This presentation is the keynote I gave at the Social Media Monitoring conference held in London this week.
Two separate but intertwined threads are key here
 People and our innate need to connect and collaborate, communicate and co-create
 Data and its increasingly significant role in all aspects of our lives
I ask the following questions:
What is advertising in the 21st Century?
How can one re-engineer business models to be successful in the networked economy?
How does the power relationship between customers and business change - and how can that be beneficial to both?
How can one take a networked co-creation approach to the automotive industry?
What are the principals and lessons we need to take away from these insights?