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Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
Multi-device Multi-Role
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Multi-device Multi-Role

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The always-connected world is becoming a reality faster than most of us would have expected. Now people are accessing information through a variety of devices based on where they are and what they’re …

The always-connected world is becoming a reality faster than most of us would have expected. Now people are accessing information through a variety of devices based on where they are and what they’re doing. No longer is being connected limited to the constraints of the traditional desktop environment. Devices, networks and the Web are evolving at a fast rate. Our expectations about what we want, how we want it and when we want it are more complex. Designing for this multi-device environment to provide experiences that meet the expectations of the audiences is challenging.


This presentation from UX Australia 2011 covered how to approach designing experiences that span multiple platforms and devices to show how to break down the complexity inherent when developing across multi-device, multi-role and multi-context scenarios. It also covered the need to be pragmatic when defining solutions that address all of these issues in the increasingly fragmented environment we are part of, including integrating features and functionality of third-party platforms that you have no control over.


It provides examples from the wild to illustrate how what appears to be a simple and straightforward set of features and functionality on the surface, becomes inherently more complex when you take into account different access devices, different user roles and different development environments.

Published in: Design, Business
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Transcript

  • 1. What’s all the brouhaha.......................................................... surely it’s just copy + paste?
  • 2. Responsive design............................................ ? isn’t it the same thing? it’s part but not the whole it goes beyond the presentation of content based on the access device
  • 3. Banish the silos..................................... ! just what do we mean by multi-device? desktop device
  • 4. Banish the silos..................................... ! just what do we mean by multi-device? portable/laptop device
  • 5. Banish the silos..................................... ! just what do we mean by multi-device? “mobile” devices
  • 6. A single brand.................................... ! make it easy
  • 7. A single brand.................................... ! make it easy NO .MOBI a single URL (for web)
  • 8. A single brand.................................... ! make it easy NO .MOBI NO M. a single URL (for web)
  • 9. A single brand.................................... ! make it easy NO .MOBI NO M. NO OTHER CRAZY a single URL (for web)
  • 10. The big picture.................................... ! well a taster anyway The device tree
  • 11. The big picture.................................... ! well a taster anyway The device tree
  • 12. The big picture.................................... ! well a taster anyway The device tree
  • 13. The device tree.................................... ! not even touching on Android fragmentation
  • 14. The device tree.................................... ! lala not listening & NO don’t even mention
  • 15. The device tree.................................... ! lala not listening & NO don’t even mention Nokia (in all its flavours)
  • 16. The device tree.................................... ! lala not listening & NO don’t even mention Nokia (in all its flavours) Windows 7
  • 17. The device tree.................................... ! lala not listening & NO don’t even mention Nokia (in all its flavours) Windows 7 Blackberry
  • 18. The device tree.................................... ! lala not listening & NO don’t even mention Nokia (in all its flavours) Windows 7 Blackberry Bada, etc
  • 19. The device tree.................................... ! lala not listening & NO don’t even mention Nokia (in all its flavours) Windows 7 Blackberry Bada, etc You want to get out of here today yeh?
  • 20. Multi-role....................... ! a simple example Common roles anonymous user moderator / editor manager
  • 21. I just blew my budget................................................... ! …or did you? understand your audience understand your ROI what is the impact of the decisions you make around device support (or non-support)? how will it impact your audience and your ROI?
  • 22. Let’s go social................................... ! you need to think about the devices people will use to consume
  • 23. Anatomy of a “share”.................................................. ! so what happens? let’s get social
  • 24. Anatomy of a “share”.................................................. ! let’s focus on a tweet let’s get social
  • 25. Anatomy of a “share”.................................................. ! let’s focus on a tweet let’s get social
  • 26. Anatomy of a “share”.................................................. ! let’s focus on a tweet sad panda
  • 27. Anatomy of a “share”.................................................. ! let’s focus on a tweet let’s get social
  • 28. Anatomy of a “share”.................................................. ! let’s focus on a tweet let’s get social
  • 29. Anatomy of a “share”.................................................. ! …& for all their $$ & resources These guys only provide embed share buttons optimised for desktop
  • 30. Anatomy of a “share”.................................................. ! …multiple sharing across multiple devices let’s get social with a big event or festival
  • 31. Anatomy of a “share”.................................................. ! sharing goals to share individual event details let’s get social with a big event
  • 32. Anatomy of a “share”.................................................. ! sharing goals to share individual event details to share your personal planner of events let’s get social with a big event
  • 33. Favouriting........................... ! my event planner that’s just adding an item to a list right?
  • 34. Favouriting........................... ! my event planner that’s just adding an item to a list right? But now I want to share my list
  • 35. Sharing a dynamic list..................................................... ! Well now you need to move from anonymous user now I want to share my list
  • 36. Sharing a dynamic list..................................................... ! purely cookie based? now I want to share my list
  • 37. Sharing a dynamic list..................................................... ! cookie based + username/password to auth? now I want to share my list
  • 38. Sharing a dynamic list..................................................... ! cookie based + facebook / twitter to auth? now I want to share my list
  • 39. Sharing a dynamic list..................................................... ! lesson think through the end user experience across all devices & contexts early & save unnecessary pain later
  • 40. Content across devices..................................................... ! a really expensive lesson A KEY PROJECT GOAL “Provide a cohesive service across multiple devices where people can personalise content & features based on what type of information they are interested in”
  • 41. Content across devices..................................................... ! reality check
  • 42. Content across devices..................................................... ! the organisation spent a lot of time & money dealing with this … but it needn’t every have been an issue
  • 43. Content across devices..................................................... ! rich content video and images Yep – people do want these on many devices
  • 44. Content across devices..................................................... ! be smart transcode
  • 45. Content across devices..................................................... ! be kind Screenshots of the ZDNet Australia website as seen on the iPhone via Vodafone (left), Optus (centre) and Telstra (right) (Credit: Ben Grubb/ZDNet Australia) optimise smartly, don’t sacrifice quality
  • 46. Geo........ ! the new cool kid on the block
  • 47. Geo........ ! the new cool kid on the block the emerging context
  • 48. Where to from here............................................ ? get down & dirty YOU’RE SOAKING IN IT live & breathe it

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