Fallon Brainfood: Latin America in the Age of Participation
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Fallon Brainfood: Latin America in the Age of Participation

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Fallon strategic planner Aki Spicer, explores Web 2.0 and Mobile Trends In Latin America. ...

Fallon strategic planner Aki Spicer, explores Web 2.0 and Mobile Trends In Latin America.

Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.

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Fallon Brainfood: Latin America in the Age of Participation Fallon Brainfood: Latin America in the Age of Participation Document Transcript

  • Brainfood: Latin America in the Age of Participation September 2008 Copyright ©2008 Fallon Worldwide. All rights reserved. Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands. 1
  • What we’ll talk about. Shift of power to consumers. Dialogue is not one-way anymore, but all-way and participatory. Marketers need to add value. Copyright ©2008 Fallon Worldwide. All rights reserved. 2