Correlation satisfaction-loyalty
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Correlation satisfaction-loyalty

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    Correlation satisfaction-loyalty Correlation satisfaction-loyalty Presentation Transcript

    • Correlation
    • Click ‘Analyze’, choose ‘Correlate’, choose ‘bivariate’
    • Choose the variables
    • Options
    • Produce Output
    • • The correlation reported in the table is negative, although different from 0 because the p-value of 0.062 is just a little above 0.05. • Negative correlation suggests that if satisfaction increases, loyalty decreases. In real life scenario, does this make sense?
    • An example of correlation data • Sales in thousands and Fuel efficiency as analysis variables.
    • Whereas if you run Crosstabulation, it’ll give you better results. Under ‘Descriptive Statistics’, click ‘Crosstabs’