Listen first: monitoring social media for opportunities and threats

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A short talk about monitoring social media at one of the classes by Doug Lacombe in Calgary.

A short talk about monitoring social media at one of the classes by Doug Lacombe in Calgary.

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  • ps1.org/calendar/view/55/ Broadcasting, one way Marketing, the old days
  • whiteduck.com.au
  • http://www.corporatetrendsetters.com/images/bigstockphoto_croppfemalelecture_podium2022636.jpg
  • Who’s your competition, what are they using, what are they spending Spyfu.com

Transcript

  • 1. Listen first. Monitoring the web for opportunities and threats.
  • 2. source: ps1.org
  • 3.  
  • 4. Step 1: Types of information
  • 5. Image source: whiteduck.com.au
  • 6.  
  • 7.  
  • 8. Step 2: Selecting sources
  • 9. Sources: Blogs A collection of your industry blogs / bloggers AND
  • 10. Sources: Micro-blogs
  • 11. Sources: Forums
  • 12. Sources: Traditional Media
  • 13. Step 3: Selecting the tool
  • 14. Tools options
    • Get free:
    • + Google Reader: http://www.google.com/reader
    • + Social Mention: http://www.socialmention.com
    • + WorkStreamer: http://workstreamer.com
    • Purchase:
    • + Radian6: http://www.radian6.com
    • + BuzzStream: http://www.buzzstream.com
  • 15.  
  • 16.  
  • 17.  
  • 18. Step 4: Working on the process
  • 19. Best practices (1)
    • + Make it a habit, listen regularly
    • + You won't get it right the first time
    • + But don't overdo it
    • + Filter the buzz, identify triggers
    • + Monitor opportunities and threats
  • 20. Best practices (2)
    • + Solve problems and add value
    • + The goal is to build on conversations
    • + Track the result of your responses
  • 21. Steps in review
    • 1. Understanding the types of information
    • 2. Selecting sources
    • 3. Selecting the tool
    • 4. Working on your process
  • 22. Thank you!
    • Lists of web monitoring / social monitoring tools :
    • http://www.marketingpilgrim.com/2008/12/social-media-monitoring-tools.html
    • http://www.canadianmarketingblog.com/archives/2009/10/5_free_fantastic_social_media.html
    • http://www.socialmediamonitoring.ca/monitoring_tools_directory.html
    • http://www.murraynewlands.com/2009/07/top-10-social-media-monitoring-tools-and-social-media-monitoring-tools-review/
    • This presentation:
    • http://www.zagoumenov.com/presentations/