Fallon Brainfood: Latin America in the Age of Participation

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Fallon strategic planner Aki Spicer, explores Web 2.0 and Mobile Trends In Latin America. …

Fallon strategic planner Aki Spicer, explores Web 2.0 and Mobile Trends In Latin America.

Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.

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  • 1. Brainfood: Latin America in the Age of Participation September 2008 Copyright ©2008 Fallon Worldwide. All rights reserved. Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands. 1
  • 2. What we’ll talk about. Shift of power to consumers. Dialogue is not one-way anymore, but all-way and participatory. Marketers need to add value. Copyright ©2008 Fallon Worldwide. All rights reserved. 2