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Inside the Minds of Affiliates

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Affiliate Summit
Affiliate Summit

CPS affiliates discuss datafeeds, coupons, communication & incentives in a merchant’s affiliate program. Merchants and networks will learn how to engage and motivate affiliates. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Affiliate Mentality Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia) Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel) Kim Rowley, Founder, Key Internet Marketing, Inc. (Twitter @kimarketing)

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Affiliate Summit West 2011 Inside the Minds of Affiliates Greg Hoffman, President, Greg Hoffman Consulting (@akagorilla) Tricia Meyer, Owner, Sunshine Rewards (@sunshinetricia) Eric Nagel, President, Eric Nagel & Associates, Inc. (@esnagel) Kim Rowley, Founder, Key Internet Marketing, Inc. (@kimarketing)
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Program Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Program Management ,[object Object],[object Object],[object Object],Source: 2010 Affiliate Summit AffStat Report Used with Permission
Communications
First contact: Recruitment e-mail ,[object Object],[object Object],[object Object],[object Object],[object Object]
First contact: Program Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You've been approved e-mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First sale e-mail ,[object Object]
Be available
Types of communications with affiliates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newsletter Frequency ,[object Object],[object Object],[object Object],Source: 2010 Affiliate Summit AffStat Report Used with Permission
When To Send A Newsletter ,[object Object],[object Object],[object Object]
Newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2010 Affiliate Summit AffStat Report Used with Permission
Newsletters ,[object Object],Source: 2010 Affiliate Summit AffStat Report Used with Permission
What Works? ,[object Object],[object Object]
Seasonal Trends ,[object Object]
Media Exposure
Specialty Categories ,[object Object],[object Object],[object Object],[object Object],[object Object]
Banners & Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Datafeeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coupons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search restrictions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rewards & incentives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2010 Affiliate Summit AffStat Report Used with Permission "Run more Promotions, where you can earn a bonus if you reach a given goal."
Leaks ,[object Object],[object Object],[object Object],[object Object]
Your Affiliate Account ,[object Object],[object Object]
Affiliate Summit West 2011 Inside the Minds of Affiliates Greg Hoffman, President, Greg Hoffman Consulting [email_address] Tricia Meyer, Owner, Sunshine Rewards [email_address] Eric Nagel, President, Eric Nagel & Associates, Inc. [email_address] Kim Rowley, Founder, Key Internet Marketing, Inc. www.kimarketing.com
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Inside the Minds of Affiliates

  • 1. Affiliate Summit West 2011 Inside the Minds of Affiliates Greg Hoffman, President, Greg Hoffman Consulting (@akagorilla) Tricia Meyer, Owner, Sunshine Rewards (@sunshinetricia) Eric Nagel, President, Eric Nagel & Associates, Inc. (@esnagel) Kim Rowley, Founder, Key Internet Marketing, Inc. (@kimarketing)
  • 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
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  • 27. Affiliate Summit West 2011 Inside the Minds of Affiliates Greg Hoffman, President, Greg Hoffman Consulting [email_address] Tricia Meyer, Owner, Sunshine Rewards [email_address] Eric Nagel, President, Eric Nagel & Associates, Inc. [email_address] Kim Rowley, Founder, Key Internet Marketing, Inc. www.kimarketing.com
  • 28. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

Editor's Notes

  1. Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MTUxMjIzNjk1Ng If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  2. 10 Levels of Intimacy in Today’s Communication http://loichay.tumblr.com/post/178728159/10-levels-of-intimacy-in-todays-communication Retrieved Dec-21, 2010
  3. Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MTUxMjIzNjk1Ng If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: