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Brainfood: Latin America in the Age of Participation
September 2008




                                                        Copyright ©2008 Fallon Worldwide. All rights reserved.
          Brainfood is a monthly all-agency lunch
          conducted by Fallon Planners. Wide-ranging
          topics explore trends, business issues, and
          actionable opportunities for our brands.


                                                                  1
What we’ll talk about.


 Shift of power to consumers.

 Dialogue is not one-way anymore, but all-way and participatory.

 Marketers need to add value.




                                                                   Copyright ©2008 Fallon Worldwide. All rights reserved.




                                                                         2
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation
Fallon Brainfood: Latin America in the Age of Participation

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Fallon Brainfood: Latin America in the Age of Participation

  • 1. Brainfood: Latin America in the Age of Participation September 2008 Copyright ©2008 Fallon Worldwide. All rights reserved. Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands. 1
  • 2. What we’ll talk about. Shift of power to consumers. Dialogue is not one-way anymore, but all-way and participatory. Marketers need to add value. Copyright ©2008 Fallon Worldwide. All rights reserved. 2