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Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
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Listen first: monitoring social media for opportunities and threats

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A short talk about monitoring social media at one of the classes by Doug Lacombe in Calgary.

A short talk about monitoring social media at one of the classes by Doug Lacombe in Calgary.

Published in: Business, Technology
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  • ps1.org/calendar/view/55/ Broadcasting, one way Marketing, the old days
  • whiteduck.com.au
  • http://www.corporatetrendsetters.com/images/bigstockphoto_croppfemalelecture_podium2022636.jpg
  • Who’s your competition, what are they using, what are they spending Spyfu.com
  • Transcript

    • 1. Listen first. Monitoring the web for opportunities and threats.
    • 2. source: ps1.org
    • 3.  
    • 4. Step 1: Types of information
    • 5. Image source: whiteduck.com.au
    • 6.  
    • 7.  
    • 8. Step 2: Selecting sources
    • 9. Sources: Blogs A collection of your industry blogs / bloggers AND
    • 10. Sources: Micro-blogs
    • 11. Sources: Forums
    • 12. Sources: Traditional Media
    • 13. Step 3: Selecting the tool
    • 14. Tools options
      • Get free:
      • + Google Reader: http://www.google.com/reader
      • + Social Mention: http://www.socialmention.com
      • + WorkStreamer: http://workstreamer.com
      • Purchase:
      • + Radian6: http://www.radian6.com
      • + BuzzStream: http://www.buzzstream.com
    • 15.  
    • 16.  
    • 17.  
    • 18. Step 4: Working on the process
    • 19. Best practices (1)
      • + Make it a habit, listen regularly
      • + You won't get it right the first time
      • + But don't overdo it
      • + Filter the buzz, identify triggers
      • + Monitor opportunities and threats
    • 20. Best practices (2)
      • + Solve problems and add value
      • + The goal is to build on conversations
      • + Track the result of your responses
    • 21. Steps in review
      • 1. Understanding the types of information
      • 2. Selecting sources
      • 3. Selecting the tool
      • 4. Working on your process
    • 22. Thank you!
      • Lists of web monitoring / social monitoring tools :
      • http://www.marketingpilgrim.com/2008/12/social-media-monitoring-tools.html
      • http://www.canadianmarketingblog.com/archives/2009/10/5_free_fantastic_social_media.html
      • http://www.socialmediamonitoring.ca/monitoring_tools_directory.html
      • http://www.murraynewlands.com/2009/07/top-10-social-media-monitoring-tools-and-social-media-monitoring-tools-review/
      • This presentation:
      • http://www.zagoumenov.com/presentations/

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