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What's The Social Graph Got To Do With It?
The document discusses the concept of the social graph, which is a digital map of online relationships that currently remains fragmented across multiple networks. It emphasizes the need for data portability, allowing users to control and access their data across various platforms, which could enhance brand experiences and streamline user interactions in digital marketing. The text also suggests future considerations for marketers, including improved usability, network-centric branding, and the potential for a decentralized social graph.
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