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UWE - MA:Media Culture & Practice

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A guest lecture I gave to students at UWE (Bristol) for MA: Media Culture & Practice. This comprises lessons learned from my MA project - 'Staying Single' & some of my research so far for my PhD …

A guest lecture I gave to students at UWE (Bristol) for MA: Media Culture & Practice. This comprises lessons learned from my MA project - 'Staying Single' & some of my research so far for my PhD researching Emerging Platforms for Writers, Fragmented Interaction & Pervasive Media. Includes slides from Lance Weiler, Christy Dena and Brian Solis.

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Transcript

  • 1. Sophie.
    Staying Single...
  • 2. Alison Norrington
    Novelist & PhD researcher –
    Emerging Platforms for Writers,
    Fragmented Interaction & Pervasive Media
  • 3.
  • 4. MA: Creative Writing & New Media
    2007
  • 5. Reading really consists of comprehension.
    Reading is less about the physicality of books and pages, and is all about words and readers.
    Jeff Gomez,
    Penguin USA
  • 6.
  • 7. Random House
    Penguin
    Harlequin
    Harper Collins
    Macmillan
  • 8. “Do you mean
    ‘the internet’?”
  • 9. Possibly the future of the book lies with not so much the consideration of replacing books as a form.
    Successful e-publishing could mean to disregard the concept of the page and to consider delivering stories in new ways, which isn’t far removed from the familiar and recognisable text and layout, but will embrace new technologies such as blogs and mobile content.
  • 10. “We want to be ready to sell in any way possible”.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. MA: Creative Writing & New Media
    ?
  • 16.
  • 17. “an investigation into the effects
    that interactivity, community and Web 2.0 strategies
    bring to contemporary fiction,
    traditionally published in print form, by women, for women.”
  • 18.
  • 19. Blogger - daily posts
    Email to subscribers inbox from ‘Sophie’
    Podcast chapters - ODEO & GABCAST
    www.Sophie Dilemma .com
    YouTube documentaries
    Bebo
    MySpace
    Facebook
    Twitter
    Second Life
    Forum
    Micropoll
  • 20.
  • 21.
  • 22. blood red tulips…. or chapter 22
    Chapter Twenty Two was the first chapter with a title.
    This was an attempt to lure readers that had subscribed through RSS feeds, in the hope that an intriguing title would be more of a hook than a simple alert of ‘Chapter Twenty Two’ and I noticed enhanced, regular traffic to Staying Single after including chapter titles.
  • 23.
  • 24.
    • I’ve started up MySpace.com and Bebo.com accounts too - at Delaney’s recommendation - and if it wasn’t for Jacqui, my new assistant, then I’d never have the time or inclination to answer these propositions and character assassinations. I mean, what do you say to this:
    To: singlesophieregan@yahoo.co.uk
    From: nibbler123@aol.com
    Subject: You won‘t be single for long...
    Babe, you’re totally gorgeousssss. My face is your armchair - come and sit on it
    Nibbler. or this one
    To: singlesophieregan@yahoo.co.uk
    From: lawrence55@btinternet.co.uk
    Subject: No messing - marry me!
    I know you will have had hundreds of emails from freaks and perverts promising you eternal happiness or the biggest orgasm, but take it from me, I am your Mr Right. I have my own businesses and earn way over £250,000 a year. I will give you the perfect life. You are the perfect woman for me - brains and beauty, humour and independence - I want you.
    Be mine. You won’t be sorry. I have 2 tickets for a weekend in Venice and one of them has your name on it. Come with me. You’ll see I’m genuine and a great catch too.
    Worth a try.
    Life is short, but life is long too.
    Think about it.
    Larry.xxx
     
    Sounds kind of tempting, but also kind of freaky. If he’s such a great catch what the hell is he doing sending ME emails!
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Christy Dena, cross-media publishing expert and my mentor, guided me through the CTA (call to action) cycle of;
    primer,
    referral,
    reward,
    to encourage meaningful interaction. I began to directly address readers with questions from Sophie, to ‘set the scene’ and then going on to give instructions of how and when to act to impact the storyworld as a ‘reward’.
    www.universecreation101.com
  • 34. 800+ email subscribers in less than 4 months
    5000 site visits (still averaging 3 per day)
    4000+ Pulling Power views
  • 35. www.creativecontentdigital.com
  • 36. storyworlds ???
  • 37. www.theconversationprism.com
  • 38. www.seizethemedia.com
  • 39. www.seizethemedia.com
  • 40. www.seizethemedia.com
  • 41.
  • 42. Ted Hope(http://www.thisisthatwebsite.com)
    The 6 pillars supporting cinema:
    content creation (author driven ) discovery
    production (cost driven) promotion
    participation
    presentation
    Ignoring these isolates the
    narrative and prevents it
    from expanding
    = Storyworld creation
  • 43.
  • 44. Brian Newman
    What Will People Pay For?
    Immediacy – instant options (for free on iTunes but also sell online?)
    Personalisation – free for general release but pay if personalised
    Authenticity – despite ‘free’, audience like a direct souvenir
    Embodiment – BE there. DO something. A talk? A screening?
    Patronage – audience/reader donations for additional content/involvement
    Accessibility –available online but easier to pay iTunes to access on ANY DEVICE
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. Loving NY
    Fractured audience
    Bite sized
    Story-relevant platforms
    Moving reader from one device to another is inviting them to click away and be distracted
    Built in – NOT
    ‘bolt on’
  • 57. www.storycentralDIGITAL.wordpress.com
  • 58. alison.norrington@yahoo.co.uk
    www.toccon.com
    www.digitalbookworld.com

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