Smlxl Intersections

NO
STRAIGHT
LINES:
making sense of our non-linear world
@intersections 2011 – the Eden Project Cornwall
@alansmlxl | www.smlxtralarge.com

Faultlines
alan moore | www.smlxtralarge.com | intersections 2011

Access to, and, the (RE)distribution of knowledge allows
us to renegotiate the relationships of power; church,
state, government, society, commerce

http://www.flickr.com/photos/49014237@N00/1910384749
Craigslist
and the
“paid for”
classified ad
market

Newspapers
did not
understand
the language
of a non-
linear world

WTF!? From (simple) linear to

WTF!? to (chaotic) non-linear

Creative literacy’s; people, behaviour,
technology, tools, commerce, legal
frameworks, media

The story of Local Motors…

what if…
we build the car of your
dreams?
it was green?
we made it in your town?
we listened
we did it?

Competition &
Community
alan moore www.smlxtralarge.com | mit/sloan/boston 2011
Threadless Local Motors

Markets are conversations, communities are conversations, business is a conversation

Lessons

Fundamentally changes
the relationship to supply
and demand by rethinking
and redesigning the
process from conception
to ﬁnal production
whole systems

Fundamentally changes the relationship to supply and demand
Distributed knowledge
network both
Hyperlocal & Superglobal
knowledge

Open Source &
Creative Commons
In one year 44,000 designs were submitted to Local Motors, and 3600 
innovators have shared their knowledge and insights. 
legal, innovation, community

In one year 44,000
designs were submitted
to Local Motors, and
3600 innovators have
shared their knowledge
and insights.
accelerated innovation with community

5X faster than traditional
methodologies, and with
more than 100X less
capital
From $200m development
costs to $1.5 
velocity and cost

Micro-Factories Locally
which provide an engaged
experience for customers,
money flows into local
communities, local jobs
for local people. 
economics, people, regions

C 
Constant Feedback loop
aka:
the learning organization
learning

The company: as a
community, as a media
platform. Competitions as
risk mitigation & innovation
accelerator, markets are
conversations, mutuality a
business strategy.
summary

Maps and the Mercator projection . Mercator called it Nova et Aucta Orbis Terrae Descriptio ad
Usum Navigatium Emendate: “new and augmented description of Earth corrected for the use
of navigation”.

The cultural
challenge of
how we get from
here to there
philosophy
skills
process
motivation
tools

[1]
Participatory cultures
& tools

[2]
Craftmanship
The maker of civilisation

[3]
Adaptiveness The capability to learn is not
just nice to have; it has become
a key factor for survival –
not only for people, but for
organisations, and industries.

[4]
Ambiguity:
there is no
online
or offline

OpenInnovation
Legal
frameworks
[5]

[6] Epic:
seek epic wins

Principle 1: Participatory: cultures and tools
Principle 2: Craftsmanship: hand, heart and mind
Principle 3: Adaptiveness: always in beta
Principle 4: Ambiguity: no on-line of offline
Principle 5: Openess: is resilience
Principle 6: Epic: seeks epic wins

We seek a return to
the spirit of the
Enlightenment but on
terms appropriate to
our own age

Alan is a charismatic visionary who studies the disruptive trends in the world of innovation and
makes them very tangible to his audience. He is recognised as a great distiller of complex
arguments into their most salient points, who can take concepts from many sources and find the
previously hidden relationship between them. He has a firm grasp of the changes which are
reshaping our world. With his insight on the interlocking trends of; media, culture(s), society
communication and commerce, Alan enables companies to develop winning strategies for how
businesses and organisations can succeed in the early 21st Century.
Alan is currently working on his next project No Straight Lines: making sense of our non-linear
world. A project that investigates the complex and interwoven relationship between: people,
identity, society, communications technology, and commerce and explores how we can design
innovative ways to solve some of the intractable dilemmas we face – publication due 2011.
More info about what we do: http://ht.ly/4aUe6
alan moore | www.smlxtralarge.com | camerjam 2011

END
OF
STRAIGHT
LINE
REGULATIONS:
making sense of our non-linear world
@alansmlxl | www.smlxtralarge.com
intersections 2011

Smlxl Intersections

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