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Online marketing and 2010 Elections in Calgary

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Alex Zagoumenov
Alex Zagoumenov

Alex Zagoumenov, director of digital communications for Barb Higgins campaign shares processes, tools, tips, lessons. Overview of how different online marketing tactics were brought together in a municipal political campaign.

News & Politics
1 of 42
Online Marketing in 2010 Calgary General Election Campaigns by Alexander Zagoumenov Date: December 9th, 2010 @ Calgary SEO and Online Marketing
Here’s the plan Alex’s side of the story The web platform WEBservations Social media lessons Online marketing presentations by Alexander Zagoumenov
The story Jo Williams of NotYourAverageJo.com Lois Lockwood of Scout Communications 2.5 months of stress and achievements
the web platform FB: Facebook TW: Twitter FL: Flickr EM: Email LP: Landing pages YT: YouTube SE: Search engines
Website by the numbers Online marketing presentations by Alexander Zagoumenov
Website visitor stats
Popular pages
Popular Sources
Other website numbers 1,894.97 Visits / Day High of 18,434 on the E-day 30% Cornflakes increase 100% E-day increase Oct 17: 9,428 Oct 18: 18,434 43% traffic from search engines
The day of the election
Final landing page
webservations Start in advance Who’s using Twitter today? Keep it live and visual Make it easy to find Make it simple to share Make it easy to understand Grow from within the organization Listen. monitor. know. Online marketing presentations by Alexander Zagoumenov
You’re late if you’re not doing it already. Start early. Online marketing presentations by Alexander Zagoumenov
Twitter followers http://www.anduro.com/calgary-mayor-race.html
Facebook Page fans http://www.anduro.com/calgary-mayor-race.html
Who’s using twitter today? Online marketing presentations by Alexander Zagoumenov
Twitter activity as of Dec 9, 2010
Keep it live and visual! Online marketing presentations by Alexander Zagoumenov
732 items / 11,835 views
Daily blog posts
Scheduled Twitter updates
Keep it visual. Flickr, YouTube. Online marketing presentations by Alexander Zagoumenov
Video of platform points
Event photos on Flickr
Website homepage
Video was an important part of campaigns. Online marketing presentations by Alexander Zagoumenov
YouTube upload views http://www.anduro.com/calgary-mayor-race.html
Make it easy to find Online marketing presentations by Alexander Zagoumenov
What we did to be found Search engine optimization Google AdWords paid search campaign Tagging / categorization off-site
Make it simple to share. Online marketing presentations by Alexander Zagoumenov
AddToAny functionality
Share the Messagepage
Make the message simple to understand. Target audiences. Target messages. Online marketing presentations by Alexander Zagoumenov
Landing pages by Unbounce
Grow from within the organization. Online marketing presentations by Alexander Zagoumenov
Email newsletter + 5 lists + 2000 subs + AOR 45% + ACR 32%
Volunteer training http://www.culturafranca.com.au/media/volunteer_training_s_426x282.jpg
Volunteer events
Facebook vs. Twitter story
listen. Monitor. Know.
Daily web scan reports
Social media lessons Start early Have a strong product Have a strong message Plan, plan, plan Know your audience Work with your audience Grow from within Online marketing presentations by Alexander Zagoumenov

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