Virtuality and the rise of the avatar | Patrick Collings 2008

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Virtuality and the rise of the avatar | Patrick Collings 2008

  1. 1. Virtuality and the rise of the avatar Patrick Collings Sagacite Brand Agency March 2008
  2. 2. This presentation builds on an earlier one dealing with social media, user generated content and virtual worlds. That presentation can be viewed at http://www.slideshare.net/ pjcollings/brands-in-the-digital-arena-patrick-collings/ Thanks to Fallon strategic planners Aki Spicer and Avin Narasimhan for bringing the work of philosopher Jean Baudrillard and the quote from William Gibson to my attention.
  3. 3. what are we going to look at
  4. 4. understanding virtuality the concept of virtual worlds second lives become real brands in virtual environments follow the avatar key takeaways
  5. 5. virtuality is already part of our lives

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