Managing Privacy Maximizing Data In Affiliate Marketing Alan Chapell
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Affiliate marketing thrives on valuable data, such as lead gen, email marketing and campaign results/statistics. Privacy, data and security issues are critical today, especially in an industry where valuable data is a competitive advantage. Alan Chapell, President, Chapell & Associates
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Managing Privacy Maximizing Data In Affiliate Marketing Alan Chapell
- 1. MANAGING PRIVACY & MAXIMIZING DATA IN AFFILIATE MARKETING Gary Kibel Partner Davis & Gilbert LLP 212.468.4918 [email_address] Alan Chapell JD, CIPP Chapell & Associates [email_address]
- 19. QUESTIONS / DISCUSSION Gary Kibel Partner Davis & Gilbert LLP 212.468.4918 [email_address] Alan Chapell JD, CIPP Chapell & Associates [email_address]
Editor's Notes
- Clear messaging is always important --- what might have a perfectly clear meaning to one person may be interpretted differently by another.
- By “they” I mean premium advertisers…
- Everyone’s heard of the concept of boiling the ocean. I thought this was a good theme because Fear that this will be Govt’s approach to regulation in the affiliate space Introduce the concept of automating some compliance efforts. (Epic, TRUSTe) Open up for dialog anyone who is currently doing this ---
- The idea that only one segment of the industry can single handedly clean things up is an absurd notion, and goes against the any notions of partnership between network and publisher, and network and advertiser. And btw, as a practical matter, each member in the chain is being held accountable for the actions of others in the chain.
- I’ve looked pretty closely at over a dozen large and small networks over the years. The subtle (but important) nuances in business models, technologies, and corporate structures make it hard to draw specific rules. However, I think there are some basic principels which I hope we can all agree.
- Rudy and his Police Chief Ray Kelly adopted a mantra for fighting crime --- crack down on the nuissance crimes and you’ll impact more serious crimes. And I think that concept can work for the affiliate and PM networks.
- A few weeks ago I went to see the Band Wilco in upstate NY. It was my fourth time seeing the band. And after the show, somone in the crowd was complaining that he’s been going to see Wilco since their early days, and is upset because in his opionion – the band has lost its personal touch with fans as they’ve gotten bigger. And it got me thinking. I’ve heard publishers complain of essentially the same thing. I’ve been working with “Network X” for years now. Why do they need to be imposing all these rules on me when I’ve been a loyal member of the network for so long.” In other words, the Publisher feels like the Network may have lost touch with the good Pubs that made the network so good….. Etc….
- On a practical level, privacy is the right to visit the adult book store without anyone finding out.