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Listen first.  Monitoring the web for opportunities and threats.
source: ps1.org
 
Step 1: Types of information
Image source: whiteduck.com.au
 
 
Step 2: Selecting sources
Sources: Blogs A collection of your  industry blogs / bloggers AND
Sources: Micro-blogs
Sources: Forums
Sources: Traditional Media
Step 3: Selecting the tool
Tools options <ul><li>Get free: </li></ul><ul><li>+ Google Reader:  http://www.google.com/reader </li></ul><ul><li>+ Socia...
 
 
 
Step 4: Working on the process
Best practices (1) <ul><li>+ Make it a habit, listen regularly </li></ul><ul><li>+ You won't get it right the first time <...
Best practices (2) <ul><li>+ Solve problems and add value </li></ul><ul><li>+ The goal is to build on conversations </li><...
Steps in review <ul><li>1. Understanding the types of information </li></ul><ul><li>2. Selecting sources </li></ul><ul><li...
Thank you! <ul><li>Lists of web monitoring / social monitoring tools :  </li></ul><ul><li>http://www.marketingpilgrim.com/...
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Listen first: monitoring social media for opportunities and threats

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A short talk about monitoring social media at one of the classes by Doug Lacombe in Calgary.

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  • ps1.org/calendar/view/55/ Broadcasting, one way Marketing, the old days
  • whiteduck.com.au
  • http://www.corporatetrendsetters.com/images/bigstockphoto_croppfemalelecture_podium2022636.jpg
  • Who’s your competition, what are they using, what are they spending Spyfu.com
  • Transcript of "Listen first: monitoring social media for opportunities and threats"

    1. 1. Listen first. Monitoring the web for opportunities and threats.
    2. 2. source: ps1.org
    3. 4. Step 1: Types of information
    4. 5. Image source: whiteduck.com.au
    5. 8. Step 2: Selecting sources
    6. 9. Sources: Blogs A collection of your industry blogs / bloggers AND
    7. 10. Sources: Micro-blogs
    8. 11. Sources: Forums
    9. 12. Sources: Traditional Media
    10. 13. Step 3: Selecting the tool
    11. 14. Tools options <ul><li>Get free: </li></ul><ul><li>+ Google Reader: http://www.google.com/reader </li></ul><ul><li>+ Social Mention: http://www.socialmention.com </li></ul><ul><li>+ WorkStreamer: http://workstreamer.com </li></ul><ul><li>Purchase: </li></ul><ul><li>+ Radian6: http://www.radian6.com </li></ul><ul><li>+ BuzzStream: http://www.buzzstream.com </li></ul>
    12. 18. Step 4: Working on the process
    13. 19. Best practices (1) <ul><li>+ Make it a habit, listen regularly </li></ul><ul><li>+ You won't get it right the first time </li></ul><ul><li>+ But don't overdo it </li></ul><ul><li>+ Filter the buzz, identify triggers </li></ul><ul><li>+ Monitor opportunities and threats </li></ul>
    14. 20. Best practices (2) <ul><li>+ Solve problems and add value </li></ul><ul><li>+ The goal is to build on conversations </li></ul><ul><li>+ Track the result of your responses </li></ul>
    15. 21. Steps in review <ul><li>1. Understanding the types of information </li></ul><ul><li>2. Selecting sources </li></ul><ul><li>3. Selecting the tool </li></ul><ul><li>4. Working on your process </li></ul>
    16. 22. Thank you! <ul><li>Lists of web monitoring / social monitoring tools : </li></ul><ul><li>http://www.marketingpilgrim.com/2008/12/social-media-monitoring-tools.html </li></ul><ul><li>http://www.canadianmarketingblog.com/archives/2009/10/5_free_fantastic_social_media.html </li></ul><ul><li>http://www.socialmediamonitoring.ca/monitoring_tools_directory.html </li></ul><ul><li>http://www.murraynewlands.com/2009/07/top-10-social-media-monitoring-tools-and-social-media-monitoring-tools-review/ </li></ul><ul><li>This presentation: </li></ul><ul><li>http://www.zagoumenov.com/presentations/ </li></ul>
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