wijayan SwastiaFritzky Swastia
 
Counter urbanization
Counter urbanizationCounter urbanization
Counter urbanizationZhang Pei
 
Citizenjournalismslides 110410155340-phpapp02
Citizenjournalismslides 110410155340-phpapp02Citizenjournalismslides 110410155340-phpapp02
Citizenjournalismslides 110410155340-phpapp02Naira Grig
 
Importance of Social Media Marketing for Corporate Firms AVEA
Importance of Social Media Marketing for Corporate Firms AVEAImportance of Social Media Marketing for Corporate Firms AVEA
Importance of Social Media Marketing for Corporate Firms AVEACem Senkal
 
The Music Industry And Mass Media
The Music Industry And Mass MediaThe Music Industry And Mass Media
The Music Industry And Mass MediaGina Alfaro
 
CaseAnalysisPaper
CaseAnalysisPaperCaseAnalysisPaper
CaseAnalysisPaperEric Vere
 
Impact Of Social Media On Eating
Impact Of Social Media On EatingImpact Of Social Media On Eating
Impact Of Social Media On EatingJessica Hill
 
iSIMPLY project overview
iSIMPLY project overviewiSIMPLY project overview
iSIMPLY project overviewSQLearn
 
Building a Sustainable Citizen-Centric Smart City Approach
Building a Sustainable Citizen-Centric Smart City ApproachBuilding a Sustainable Citizen-Centric Smart City Approach
Building a Sustainable Citizen-Centric Smart City ApproachDr. Mazlan Abbas
 
Social / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New TrendsSocial / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New TrendsManeesh Garg
 
Social Business - Social Media for Business in Africa
Social Business - Social Media for Business in AfricaSocial Business - Social Media for Business in Africa
Social Business - Social Media for Business in AfricaRoad Less Travelled
 

Similar to I Stand on The Right Stop Campaign (20)

PR Portfolio China - Published Articles
PR Portfolio China  - Published ArticlesPR Portfolio China  - Published Articles
PR Portfolio China - Published Articles
 
PR Portfolio - China
PR Portfolio - ChinaPR Portfolio - China
PR Portfolio - China
 
BR Media Kit
BR Media KitBR Media Kit
BR Media Kit
 
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
[Young Marketers Elite 2013] Assignment 13.1 - Hoang Thach - Thao Nghi
 
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGCUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
 
Public facility campaign
Public facility campaignPublic facility campaign
Public facility campaign
 
Makinglink Version Yarrareporter Ppt
Makinglink Version Yarrareporter PptMakinglink Version Yarrareporter Ppt
Makinglink Version Yarrareporter Ppt
 
The Recruit 2015 - Fritzky Wijayan Swastia
The Recruit 2015 - Fritzky Wijayan SwastiaThe Recruit 2015 - Fritzky Wijayan Swastia
The Recruit 2015 - Fritzky Wijayan Swastia
 
Counter urbanization
Counter urbanizationCounter urbanization
Counter urbanization
 
Citizenjournalismslides 110410155340-phpapp02
Citizenjournalismslides 110410155340-phpapp02Citizenjournalismslides 110410155340-phpapp02
Citizenjournalismslides 110410155340-phpapp02
 
Importance of Social Media Marketing for Corporate Firms AVEA
Importance of Social Media Marketing for Corporate Firms AVEAImportance of Social Media Marketing for Corporate Firms AVEA
Importance of Social Media Marketing for Corporate Firms AVEA
 
The Music Industry And Mass Media
The Music Industry And Mass MediaThe Music Industry And Mass Media
The Music Industry And Mass Media
 
CaseAnalysisPaper
CaseAnalysisPaperCaseAnalysisPaper
CaseAnalysisPaper
 
Impact Of Social Media On Eating
Impact Of Social Media On EatingImpact Of Social Media On Eating
Impact Of Social Media On Eating
 
iSIMPLY project overview
iSIMPLY project overviewiSIMPLY project overview
iSIMPLY project overview
 
014 karamagi
014   karamagi014   karamagi
014 karamagi
 
Building a Sustainable Citizen-Centric Smart City Approach
Building a Sustainable Citizen-Centric Smart City ApproachBuilding a Sustainable Citizen-Centric Smart City Approach
Building a Sustainable Citizen-Centric Smart City Approach
 
Social / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New TrendsSocial / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New Trends
 
Social Business - Social Media for Business in Africa
Social Business - Social Media for Business in AfricaSocial Business - Social Media for Business in Africa
Social Business - Social Media for Business in Africa
 
Imc plan for lintas
Imc plan for lintasImc plan for lintas
Imc plan for lintas
 

Recently uploaded

United Nations Global Compact Network Georgia 2023 Value Propistion_ENG.pdf
United Nations Global Compact Network Georgia 2023 Value Propistion_ENG.pdfUnited Nations Global Compact Network Georgia 2023 Value Propistion_ENG.pdf
United Nations Global Compact Network Georgia 2023 Value Propistion_ENG.pdfUNGlobalCompactNetwo1
 
2024: The FAR, Federal Acquisition Regulations - Part 11
2024: The FAR, Federal Acquisition Regulations - Part 112024: The FAR, Federal Acquisition Regulations - Part 11
2024: The FAR, Federal Acquisition Regulations - Part 11JSchaus & Associates
 
Regions4: Vertical Integration Webinar Presentation.pptx
Regions4: Vertical Integration Webinar Presentation.pptxRegions4: Vertical Integration Webinar Presentation.pptx
Regions4: Vertical Integration Webinar Presentation.pptxNAP Global Network
 
Tom Tresser "Civics 101" Intrdouction - 2/24
Tom Tresser "Civics 101" Intrdouction - 2/24Tom Tresser "Civics 101" Intrdouction - 2/24
Tom Tresser "Civics 101" Intrdouction - 2/24Tom Tresser
 
mixed Sample and LCN.pptx2w345789o345789o
mixed Sample and LCN.pptx2w345789o345789omixed Sample and LCN.pptx2w345789o345789o
mixed Sample and LCN.pptx2w345789o345789oalizain9604
 
Beyond COP28 (Extract from Agenda2024 Publication)
Beyond COP28 (Extract from Agenda2024 Publication)Beyond COP28 (Extract from Agenda2024 Publication)
Beyond COP28 (Extract from Agenda2024 Publication)Energy for One World
 
PPT Item # 6 - Municipal Court Appointments
PPT Item # 6 - Municipal Court AppointmentsPPT Item # 6 - Municipal Court Appointments
PPT Item # 6 - Municipal Court Appointmentsahcitycouncil
 
OECD Climate Adaptation Investment Framework
OECD Climate Adaptation Investment FrameworkOECD Climate Adaptation Investment Framework
OECD Climate Adaptation Investment FrameworkNAP Global Network
 
2024 Message on the State of the Nation (1).pdf
2024 Message on the State of the Nation (1).pdf2024 Message on the State of the Nation (1).pdf
2024 Message on the State of the Nation (1).pdfKweku Zurek
 
See the list of companies who were paid judgement debts by govt between 2017-...
See the list of companies who were paid judgement debts by govt between 2017-...See the list of companies who were paid judgement debts by govt between 2017-...
See the list of companies who were paid judgement debts by govt between 2017-...Kweku Zurek
 
Day 1 - Introduction to NAP GN & Peer Learning Forums.pptx
Day 1 - Introduction to NAP GN & Peer Learning Forums.pptxDay 1 - Introduction to NAP GN & Peer Learning Forums.pptx
Day 1 - Introduction to NAP GN & Peer Learning Forums.pptxNAP Global Network
 
Self-assessment: Planning to implementation in the NAP process + integrating ...
Self-assessment: Planning to implementation in the NAP process + integrating ...Self-assessment: Planning to implementation in the NAP process + integrating ...
Self-assessment: Planning to implementation in the NAP process + integrating ...NAP Global Network
 
ORAU Story 2023, Annual Report of Accomplishments
ORAU Story 2023, Annual Report of AccomplishmentsORAU Story 2023, Annual Report of Accomplishments
ORAU Story 2023, Annual Report of AccomplishmentsORAU
 
National Adaptation Planning for Antigua & Barbuda
National Adaptation Planning for Antigua & BarbudaNational Adaptation Planning for Antigua & Barbuda
National Adaptation Planning for Antigua & BarbudaNAP Global Network
 
Enabling factors for the transition from planning to implementation in the NA...
Enabling factors for the transition from planning to implementation in the NA...Enabling factors for the transition from planning to implementation in the NA...
Enabling factors for the transition from planning to implementation in the NA...NAP Global Network
 
Citizen centric process for renewable energy.pptx
Citizen centric process for renewable energy.pptxCitizen centric process for renewable energy.pptx
Citizen centric process for renewable energy.pptxAtul Khanna
 
Item # 6 - Municipal Court Appointments.
Item # 6 - Municipal Court Appointments.Item # 6 - Municipal Court Appointments.
Item # 6 - Municipal Court Appointments.ahcitycouncil
 
Understanding the Transition from Planning to Implementation (P2I)
Understanding the Transition from Planning to Implementation (P2I)Understanding the Transition from Planning to Implementation (P2I)
Understanding the Transition from Planning to Implementation (P2I)NAP Global Network
 
Sponsor children education in kurnool.docx
Sponsor children education in kurnool.docxSponsor children education in kurnool.docx
Sponsor children education in kurnool.docxSERUDS INDIA
 
Adaptation Investment Financing in Africa: AfDB’s Approach
Adaptation Investment Financing in Africa: AfDB’s ApproachAdaptation Investment Financing in Africa: AfDB’s Approach
Adaptation Investment Financing in Africa: AfDB’s ApproachNAP Global Network
 

Recently uploaded (20)

United Nations Global Compact Network Georgia 2023 Value Propistion_ENG.pdf
United Nations Global Compact Network Georgia 2023 Value Propistion_ENG.pdfUnited Nations Global Compact Network Georgia 2023 Value Propistion_ENG.pdf
United Nations Global Compact Network Georgia 2023 Value Propistion_ENG.pdf
 
2024: The FAR, Federal Acquisition Regulations - Part 11
2024: The FAR, Federal Acquisition Regulations - Part 112024: The FAR, Federal Acquisition Regulations - Part 11
2024: The FAR, Federal Acquisition Regulations - Part 11
 
Regions4: Vertical Integration Webinar Presentation.pptx
Regions4: Vertical Integration Webinar Presentation.pptxRegions4: Vertical Integration Webinar Presentation.pptx
Regions4: Vertical Integration Webinar Presentation.pptx
 
Tom Tresser "Civics 101" Intrdouction - 2/24
Tom Tresser "Civics 101" Intrdouction - 2/24Tom Tresser "Civics 101" Intrdouction - 2/24
Tom Tresser "Civics 101" Intrdouction - 2/24
 
mixed Sample and LCN.pptx2w345789o345789o
mixed Sample and LCN.pptx2w345789o345789omixed Sample and LCN.pptx2w345789o345789o
mixed Sample and LCN.pptx2w345789o345789o
 
Beyond COP28 (Extract from Agenda2024 Publication)
Beyond COP28 (Extract from Agenda2024 Publication)Beyond COP28 (Extract from Agenda2024 Publication)
Beyond COP28 (Extract from Agenda2024 Publication)
 
PPT Item # 6 - Municipal Court Appointments
PPT Item # 6 - Municipal Court AppointmentsPPT Item # 6 - Municipal Court Appointments
PPT Item # 6 - Municipal Court Appointments
 
OECD Climate Adaptation Investment Framework
OECD Climate Adaptation Investment FrameworkOECD Climate Adaptation Investment Framework
OECD Climate Adaptation Investment Framework
 
2024 Message on the State of the Nation (1).pdf
2024 Message on the State of the Nation (1).pdf2024 Message on the State of the Nation (1).pdf
2024 Message on the State of the Nation (1).pdf
 
See the list of companies who were paid judgement debts by govt between 2017-...
See the list of companies who were paid judgement debts by govt between 2017-...See the list of companies who were paid judgement debts by govt between 2017-...
See the list of companies who were paid judgement debts by govt between 2017-...
 
Day 1 - Introduction to NAP GN & Peer Learning Forums.pptx
Day 1 - Introduction to NAP GN & Peer Learning Forums.pptxDay 1 - Introduction to NAP GN & Peer Learning Forums.pptx
Day 1 - Introduction to NAP GN & Peer Learning Forums.pptx
 
Self-assessment: Planning to implementation in the NAP process + integrating ...
Self-assessment: Planning to implementation in the NAP process + integrating ...Self-assessment: Planning to implementation in the NAP process + integrating ...
Self-assessment: Planning to implementation in the NAP process + integrating ...
 
ORAU Story 2023, Annual Report of Accomplishments
ORAU Story 2023, Annual Report of AccomplishmentsORAU Story 2023, Annual Report of Accomplishments
ORAU Story 2023, Annual Report of Accomplishments
 
National Adaptation Planning for Antigua & Barbuda
National Adaptation Planning for Antigua & BarbudaNational Adaptation Planning for Antigua & Barbuda
National Adaptation Planning for Antigua & Barbuda
 
Enabling factors for the transition from planning to implementation in the NA...
Enabling factors for the transition from planning to implementation in the NA...Enabling factors for the transition from planning to implementation in the NA...
Enabling factors for the transition from planning to implementation in the NA...
 
Citizen centric process for renewable energy.pptx
Citizen centric process for renewable energy.pptxCitizen centric process for renewable energy.pptx
Citizen centric process for renewable energy.pptx
 
Item # 6 - Municipal Court Appointments.
Item # 6 - Municipal Court Appointments.Item # 6 - Municipal Court Appointments.
Item # 6 - Municipal Court Appointments.
 
Understanding the Transition from Planning to Implementation (P2I)
Understanding the Transition from Planning to Implementation (P2I)Understanding the Transition from Planning to Implementation (P2I)
Understanding the Transition from Planning to Implementation (P2I)
 
Sponsor children education in kurnool.docx
Sponsor children education in kurnool.docxSponsor children education in kurnool.docx
Sponsor children education in kurnool.docx
 
Adaptation Investment Financing in Africa: AfDB’s Approach
Adaptation Investment Financing in Africa: AfDB’s ApproachAdaptation Investment Financing in Africa: AfDB’s Approach
Adaptation Investment Financing in Africa: AfDB’s Approach
 

I Stand on The Right Stop Campaign

  • 1. PRESENTED BY REYANDRA DIO BOENTORO UNIVERSITAS MULTIMEDIA NUSANTARA – PUBLIC RELATIONS I STAND ON THE RIGHT STOP PRESERVED PUBLIC FACILITIES CAMPAIGN
  • 2. MIND MAPPING Public facility is a facility that is held for public interest. It existance is essentials. is needed to simplyfy and expedite public needs in certain aspect. Are in bad condition lack of preserved action from society. Status QuoImpact Social Problem
  • 3. BACKGROUND Bus stop is a place to get and get off for bus passenger. It is an essentials public facility for society with high mobility since it has strong correlation with public transportation. The right usage of bus stop generate discipline in using public transportation, facilitate information about public transportation clearly, and minimize the traffic jam problem. It is unfortunate, as bus stop condition is in bad state. 272 out of 1300 bus stop in Jakarta have been broken. Some of them have been shift to be market and homeless shelter. The reason is, people these days are neglecting bus stop. Many of them don’t use bus stop to get and get off from the bus. They do it along roadside, and corner. It happen because practical habits of urban people. Habits that want to do things as simple and easy as possible and do not think about the long term implication. It makes bus stop loses its functionallity. At this time, several people take advantage from the situation and shift bus stop’s functionality to be market or homeless shelter. Impact from these phenomenon is they do what they like to do with bus stop, e.g. littering, vandalizing, and dismantling. Even if government do its control function and rejuvenate bus stops, but the people still don’t start to use bus stop, the cycle will continue. With the bad condition of bus stop, it created vicious circle and add more reason for people to not use bus stop. Thus, unpreserved action for bus stop, continues.
  • 4. INTEGRATED SOLUTION PROPOSAL SCOPE  Rejuvenate and renovate bus stops regularly  Provide additional facilities integrated to bus stops like mini-market  Place person in charge to take care of bus stops Curb bus driver to only stop at bus stop and terminal Bring order to people who do not use bus stop as it supposed to be.  This proposal will limit it scope only for public communication act  This proposal will be implemented first in Jakarta
  • 5. Threat  People habits to get and get off from bus along roadside  Bus driver habits to follow passenger habits by stop along roadside  People who take advantage from the status quo Weakness  Can not be executed by itself (just communication), but requires support with control, management, and regulation by authorities  Require high budget to be executed Strength  Focus on communication area  Campaign uses target audience interest as channel to deliver message  Campaign is implemented with wide scope Opportunity  Favor from several groups in society which already aware and care with this issue  It is kind of campaign that have tendency to be approved and supported by authorities CAMPAIGN TOWS ANALYSIS
  • 6. The negative behaviour from people which do not use bus stop as they should.
  • 7. OBJECTIVE • Cognitive Increase the awareness of significance to use bus stop as it should. • Affective Build positive attitude to care toward bus stop and it uses. • Behavioural Establish positive behaviour and habit to use bus stop as it should. POSITITION & IDENTITY To make people use the bus stop
  • 8. TARGET AUDIENCE Demographic  15-45 years old  Urban people of Jakarta  SES B-D Psychographic  High mobility  Productive and independent  Needs to public transportation PROFIL AUDIENCE Garry, 18 years old, M A student from highschool in Jakarta. He uses public transportation everyday to get him to school. Nicko, 26 years old, M A journalist. With his profession which requires high mobility, he depend on public transportation to do his job. Beauty, 22 years old, F A start-up entepreneur. As her job pushed her to be productive as possible, she use public transportation as daily routine Julia, 38 years old, F An employee for a corporation in Jakarta. Her daily routine is to take public transportation to get to work and home.
  • 9. KEY MESSAGE TAGLINE I STAND ON THE RIGHT STOP Let us get and get off bus at bus stop
  • 11. COMMUNICATE IT!  SOCIAL MEDIA RELEASE Generate and share links to news article on website, via social media account, and email.  VIDEO MEDIA RELEASE Share news release in audiovisual format on video network host e.g. Youtube. PHASE 1 EMERGE THE ISSUE NEWS RELEASE EXPECTED OUTCOME : PUBLIC ATTENTION Create website like www.haltebus.com to facilitate news and information about the issue. Create news portal on website , fill with news release with content about:  Bus stop bad condition/ status quo  People are neglecting bus stop  How it’s one of the cause of heavy traffic jam (social problem)  Neglecting is a cause of bus stop bad condition and lead to traffic jam (social problem)
  • 12. PHASE 2 EDUCATE THE PEOPLE PUBLIC SERVICE ADVERTISEMENT CHANNEL KEY MESSAGE  Tell and provide visual description about the right way to use bus stop  Tell and provide visual description about way to preserves bus stop  Persuade to participate in this social movement PARTNERSHIP & SUPPORT EXPECTED OUTCOME PUBLIC KNOWLEDGE
  • 13. PHASE 3 ENGAGE THE PARTICIPANT GAMES COMMUNICATIONSAPPLICATIONS SMARTPHONE ENGAGEMENT APPROACH  Puzzle/ mind games with bus stop theme  Simple, entertaining, and meaningful  Gain users familiarity about campaign ideas, sublime in entertainment  Daily Application for bus and bus stop users  Provide information about bus stop location, routes, and fares  Engage audience through usefulness  LINE Sticker with bus stop theme  Make it cute and meaningful with sticker’s visual emotion.  Engage audience through channel’s popularity and audience interest EXPECTED OUTCOME : PUBLIC FAMILIARITY
  • 14. PHASE 4 EXPERIENCE THE CHANGE TOSHAREISTOCARE MAKE IT VIRAL Experiencing bus stop, and share it. Take a selfie, put your feelings, thought and hope in caption. Share on social media, tag our account @haltejakarta, and dare your friend to do so. Show everyone how proud you are because you have stood on the right stop. #IStandOnTheRightStop #RightStop #HalteJakarta #BusStop #Preserve EXPECTED OUTCOME SOCIAL BEHAVIOUR CHANGE
  • 15. TIMELINE PROGRAM IMPLEMENTATION MAY JUNE JULY 1 2 3 4 1 2 3 4 1 2 3 4 PROPOSAL DEVELOPMENT PARTNERSHIP AND SPONSOR CAMPAIGN BLOG SOCIAL MEDIA RELEASE VIDEO MEDIA RELEASE PUBLIC SERVICE ADVERTISEMENT MOBILE APPLICATION MOBILE GAMES LINE STICKER SHARING EVALUATION
  • 16. BUDGET NO ITEMS AMOUNT SUBTOTAL TOTAL 1 PROPOSAL PRINTING 30 PIECES Rp 40,000.- Rp 1,200,000.- 2 STAMPS 30 PIECES Rp 8,000.- Rp 240,000.- 3 BLOG/ WEBSITE 1 UNIT Rp 500,000.- Rp 500,000.- 4 TV COMMERCIALS DEVELOPMENT 1 UNIT Rp 25,000,000.- Rp 25,000,000.- 5 TV COMMERCIALS 450 SPOT Rp 15,000,000.- Rp 6,750,000,000.- 6 OUTDOOR AD/ BILLBOARD DEVELOPMENT 1 UNIT Rp 40,000,000.- Rp 40,000,000.- 7 OUTDOOR AD/ BILLBOARD 40 PIECES Rp 130,000,000.- Rp 5,200,000,000.- 8 GAMES DEVELOPMENT 1 UNIT Rp 500,000,000.- Rp 500,000,000.- 9 APPLICATION DEVELOPMENT 1 UNIT Rp 500,000,000.- Rp 500,000,000.- 10 LINE STICKER DEVELOPMENT 1 UNIT Rp 3,000,000.- Rp 3,000,000.- 11 CONTINGENCY FEE 10% BUDGET Rp 1,301,994,000.- 12 GRAND TOTAL Rp 14,321,934,000.-
  • 17. Yardstick Model • Number of news release • Number of hits on website, and links • Number of views and like on video release • TV Commercials rating • Impression of outdoor advertising Basic • Number of games, application, and sticker download • Number who receipt message • Number who retain message Intermediate • Number of sharing post • Number of hashtag • Number of bus stop user • Number of broken bus stop by the end of the campaign and year Advance EVALUATION
  • 18. CREDIT Layout Inspiration  Inco Hary Perdana  Edwin Marcel Lengkei  www.slideshare.net/ Background Material  https://www.umn.ac.id/home/viewarticle/__Seminar_Selamatka n_Fasilitas_Umum  https://www.facebook.com/EfektifitasPenggunaanHalte?ref=st ream  http://instran.org/index.php/in/ruang-berita/depan/25-front- page/1526-halte-tak-lagi-nyaman-digunakan http://www.haltebus.com/
  • 19. THANK YOU REYANDRA DIO BOENTORO @reyandradb