Media Hungaria 2011
making sense of
a non-linear world
alan moore
smlxl
alan moore | www.smlxtralarge.com | media hungary ...
Jung re-wired
for the 21st Century
@alansmlxl
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | media hungary 2011
“Me We”
alan moore | www.smlxtralarge.com | media hungary 2011
“I”
Needs
“We”
to truly be
“I”
carl jung
alan moore | www.smlxtralarge.com | media hungary 2011
Me
Single Many
Other
Family
Community
Self
?
alan moore | www.smlxtralarge.com | media hungary 2011
power
This is a story about
alan moore | www.smlxtralarge.com | media hungary 2011
Coordination
Vs.
Cooperation
alan moore | www.smlxtralarge.com | media hungary 2011
Access to, and, the (RE)distribution of knowledge allows
us to renegotiate the relationships of power; church,
state, gove...
A technological revolution?
alan moore | www.smlxtralarge.com | media hungary 2011
Or a social one?
alan moore | www.smlxtralarge.com | media hungary 2011
Faultlines: a trilemma
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[1]
The social question
[3]...
http://www.flickr.com/photos/16230215@N08/4066005402
Institutional failure, people are
getting what they need from
each ot...
HOS

Human Operating System
alan moore | www.smlxtralarge.com | media hungary 2011
“Networked
communication
media
is the
connective
tissue
for society”
alan moore | www.smlxtralarge.com | media hungary 2011
Designing for “Me We”
alan moore | www.smlxtralarge.com | media hungary 2011
2005
YouTube
35 hours video every 60 secs of every day
Facebook
A congregation of 650 million
Myspace
Destroyed by News Co...
http://www.,lickr.com/photos/nathaninsandiego/2723981272/

Everyday creativity is no longer either trivial or quaintly aut...
alan moore | www.smlxtralarge.com | media hungary 2011
alan moore | www.smlxtralarge.com | media hungary 2011
precedents for conceiving political change
“18th Century France, it was
the language used by
pamphleteers, and journalists...
“By the time the revolution
broke out, this new language
of politics was in place, and in
so doing discredited
everything ...
We need a new literacy
alan moore | www.smlxtralarge.com | media hungary 2011
http://www.flickr.com/photos/49014237@N00/1910384749
Craigslist
and the
“paid for”
classified ad
market
alan moore | www.s...
Newspapers
did not
understand
the language
of a non-
linear world
alan moore | www.smlxtralarge.com | media hungary 2011
“The production of shared software
is communism”
steve balmer
alan moore | www.smlxtralarge.com | media hungary 2011
Language enables us to properly describe the world around us, and engage in
meaningful action
alan moore | www.smlxtralarg...
read &write
http://www.flickr.com/photos/9912988@N02/2696483201
alan moore | www.smlxtralarge.com | media hungary 2011
Markets are conversationsalan moore | www.smlxtralarge.com | media hungary 2011
Mutuality is our
business strategy”
Alan Rusbridger –
“

2010
alan moore | www.smlxtralarge.com | media hungary 2011
org+
values
passions
needs
Communities of interest +
the economics of sharing
alan moore | www.smlxtralarge.com | media hu...
Business foundations
connectivity
commerce
culture
community
alan moore | www.smlxtralarge.com | media hungary 2011
blended
reality
Blended reality
alan moore | www.smlxtralarge.com | media hungary 2011
People embrace
what they
create
Technologies of co-operation
Technology does not come out of nowhere it is a human inventi...
Embedded Sociability
http://www.,lickr.com/photos/an_untrained_eye/1195966967/

alan moore | www.smlxtralarge.com | media ...
designing for wicked problems
alan moore | www.smlxtralarge.com | media hungary 2011
The story of Local Motors…
alan moore | www.smlxtralarge.com | media hungary 2011
http://www.flickr.com/photos/10359714@N03/3056979962
alan moore | www.smlxtralarge.com | media hungary 2011
what if…
we build the car of your
dreams?
it was green?
we made it in your town?
we listened
we did it?
alan moore | www.s...
Competition &
Community
Threadless  Local Motors
alan moore | www.smlxtralarge.com | media hungary 2011
A community of practice
alan moore | www.smlxtralarge.com | media hungary 2011
alan moore | www.smlxtralarge.com | media hungary 2011
alan moore | www.smlxtralarge.com | media hungary 2011
alan moore | www.smlxtralarge.com | media hungary 2011
Lessons
alan moore | www.smlxtralarge.com | media hungary 2011
Fundamentally changes
the relationship to supply
and demand by rethinking
and redesigning the
process from conception
to fi...
Fundamentally changes the relationship to supply and demand
Distributed knowledge
network both
Hyperlocal & Superglobal
kn...
Open Source &
Creative Commons
In
one
year
44,000
designs
were
submitted
to
Local
Motors,
and
3600

innovators
have
shared...
In one year 44,000
designs were submitted
to Local Motors, and
3600 innovators have
shared their knowledge
and insights.
a...
5X faster than traditional
methodologies, and with
more than 100X less
capital
From $200m development
costs to $1.5

veloc...
Micro-Factories Locally
which provide an engaged
experience for customers,
money flows into local
communities, local jobs
...
C

Constant Feedback loop
aka:
the learning organization
learning
alan moore | www.smlxtralarge.com | media hungary 2011
The company: as a
community, as a media
platform. Competitions as
risk mitigation & innovation
accelerator, markets are
co...
Questions, questions, questions.
alan moore | www.smlxtralarge.com | media hungary 2011
?
[1] A technological revolution or a social one?
[2] If everything is being redefined by the socialness of the
world – then...
No Straight Lines video:
http://ht.ly/4HkLp
Learn more
http://ht.ly/4BF7g
alan moore | www.smlxtralarge.com | no straight ...
Alan has been described as a charismatic
visionary, who studies the disruptive trends in
the world of innovation and makes...
NO
STRAIGHT
LINES:
making sense of our non-linear world
@media hungaria 2011
@alansmlxl | www.smlxtralarge.com
Smlxl media hungary
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My presentation on the trilemma that companies face when communications media is embedded into the fabric of daily life

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Smlxl media hungary

  1. 1. Media Hungaria 2011 making sense of a non-linear world alan moore smlxl alan moore | www.smlxtralarge.com | media hungary 2011
  2. 2. Jung re-wired for the 21st Century @alansmlxl
  3. 3. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  4. 4. alan moore | www.smlxtralarge.com | media hungary 2011
  5. 5. “Me We” alan moore | www.smlxtralarge.com | media hungary 2011
  6. 6. “I” Needs “We” to truly be “I” carl jung alan moore | www.smlxtralarge.com | media hungary 2011
  7. 7. Me Single Many Other Family Community Self ? alan moore | www.smlxtralarge.com | media hungary 2011
  8. 8. power This is a story about alan moore | www.smlxtralarge.com | media hungary 2011
  9. 9. Coordination Vs. Cooperation alan moore | www.smlxtralarge.com | media hungary 2011
  10. 10. Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church, state, government, society, commerce alan moore | www.smlxtralarge.com | media hungary 2011
  11. 11. A technological revolution? alan moore | www.smlxtralarge.com | media hungary 2011
  12. 12. Or a social one? alan moore | www.smlxtralarge.com | media hungary 2011
  13. 13. Faultlines: a trilemma alan moore | www.smlxtralarge.com | no straight lines introduction 2011 [1] The social question [3] The organisation question [2] The economic question
  14. 14. http://www.flickr.com/photos/16230215@N08/4066005402 Institutional failure, people are getting what they need from each other alan moore | www.smlxtralarge.com | media hungary 2011
  15. 15. HOS
 Human Operating System alan moore | www.smlxtralarge.com | media hungary 2011
  16. 16. “Networked communication media is the connective tissue for society” alan moore | www.smlxtralarge.com | media hungary 2011
  17. 17. Designing for “Me We” alan moore | www.smlxtralarge.com | media hungary 2011
  18. 18. 2005 YouTube 35 hours video every 60 secs of every day Facebook A congregation of 650 million Myspace Destroyed by News Corp alan moore | www.smlxtralarge.com | media hungary 2011
  19. 19. http://www.,lickr.com/photos/nathaninsandiego/2723981272/
 Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central stage in discussions of the media industries and their future in the context of digital culture Participatory culture alan moore | www.smlxtralarge.com | media hungary 2011
  20. 20. alan moore | www.smlxtralarge.com | media hungary 2011
  21. 21. alan moore | www.smlxtralarge.com | media hungary 2011
  22. 22. precedents for conceiving political change “18th Century France, it was the language used by pamphleteers, and journalists as the rhetoric of public action”– tony judt, ill fares the land alan moore | www.smlxtralarge.com | media hungary 2011
  23. 23. “By the time the revolution broke out, this new language of politics was in place, and in so doing discredited everything that had gone before it” – tony judt, ill fares the land
 alan moore | www.smlxtralarge.com | media hungary 2011
  24. 24. We need a new literacy alan moore | www.smlxtralarge.com | media hungary 2011
  25. 25. http://www.flickr.com/photos/49014237@N00/1910384749 Craigslist and the “paid for” classified ad market alan moore | www.smlxtralarge.com | media hungary 2011
  26. 26. Newspapers did not understand the language of a non- linear world alan moore | www.smlxtralarge.com | media hungary 2011
  27. 27. “The production of shared software is communism” steve balmer alan moore | www.smlxtralarge.com | media hungary 2011
  28. 28. Language enables us to properly describe the world around us, and engage in meaningful action alan moore | www.smlxtralarge.com | media hungary 2011
  29. 29. read &write http://www.flickr.com/photos/9912988@N02/2696483201 alan moore | www.smlxtralarge.com | media hungary 2011
  30. 30. Markets are conversationsalan moore | www.smlxtralarge.com | media hungary 2011
  31. 31. Mutuality is our business strategy” Alan Rusbridger – “
 2010 alan moore | www.smlxtralarge.com | media hungary 2011
  32. 32. org+ values passions needs Communities of interest + the economics of sharing alan moore | www.smlxtralarge.com | media hungary 2011
  33. 33. Business foundations connectivity commerce culture community alan moore | www.smlxtralarge.com | media hungary 2011
  34. 34. blended
reality
Blended reality alan moore | www.smlxtralarge.com | media hungary 2011
  35. 35. People embrace what they create Technologies of co-operation Technology does not come out of nowhere it is a human invention in the first place and it succeeds or not to the extent that it meets fundamental human needs alan moore | www.smlxtralarge.com | media hungary 2011
  36. 36. Embedded Sociability http://www.,lickr.com/photos/an_untrained_eye/1195966967/
 alan moore | www.smlxtralarge.com | media hungary 2011
  37. 37. designing for wicked problems alan moore | www.smlxtralarge.com | media hungary 2011
  38. 38. The story of Local Motors… alan moore | www.smlxtralarge.com | media hungary 2011
  39. 39. http://www.flickr.com/photos/10359714@N03/3056979962 alan moore | www.smlxtralarge.com | media hungary 2011
  40. 40. what if… we build the car of your dreams? it was green? we made it in your town? we listened we did it? alan moore | www.smlxtralarge.com | media hungary 2011
  41. 41. Competition & Community Threadless  Local Motors alan moore | www.smlxtralarge.com | media hungary 2011
  42. 42. A community of practice
  43. 43. alan moore | www.smlxtralarge.com | media hungary 2011
  44. 44. alan moore | www.smlxtralarge.com | media hungary 2011
  45. 45. alan moore | www.smlxtralarge.com | media hungary 2011
  46. 46. alan moore | www.smlxtralarge.com | media hungary 2011
  47. 47. Lessons alan moore | www.smlxtralarge.com | media hungary 2011
  48. 48. Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to final production whole systems alan moore | www.smlxtralarge.com | media hungary 2011
  49. 49. Fundamentally changes the relationship to supply and demand Distributed knowledge network both Hyperlocal & Superglobal knowledge alan moore | www.smlxtralarge.com | media hungary 2011
  50. 50. Open Source & Creative Commons In
one
year
44,000
designs
were
submitted
to
Local
Motors,
and
3600
 innovators
have
shared
their
knowledge
and
insights.
 legal, innovation, community alan moore | www.smlxtralarge.com | media hungary 2011
  51. 51. In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights. accelerated innovation with community alan moore | www.smlxtralarge.com | media hungary 2011
  52. 52. 5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5
 velocity and cost alan moore | www.smlxtralarge.com | media hungary 2011
  53. 53. Micro-Factories Locally which provide an engaged experience for customers, money flows into local communities, local jobs for local people.
 economics, people, regions alan moore | www.smlxtralarge.com | media hungary 2011
  54. 54. C
 Constant Feedback loop aka: the learning organization learning alan moore | www.smlxtralarge.com | media hungary 2011
  55. 55. The company: as a community, as a media platform. Competitions as risk mitigation & innovation accelerator, markets are conversations, mutuality a business strategy. summary alan moore | www.smlxtralarge.com | media hungary 2011
  56. 56. Questions, questions, questions. alan moore | www.smlxtralarge.com | media hungary 2011 ?
  57. 57. [1] A technological revolution or a social one? [2] If everything is being redefined by the socialness of the world – then do we really understand it? [3] Social media or social business? [4] If markets are conversations, what does it mean to you as an organisation? (skill sets, business models, process, capability) [5] What is ‘advertising’ in the 21st Century? alan moore | www.smlxtralarge.com | media hungary 2011
  58. 58. No Straight Lines video: http://ht.ly/4HkLp Learn more http://ht.ly/4BF7g alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  59. 59. Alan has been described as a charismatic visionary, who studies the disruptive trends in the world of innovation and makes them very tangible to his audience. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world. With his insightAlan enables companies and organisations to develop winning ways for how businesses and organisations can succeed in the early 21st Century. Alan is currently working on his next project No Straight Lines: making sense of our non- linear world. A project that investigates the complex and interwoven challenges we face today and how we can design innovative ways to solve some of the intractable dilemmas that now confront us – publication due 2011. More info about what we do: http://ht.ly/4BFrB Information on No Straight Lines: http://ht.ly/4BF7g
  60. 60. NO STRAIGHT LINES: making sense of our non-linear world @media hungaria 2011 @alansmlxl | www.smlxtralarge.com

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