This document provides tools and strategies for job seekers to connect with employers. It includes templates for a 30-second self-summary, LinkedIn profile, and call scripts. The 30-second summary should highlight one's top 3 skills. The LinkedIn profile should include work experience using action verbs, skills, languages, and certifications. Effective methods to research employers include business directories, labor market websites, Google searches, and LinkedIn searches of companies and recruiters. Job seekers are encouraged to create a call list of decision-makers at targeted companies to contact using the provided templates and scripts.

1. Connect With Employers Now
Ali Asghar Dossa
Blair Kieley

2. Tool Kit
• Linked In Profile
• 30 Second Summary
• Employer Out Reach Strategies
• Employer Connections
• Introduction Script Cold Call
• Introduction Script Warm Calls

3. 30 Second Summary
1. Who Am I ?
Top 3 Skills
2. Skill 1 (experience, expertise and outcome)
3. Skill 2 (experience, expertise and outcome)
4. Skill 3 (experience, expertise and outcome)
5. Strong Close

4. 30 Second Summary Technical
1. Hi good morning my name is John Smith, I am a software engineer. I am
currently exploring career opportunities within the I.T software industry.
2. I have extensive experience working with ABC INC. in planning,
designing and coordinating the development, installation, integration
and operation of computer-based systems.
3. My strengths are in researching, evaluating and synthesizing technical
information to design, develop and test computer-based systems.
4. My expertise include:
Expertise in Micro Focus Test Partner, Parasoft SOA Test ,HP QTP,HP QC,
HP Load Runner tool and in Microsoft excel Macro.
5. I am currently meeting with employers this week and would like to meet
with you this Monday would 10:00 be a suitable time for us to meet to
discuss how I may benefit your organization’s goal of providing the best
software solutions in your market.

5. 30 Second Summary Generic
• Hi my name is Alex D and I am currently exploring
opportunities in sales and business development.
• I have extensive experience working in the business to
business environment marketing services to such firms
such as Reebok, Nike and Canada Sports Wear.
• As a marketing professional I bring with me expertise in
developing new markets, establishing new product lines
and adding further value to existing product line.
• I am currently meeting with employers this week and
would like to talk to you about how I can create real savings
for marketing and product development department. Is
Monday afternoon a good time for us to meet.?

6. Create your Own 30 Second Summary
• I am ____ and am exploring a career with in
the ____ industry
• I experience working with _____ where I
_____ Skill 1, Skill2, Skill 3.
• I am meeting employer this week and would
____(day)__ at _____(time ) a good time for
us to meet.

7. Rebuttals
• Hi who is your H.R manager ?
• What is this Regarding ?
• I am professional _________and would like to speak with them in
regards to some cost saving strategies
• I wanted to speak with them regarding a proposal I am working on
for your company
• Sorry Jim/Sue does not take incoming calls, we do not have an H.R
can put through their voice mail
• Can I have Jim Sues email I can forward the information to them
• Oh who looks after your recruitment can you connect me to them
• Yes, please put me through, also what is their email as I can send
them details as well.

8. Linked In Profiles
• http://ca.linkedin.com/in/alidossa

9. Linked In Sections
• Summary
• Specialties/Expertise
• Work Experience
• Skills
• Languages
• Certifications
• Education
• Recommendations
• Additional information
• Contact information
• Slide Share

10. Linked In Profile
• Summary
Using your 30 second summary mention your profession,
and the top 3 skills set you feel employers will are seeking
in your industry.
Please contact me for further information at ____ ( Give a
contact information that you are comfortable with an email
or cell number where you can be reached or receive a voice
mail on.
• Specialties
List Areas of Specialties ( these are key words that will
generate leads for you and allow your profile to appear
when they are searched)

11. Linked In Profile
• Work Experience
• List the most recent role that you performed
• Use Action Verb that illustrate the scope and
the duties and responsibilities of that role
• Give Specific time line of when you started
and when the position ended.
• If you are currently not working indicate a
clear end date for your position

12. Linked In Profile
• Work Experience (contd..)
• Using Reverse Chronological format List all
positions you have had in this career.
• Career Changers may wish to incorporate only
relevant or transferable skills that they can
bring for previous career.

13. Linked In Profile
• Skills
Utilizing the linked In tools add on skills that you have
developed in your career.
If your skill set is not reflected on the linked in tool add as
other and add your skills
Note your profile is searchable by recruiters the more
relevant your skill section the better the results.
Less is more if it is relevant
• Languages
Add any languages you may have and proficiency

14. Linked In Profile
• Certifications
• List all certifications that you may have
• List all job related training you have received
• Special Licenses
• Computer courses or languages

15. Linked In Profile
• Education
• Spotlights your academic achievements
• Can be used (Recent Graduates) before work
experience
• Working professionals use degree, school and
year of graduation

16. Linked In Profile
• Recommendations Utilize 360 evaluation criteria
• Request recommendations from
• Managers
• Coworkers
• Colleagues
• Clients
• Subordinates
• Suppliers
• Business Partners
• Teachers
• Students
• Every one who has been in contact with you in your career

17. Linked In Profile
• Additional information
• Join Group and Associations
• Grow your Network
• Participate in discussion forums
• Be open to connecting with group members

18. Linked In Profile
• Contact information
• List areas that you are interested in
connecting with
• Detail your contact preferences
• Job Offers , Joint Venture ,Business
Opportunity

19. Linked In Profile
• Slide Share
• Use this feature to highlight your
achievements and projects you have worked
on.
• Use the Confidentiality Principle
• Reflect the Skills that you possess in the your
areas of expertise

20. Connecting with Employers
• Labour Market Information
• www.labourmarketinformation.ca
• Working in Canada
• www.workingincanada.gc.ca
• Google Search
• www.google.com

21. Effective Methods for Researching
Employers
• Effective Methods for Researching Companies
•
•
• Scotts Directory
• The Scotts Directory is a great resource to use when searching for Companies by Geographical Location, (NAICS) North American Industry Classification and specific
Product codes. The Scotts Directory is a great resource for industries classifications for various industries in the Canadian Market such as:
• Manufacturers, Manufacturers' Sales Offices, Wholesalers, Wholesale Agents & Brokers, Distributors
• Transportation & Warehousing
• Real Estate & Property Management
• Financial Institutions, Investment Firms, Insurance Firms, Law Firms, Management Firms
• Retail Head Offices
• Construction & Contractors, Architectural Firms, Engineering Firms and other B2B Services
• Natural Resources
• Schools & School Boards
• Associations
• Municipalities
• Federal and Provincial Government Contacts
• Physicians & Surgeons
• Dentists
• Pharmacists
• Health Care Facilities
•
• Google Search : www.google.ca
• Even though Google search is fairly common and easy to use search method it can be very helpful in identifying employers in particular geographic areas, as well as
by industry over a larger geographic base.

22. Effective Method contd
• Labour Market Information key web sites
• BUSINESS DIRECTORIES
• Richmond Hill Chamber of Commerce Member Directory
• www.rhcoc.com/member_directory.php
• Strategies Business Directory
• http://www.ic.gc.ca/eic/site/ic1.nsf/eng/h_00070.html
• LABOUR MARKET INFORMATION
• Statistics Canada
• www.statcan.gc.ca

23. Effective Method
• National Occupational Classification (NOC)
• http://www5.hrsdc.gc.ca/NOC/
• Ontario Job Futures
• www.ontariojobfutures.ca
• National Job Futures
• www.jobfutures.ca
• Community Learning Network
• www.cln.org

24. Connect Now
• Using Linked In search the companies you are
interested in
• Linked In Job Postings
• Recruiters
• Company Profiles
• Career Fair
• Newspaper Postings
• Scotts Directory
• Google Search
• Working in Canada

25. Connect Now
• Research Decision Makers in your targeted
companies
• Utilizing an Organization Chart
• Research who to connect
with
Use Linked In Scotts to
Research name and contact
information

26. Connect Now
• Create a call List
Date Contact Company Position Email Telephone Action Taken Follow Up Notes

27. • Using 30 Second Summary and Call Scripts
Contact employers
Make notes and follow up appointments
Keep track of your contacts
Add contacts to your Linked In contact List
Ensure you follow up with contacts

28. Q&A
•