NextGenJustice Pitch Deck
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NextGenJustice serves members of the military, working-class families and small businesses that are overwhelmed with their legal affairs. For too long consumers have been priced out of the market by high fees and national websites. Our tribe of Legal Solutions Managers and conveniently local retail stores provide the legal solutions at prices you can afford with service you deserve. With an ambitious nationwide expansion plan, our current locations are in Watertown, NY, Syracuse, NY, Tampa, FL and Jacksonville, FL. Our website is www.NextGenJustice.com
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NextGenJustice Pitch Deck
- 1. Derek@NextGenJustice.com 646-823-4209 www.NextGenJustice.com Derek Distenfield CEO NextGenJustice
- 2. Problem Lack of Affordable Legal Services Millions of Americans forego necessary legal services every year because they lack savings and discretionary income. Sources: Legal Services Corporation Annual Report and CNN article: The fall and rise of lawyers
- 3. Opportunity Our easily accessible and affordable document library is designed to provide everyday legal solutions that Americans need most. Affordable Legal Services
- 4. Opportunity • Approximately $100 billion in personal and small business legal spending annually • Only 1 legal aid lawyer for every 8,893 low-income Americans that would qualify Revenue Opportunity 20% LegalZoom/internet Poor customer service NextGenJustice’s opportunity 20% Lawyer Hourly fee • Approximately 750K lawyers provide services to the richest 20% of Americans that can afford them • NextGenJustice is poised to service the 80% of Americans who need legal help .Sources: Atlantic Magazine Is there such a thing as an affordable lawyer?
- 5. Value Proposition • NextGenJustice provides easy access to affordable legal and tax services for individuals and businesses. • Services are offered at a fraction of what they cost through traditional channels without sacrificing quality. • Our NextGenJustice technology with a human touch offers a supportive environment focused on personalized service. • Our locations are strategically chosen and placed based on high population density for our target demographic.
- 6. Underlying Magic • Delightful Customer Experience • Innovative Product Distribution Method • Real-Time Support
- 7. Where We Are Now? INITIAL GROWTH Florida & New York 4 stores 12 months Watertown, NY Syracuse, NY Jacksonville, FL Tampa, FL
- 10. We Love Our Customers
- 11. Percentage of gross store revenue NextGenJustice will charge for ongoing support Franchise Business Franchise Opportunities $79,000 10% Cost for franchisees to launch their own storesFRANCHISE FEE MONTHLY ROYALTY
- 12. Key Franchisee Benefits • Turnkey franchise model is cash flow positive within a few months • Comprehensive document library maintained and updated by the franchisor via the cloud • Ongoing support, marketing, and advertising
- 13. Store Projections & Key Metrics $224,038 $392,853 $490,906 $0 $200,000 $400,000 $600,000 2015 2016 2017 Single Store Revenue Doc Type Unit Rev % of Clients Div, Inc., LT $399 80% Other Docs $299 15% Misc. Docs $99 5% Average Customer Value $339 per sale These numbers do not include tax preparation services.
- 14. Go to Market Plan PLAN TO ACCELERATE GROWTH FOR FRANCHISE PARTICIPANTS Texas, Florida, & Georgia 20 stores coming soon Houston, TX Dallas, TX Austin, TX Fort Hood, TX San Antonio, TX Orlando, FL Miami, FL St. Petersburg, FL Atlanta, GA Fort Benning, GA
- 15. Competition will come from online providers and existing “mom-and-pop” providers. Competitive Analysis Online competitors lack our comprehensive approach: Real-Time Support Instant Solutions Court Courier
- 16. Market Disruption and Risk • Uber, Airbnb, and LegalZoom have come under attack from regulators because they are disrupting their industries • NextGenJustice has and will continue to be attacked by lawyers and bar associations on the pretense that we are practicing law • Franchising helps mitigate risk
- 17. Management TeamManagement Team Derek Distenfield CEO / Co-founder NextGenJustice was co-founded in 2013 Lee C. Kindlon Co-founder • Former Senior Vice President of Sales and Marketing – We The People • TechStars Patriotboot Camp Alum • Military veteran • Founding Partner – The Kindlon Law Firm, PLLC • Judge Advocate – USMC • Assistant Alternate Public Defender Deborah Hrbek General Counsel • 20+ years practicing law • 12 years in legal document industry • 10 years’ experience as general counsel LinkedIn: Derek Distenfield Lee Kindlon Deborah Hrbek:
- 18. What We Need • We are seeking funding of $500,000 • Equity (clawback) or debt options Investment Figures • Ramp up our team • Technology • Sell/market 20 franchises Use of Proceeds • Cash flow generated from seed round and franchise sales will adequately fund NextGenJustice. Additional Funds
Editor's Notes
- Problem: Affordable Legal Services Millions of Americans forego necessary legal services every year because they lack savings and discretionary income. In fact, according to the Legal Services Corporation, a nonprofit created to serve those unable to secure traditional legal services, there were approximately 65.7 million Americans in 2013 that would qualify to receive services from their organization. However, that same year they were only able to close approximately 760,000 cases. The potential for the underserved legal market amounts to $45 billion in unrealized income, which, similar to Uber, will create a new marketplace.
- Opportunity: Affordable Legal Services The significant difference between actual demand and access to affordable legal services that include a “human touch” presents a huge opportunity for NextGenJustice franchisees. Our easily accessible and affordable document library is designed to meet the everyday legal needs of individuals and small businesses throughout the United States.
- Opportunity: Affordable Legal Services The significant difference between actual demand and access to affordable legal services presents a huge opportunity for NextGenJustice franchisees. Our easily accessible and affordable document library is designed to meet the everyday legal needs of individuals and small businesses throughout the United States. NextGenJustice is not anti-lawyer – we are pro-consumer. Our customers need more support than national faceless websites without the high fees and other barriers of law firms. Our local stores offer the human touch and hand-holding that hardworking consumers, members of the military, and self-motivated entrepreneurs demand when they are overwhelmed by the minefield that our legal industry has become.
- NextGenJustice provides easy access to affordable legal and tax services for individuals and businesses. Services are offered at a fraction of what they cost through traditional channels without sacrificing quality. Unlike online solutions, our “click and mortar” approach offers a supportive environment focused on personalized service for the customer. Our locations are strategically chosen and placed based on high population density for our target demographic.
- Customer Experience: NextGenJustice stores provide a delightful customer experience that online providers cannot match. Each store is staffed with team members that provide personalized support for every customer. Product Distribution Method: Additionally, our innovative product distribution method fuses today’s technologies with yesterday’s customer service values. Every NextGenJustice store is stocked with iPads for customers to place orders, create legal documents, and take care of taxes. Real-Time Support: Our stores are staffed by friendly, professionally-trained support personnel that are there to serve customers in person – no waiting on support emails or chat. Our legal forms and products exist in the cloud and all stores are able to receive updates on the latest changes immediately.
- We developed a replicable process for adding additional franchisees through our own initial growth. We have identified key geographic targets that allow us to tap into existing demand for affordable legal and tax services. We have opened four (4) stores in two (2) states in our first 12 months using this method. We have validated our business model and go to market plan and have generated substantial interest from franchisees and customers.
- To accelerate NextGenJustice’s strong growth we will be creating franchise opportunities for entrepreneurs interested in being part of the NextGenJustice brand. Franchisees will be able to launch their own stores for $79,000. NextGenJustice will charge a franchise fee of 10% of gross store revenue for ongoing support as well as an ongoing marketing fee of $2,500 to promote the brand and generate leads for franchisees. Pooling the marketing budget and clustering the physical locations will allow us to be the “Starbucks of Legal,” both in person and online.
- Our “turnkey” franchises will not only be easy to operate but ensure that a strong level of control is maintained. They will include: technology, website to promote and sell forms online and offline, branding, two week boot camp/ongoing mentorship, location finding, signage, advertising campaigns, social media support, and furniture
- Our stores carry very little inventory and have high margins of between 50-60%. Stores can be operated with 1-2 people which keeps costs down. Americans that live paycheck to paycheck simply cannot afford anything that costs $200 per hour. The goal is to develop top-of-mind awareness so consumers know they have “another key into the courthouse” that is local and friendly with a human touch.
- We plan to accelerate growth under this strategy for franchise participants. We will sell 20 locations in the first 12 months of being legally approved provided we are able to ramp up our team in the next 90-120 days. We have indentified Florida, Georgia, and Texas as the areas where we want to sell franchises first. Clustering the franchise locations will give NextGenJustice the physical presence and credibility to provide customers the comfort that we are not only the leaders in the industry but the standard for legal and tax solutions. Digitally, we will focus our marketing lessons to ensure that our strong physical presence is matched with dominance online. The combination of multiple franchises in a market along with a strong digital presence and other tested marketing programs will ensure that we have customers’ top-of-mind awareness (TOMA).
- Competition will come mostly from online providers and existing doc prep providers. However, our business model provides services that online competitors lack in many cases, including on-site notaries, tax service, and real-time support. Additionally, existing offline doc prep providers are highly fragmented with no cohesive process or brand to support their efforts.
- Our “turnkey” franchises will not only be easy to operate but ensure that a strong level of control is maintained. They will include: technology, website to promote and sell forms online and offline, branding, two week boot camp/ongoing mentorship, location finding, signage, advertising campaigns, social media support, and furniture
- Derek was Senior Vice President of We The People, a pre-LegalZoom alternative to lawyers that was acquired after entering 38 states and 168 cities. Derek is also a military veteran who knows firsthand how hard it is for regular people to get affordable, accessible help for legal matters. Lee, also a military veteran, is an experienced trial attorney who has helped many acquire justice through his work representing consumers.
- No presentation is perfect – please provide your candid feedback so our company can get better. Thank you!