6. • The correlation reported
in the table is negative,
although different from 0
because the p-value of
0.062 is just a little
above 0.05.
• Negative correlation
suggests that if
satisfaction increases,
loyalty decreases. In real
life scenario, does this
make sense?
7. An example of correlation data
• Sales in thousands and Fuel efficiency as
analysis variables.
8. Whereas if you run Crosstabulation, it’ll
give you better results. Under
‘Descriptive Statistics’, click ‘Crosstabs’
