2. Four Areas:
• Social - refers to the improvement of the social
life of the people in a community.
• Political - any change in political leadership will
affect the business .
• Economics - it includes the uplift of the condition
of the community where business operates.
• Cultural - it can help artistically inclines persons
use their talent through art competitions and
scholarships.
3. Corporate Citizenship
is a multi-faceted concept which brings
together the self interest of business and
its stake-holders with the interests of
society more generally.
4. Community Relations as a Critical
Business Strategy
Big business are spreading their arms by
establishing Corporate Foundations through
which they respond to the real concerns of
the community.
5. Business Motivation or Sense of Civic
Duty
Motivations reinforce a company’s citizenship
effort should be welcomed as long as
corporate programs contribute to the public
good.
“Just as a business would be expected to
retain a proportion of its profits to invest in
future earnings growth, so too should the
managers of a business invest in solutions to
social problems.”
