Listen first: monitoring social media for opportunities and threats

Listen first. Monitoring the web for opportunities and threats.

source: ps1.org

Step 1: Types of information

Image source: whiteduck.com.au

Step 2: Selecting sources

Sources: Blogs A collection of your industry blogs / bloggers AND

Sources: Micro-blogs

Sources: Forums

Sources: Traditional Media

Step 3: Selecting the tool

Tools options
Get free:
+ Google Reader: http://www.google.com/reader
+ Social Mention: http://www.socialmention.com
+ WorkStreamer: http://workstreamer.com
Purchase:
+ Radian6: http://www.radian6.com
+ BuzzStream: http://www.buzzstream.com

Step 4: Working on the process

Best practices (1)
+ Make it a habit, listen regularly
+ You won't get it right the first time
+ But don't overdo it
+ Filter the buzz, identify triggers
+ Monitor opportunities and threats

Best practices (2)
+ Solve problems and add value
+ The goal is to build on conversations
+ Track the result of your responses

Steps in review
1. Understanding the types of information
2. Selecting sources
3. Selecting the tool
4. Working on your process

Thank you!
Lists of web monitoring / social monitoring tools :
http://www.marketingpilgrim.com/2008/12/social-media-monitoring-tools.html
http://www.canadianmarketingblog.com/archives/2009/10/5_free_fantastic_social_media.html
http://www.socialmediamonitoring.ca/monitoring_tools_directory.html
http://www.murraynewlands.com/2009/07/top-10-social-media-monitoring-tools-and-social-media-monitoring-tools-review/
This presentation:
http://www.zagoumenov.com/presentations/

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Listen first: monitoring social media for opportunities and threats

by Alexander Zagoumenov on Jun 09, 2010

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