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3 Takeaways The secret to getting ROIout of Social is data Personalization driven from Social CRM will be the best differentiator We have to stop being reactive and start taking a proactive approach to social media
What it is | Jay Baer “2011 will be the year that we begin to have a unified view of subscribers, fans, and followers. API-driven advances in CRM and databases will enable companies to better understand the full array of their digital marketing and social media relationships.”
>> We’ve been talking about “one to one” marketing for 20 years. It’s finally here…<< Jay Baer THE NOW REVOLUTION (2010)
>>It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few…<< M. Lawrence Light Former CMO McDonalds
RFM R F M Recency - The length of time since the audience’s last desired behavior (page view, sign-up, survey completion, order, etc.). Customers that have ____ recently are more likely to ____ again versus customers that have not _____ in a while.