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Marketing
Discharge Report
2013

Presented By
Umang Mehta
Vice President
Marketing 2013
AIESEC in Hyderabad | India
Vision:
Increasing the brand credibility by showcasing our positive
impact. Our impact driving the ELD & to be the first choice
youth partner across all sectors.

Focus Areas:






Youth Empowerment
External partnerships
Function evolution (surveys, feedbacks, researches).
Building external relevance.
Functions driving growth in ELD.
TMP/TLP
Total applicants: 5084
• Online: 2298
• Offline: 2786 (1097 – YE sessions)
• Number of students engaged before registration
(Through YE activities): 1097
Two large scale recruitment.

OGX:
Total number of registrations through marketing activities: 1605
• Online: 845
• Offline: 760
Total number of raises through marketing activities: 62
• oGCDP: 58
• oGIP: 4
ICX:
iGIP:
Number of corporate leads generated: 7
Number of raises: 3 raises

iGCDP:
Campaigns and showcasing:
• Several campaigns regarding iGCDP projects were run.
Things like, youth speak, surveys regarding the current
issues etc. were carried out throughout.
Media and Public Relations:

• No. of Print articles: 8
• No. of TV appearances: 4
• No. of radio appearances: 18
• No. of Online Articles: 5
• No. of Outdoor media appearances: 3
• No. of press conferences held: 2
Social Media:

• Facebook:
Total Likes: 16,237
Total Outreach: 3,400
• Twitter:
Total followers: 2,040
Total number of impressions: 12,576

• YouTube:
Total subscribers: 132
Marketing Partnerships
• Postnoon
• QS world university
• Roots Business School
• Triegg
• You & I
• C6 Magazine
• Gurunanak
• Red FM
• The Hind
Innovations and BCPs:
1. Presence in 6 Virtual platforms
2. AIESEC in Hyderabad blog - http://aiesechyderabad.blogspot.in/
3. Client Delivery Report - A feedback for all our clients
4. Media appearances and content
To get something you
have never got, you
gotta do something
you have never done.
One last time…
Thank you.
Umang Mehta,
Vice President,
Marketing 2013,
AIESEC Hyderabad | India

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Marketing

  • 1. Marketing Discharge Report 2013 Presented By Umang Mehta Vice President Marketing 2013 AIESEC in Hyderabad | India
  • 2. Vision: Increasing the brand credibility by showcasing our positive impact. Our impact driving the ELD & to be the first choice youth partner across all sectors. Focus Areas:      Youth Empowerment External partnerships Function evolution (surveys, feedbacks, researches). Building external relevance. Functions driving growth in ELD.
  • 3. TMP/TLP Total applicants: 5084 • Online: 2298 • Offline: 2786 (1097 – YE sessions) • Number of students engaged before registration (Through YE activities): 1097 Two large scale recruitment. OGX: Total number of registrations through marketing activities: 1605 • Online: 845 • Offline: 760 Total number of raises through marketing activities: 62 • oGCDP: 58 • oGIP: 4
  • 4. ICX: iGIP: Number of corporate leads generated: 7 Number of raises: 3 raises iGCDP: Campaigns and showcasing: • Several campaigns regarding iGCDP projects were run. Things like, youth speak, surveys regarding the current issues etc. were carried out throughout.
  • 5. Media and Public Relations: • No. of Print articles: 8 • No. of TV appearances: 4 • No. of radio appearances: 18 • No. of Online Articles: 5 • No. of Outdoor media appearances: 3 • No. of press conferences held: 2
  • 6. Social Media: • Facebook: Total Likes: 16,237 Total Outreach: 3,400 • Twitter: Total followers: 2,040 Total number of impressions: 12,576 • YouTube: Total subscribers: 132
  • 7. Marketing Partnerships • Postnoon • QS world university • Roots Business School • Triegg • You & I • C6 Magazine • Gurunanak • Red FM • The Hind Innovations and BCPs: 1. Presence in 6 Virtual platforms 2. AIESEC in Hyderabad blog - http://aiesechyderabad.blogspot.in/ 3. Client Delivery Report - A feedback for all our clients 4. Media appearances and content
  • 8. To get something you have never got, you gotta do something you have never done.
  • 10. Thank you. Umang Mehta, Vice President, Marketing 2013, AIESEC Hyderabad | India