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Correlation
Click ‘Analyze’, choose ‘Correlate’,
choose ‘bivariate’
Choose the variables
Options
Produce Output
• The correlation reported
in the table is negative,
although different from 0
because the p-value of
0.062 is just a litt...
An example of correlation data
• Sales in thousands and Fuel efficiency as
analysis variables.
Whereas if you run Crosstabulation, it’ll
give you better results. Under
‘Descriptive Statistics’, click ‘Crosstabs’
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Correlation satisfaction-loyalty

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Transcript of "Correlation satisfaction-loyalty"

  1. 1. Correlation
  2. 2. Click ‘Analyze’, choose ‘Correlate’, choose ‘bivariate’
  3. 3. Choose the variables
  4. 4. Options
  5. 5. Produce Output
  6. 6. • The correlation reported in the table is negative, although different from 0 because the p-value of 0.062 is just a little above 0.05. • Negative correlation suggests that if satisfaction increases, loyalty decreases. In real life scenario, does this make sense?
  7. 7. An example of correlation data • Sales in thousands and Fuel efficiency as analysis variables.
  8. 8. Whereas if you run Crosstabulation, it’ll give you better results. Under ‘Descriptive Statistics’, click ‘Crosstabs’
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