Your City, Your Events. Anywhere, Anytime. Dhaka Connect is an all-new social platform that augments the event experience by bringing the audience and the organisers together. An intuitive interface, coupled with a innovative features like the Live Feed, makes your social event experience that much richer. This presentation focuses on the business model we prepared for Dhaka Connect and also the marketing campaign we planned for the first five years.

1. DHAKA
A Rising Metropolis
Recent Rise in Standard of Living

2. YOUTHS
Leading Dynamic Lives
Attending Wide Variety of Events

3. DIGITAL PRESENCE
At the center of our day to day lives
zEmphasises Convenience

4. THE BEST SOCIAL MEDIA PLATFORMS
Not only simplify the social experience, but broaden it.

5. OUR IDEA
is NOT focused only on convenience.

6. THE WHOLE PACKAGE
Speaks to both Event-Goers AND Organisers

7. And Brings Them Together

8. DHAKACONNECTYour City, Your Events. Always Connected, Anywhere, Anytime.

9. Prepared for
A.T.M. Jakaria Khan
Lecturer
Institute of Business Administration
University of Dhaka
A
Computer
Applications
(K202)
Presentation

10. TEAM
Muhtasim
Sarowat Rayed
(ZR-61)
Shatabdi Biswas
(RH-12)
Arifur Reza
Chowdhury (ZR-23)
Sharmili
Nowshin Kabir
(RH-30)
Rafi Ahmed
(ZR-60)
Head of Operations Head of Strategy Head of Finance Head of Marketing Product Development Lead

11. Outline
Market
Analysis and
Potential
Competitor
and
Industry
Analysis
App
Functionality
and Features
Marketing
Strategy and
Plan
Promotional
Plan
Financials
Feasibility
Future
Goals

12. MarketAnalysis
17 Million
Population of Dhaka
5%
Urban Population Growth
Rate
(More than Overall Population
Growth, 1.3%)
58%
Of Population are
Aged 15-55

13. MarketAnalysis
27.55%
Internet Penetration of
Mobile Users
21.6%
Smartphone Penetration
Growth Rate
(More than World Average of 20.3% ! )
10%
Smartphone
Penetration
122 Million
Mobile Users

14. MarketPotential
2.51 Million
Estimated
Market
Potential

15. UserGrowth
Pilot
Year 1
Year 2
Year 3
Year 4
Year 5
7000
6000
5500
4000
3000
2000

16. MarketSegmentation
Geographic:
Urban, Semi-Urban
Demographic:
15-55 Years
Students,
Service-Holders,
Artists, Entrepreneurs,
Photographers,
Intellectuals, Critics
Behavioral:
Moderate and Avid
users of Smartphone
Apps
Psychographic:
Gregarious, Culture-
oriented, Sports-
oriented, Outdoor-
oriented

17. OurCompetitors

18. CompetitorAnalysis
Threat of New
Entrants
Bargaining
Power of
Buyers
Threat of
Substitute
Products
Bargaining
Power of
Suppliers
Rivalry
Among
Existing
Competitors Porter’s Five
Forces
Low Entry Barriers Necessitate Constant Innovation
HIGH
Buyers have other avenues for knowing about events.
HIGH
Facebook’s event features are largely rudimentary.
MODERATE
Suppliers currently have no access to such an app.
MODERATE
Only Eventbrite is active in Dhaka.
Very Low User Engagement
LOW

19. DHAKACONNECT
Functionalityand FEATURES

20. App Platform

21. Payment Platform
Selected
Banks

22. Features
Users
Map View
Category View
Calendar View
Event Board
User
Homepage
Event
Review
Sync With
Major Social
Platforms
Live Event
Coverage
Dynamic
Traffic View

23. Features
Organisers
Analytics Event Page
Organiser PagePaid Reach

24. SWOTAnalysis
Strengths Weakness
Threats Opportunities
S W
OT First app of its kind for local market;
Opportunities
Low Barriers to Entry
Threats
Focuses only on Dhaka City
Weakness
Strengths
Variety of rich features that are lacking in
competitors

25. MarketStrategy
Ansoff’s
Matrix
Market
Penetration
Product
Development
Market
Development
Diversification
Long-term plan to utilize data-mining, consumer profiling
and provide more value-addition to organisers.
More Holistic Services
Dhaka Connect will play pivotal role in developing the market
First Mover Advantage
Gradual Product Development
Release Beta Version, then 1 Year Free Trial
that will transition into Freemium/Premium
Release Free Versions First
Progress from Basic Features to Upgrades

26. Marketing
Plan

27. Positioning
Detailed InformationLimited Information
Low User Participation
High User Participation
Dhaka
Connect
Vamos
LinkedIn
Facebook
EventBrite
Dhaka
Happenings
DhakaTown.
Net
Song Kick

28. PointsofParity
Event
categorization
User friendly
interface

29. PointsofDifference

30. OurValue proposition
“A one-stop social portal for every events
and programs that will be organized in
Dhaka, catering to the needs of a diverse
customer base of 15-55 years.”

31. Promotional
Plan

32. TargetAudience
Direct Users
Mobile Banking
and E-Ticketing
Sites
Digital
Marketing
Firms
App Reviewers,
Blog Sites
Event
Organisers

33. Aims of Promotional
Campaign
Make
DHAKACONNECT
easily accessible via
websites
App Store
Optimisation
(ASO)
Social
Media
Integration
Favorable
App
Reviews
Industry
Awards

34. PromotionalCampaign Timeline
Year 1
Distributing Fliers, Posters to Educational Institutes and
Workplaces
Giving Elevator Pitches to Organisers
Social Media Promotion
Youtube Commercials, Facebook Page
Featured in Tech Supplements of Newspapers

35. PromotionalCampaign Timeline
Continue Year 1 Activities
Sponsoring Youth Based Events
Radio Show Appearances
Year 2

36. PromotionalCampaign Timeline
Continue Year 1 and 2 Activities
Print Advertisements to Reach Older Audience (35-55 Years of Age)
Year 3

37. PromotionalCampaign Timeline
Year 4
Continue Year 1, 2 and 3 Activities
TVCs
Radio Ads

38. PromotionalCampaign Timeline
Year 5
Discontinue Year 2 and 3 Activities
Launch Website
Hold Meet and Greet Events with Organisers

39. Financials

40. Financing Strategy
Startup Model
Angel InvestorsVenture Capitalists

41. RevenueSources
Phase 1
Subscription Fees
Ticket Sales
Paid Outreach
Data Mining
Google
AdsenseGoogle Adsense
Phase 2 (Year 2 Onwards)

42. Total Estimated Investment
PARTICULARS AMOUNT
(IN BDT)
Application Development 350,000
Cost of updates and adding new features (for five years) 150,000
Cost of Pilot Implementation (marketing and administrative) 192,000
Company Licensing and other legal expense 30,000
Total Initial Investment 722,000

43. Pro-forma Income Statement
Particulars Yr-1 Yr-2 Yr-3 Yr-4 Yr-5
Revenue 5925 608900 1159940 1574625 2029665
Total Operating Expense 114000 299000 295000 590000 697000
Marketing Expenses 85000 265000 255000 545000 645000
Administrative Expense 15,000 20,000 25,000 30,000 35,000
Consultation Fee 9,000 9,000 10,000 10,000 12,000
Other Expenses 5,000 5,000 5,000 5,000 5,000
Operating Profit(loss) -108075 309900 864940 984625 1332665
VAT (15%) -16211.3 46485 129741 147693.8 199899.8
Net Profit -91863.8 263415 735199 836931.3 1132765

44. NetProfitMargin
Yr-1 Yr-2 Yr-3 Yr-4 Yr-5
Profit margin -1550.44% 43.26% 63.38% 53.15% 55.81%

45. Return on Investment
Yr-1 Yr-2 Yr-3 Yr-4 Yr-5
Return
on Investment
-12.72% 36.48% 74.61% 50.81% 47.19%

46. FEASIBILITY

47. Market Feasibility
A lot of events are
organized in Dhaka city,
from concerts to seminars
to food based events.
New event organizing
companies are coming
up.
Currently, organisers often
cannot provide relevant
information in time to enough of
the targeted segment.

48. Technical Feasibility
Some Features are Present
in EventBrite Already.
Facebook already
utilizes Paid Reach.
Positive Recommendations from
Software Developer Contacts

49. Financial Feasibility
More than
30%
ROI
More than
50%
Profit Margin
from Years 2-5
Payback Period
1.8
Years

50. EXITSTRATEGY
If targeted number of
installs not achieved in
beta, continue until end of
Year 1.
If Results are still
unsatisfactory, we will
exit the business.
Consider selling off to
investors in case of
management crisis.

51. OUR FUTURE GOALS
Over
28,000
Downloads
Over
5,000
Events
Over
100
Organisers
A
True Social
Event
Platform
Providing More Value-Added
Services to Organisers
Detailed Analytics Reports
Platform for Connecting with Other B2B Value Chain
Partners