1. TECHNOLOGY IN
CARS
Geoff Brovich, Jimmy Johnston, Joe
Plantemoli

2. Topics to be Discussed
 Jimmy Johnston:
 A Brief Overview of Technology in Cars
 How Technology in Cars Can Be Used to Benefit
Companies and Consumers
 Joe Plantemoli:
 Risks and Challenges
 Likelihood of Success
 Geoff Brovich:
 Resources Required
 Management Approach

3. A Brief Overview of Technology in
Cars
 “Capital is a relationship which necessarily
seeks to expand itself. Capital is, essentially,
the boundless expansion of value—it is the
need and striving to achieve such indefinite
expansion”
 Decrease turnover times
 Avoid traffic

4. Brief Overview of Technology in
Cars
 Company Cars
 Ex. General Mills
 Technology increases demand
 Capitalism  Technology in cars
 “Boundless expansion of value”

5. Questions
 Who, in this classroom, has been in a car
accident?
 How fast were you driving?
 Did you lose focus?
 What technology assisted in your safety?
 What technology do you wish you had?

6. Benefits for Companies
 20 people are killed and 220 seriously injured
every week in work-related accidents
 Implement safe driving courses
 Example: EZPass
 Protects the company name
 Advertise ‘safe driving’ techniques in the
community
 Safety for employee, company name, and
surrounding community
 $$$

7. Examples
 Cars can be outfitted for companies specific
needs
 Focus
 Database to track avg. speed
 Limit the acceleration

8. Benefits for Consumers
 Demand more out of its suppliers
 Consumers know how technology can increase
turn-over time
 Consumers know the company is
implementing safe driving techniques
 The consumers feel like they are contributing
to society by using a safe company

9. Risks of Technology in Cars
 Capital Intensive
 R&D
 Product Assembly
 Extensive Testing
 Potentially Create
Inconvenience and/or
Experience
Malfunction
 Keyless ignition
 “Service Engine” light

10. Distracted Driving
 Attention while
driving deferred to
non-driving activities
 Entertainment
centers now to
include personal
computers
 Greater crash risk
“looking at a screen”

11. Challenges of Technology in
Cars
 Technology needs to
promote two key
factors
 Inexpensiveness
 Find opportunities for
profit
 Anti-lock Brakes
 Public Acceptability
 Receptive or Skeptical
 Back-up Sensor System

12. Likelihood of Success
 Cars thrive from the implementation of new
technology
 Several technologies, once thoughts in the minds
of developers, are now standard equipment in
vehicles today
 20th Century: Intermittent windshield wipers, curtain
airbags, and anti-lock brakes
 21st Century: GPS, rear-view back up cameras, and
accident avoidance technologies
 Will continue to make driving safer, easier, and
more efficient

13. Questions
 Besides the examples mentioned, what new
types of technology do you see being
implemented and succeeding in cars?
 If you were the head of a car manufacturer,
which risk of technology in cars would concern
you more and why: capital intensiveness or
promotion of distracted driving?

14. Resources Required
 Magnetic field under
roadway
 Receptive sensors on
bus
 On-Board Computer
 Proper Training for
Mechanics/Drivers
 24 hour IT support
 Automated
Bus

15. Resources Required
 Volvo City Safety System
 One of a kind windshield mounted
sensors
 Extensive mechanical experience
and expertise

16. Managerial Implications
 Automated Waste Disposal
(AWD)
 Telematics devices
 Saved 230 hours per week in driver estimated overtime
 Controversial

17. Questions
 If you were an executive in AWD, would you
be for or against the truck tracking system?
 If you were in the market for buying a car,
would Volvo’s City Safety feature encourage
you to buy their cars?
 Would you feel safe being driven by an
automated bus?

18. Thank you!
Questions?