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Does Your Affiliate Program Have the Juice?

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Affiliate Summit
Affiliate Summit

We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Merchant Reviews Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator) Jeremy Palmer, President, Quit Your Day Job (Twitter @jeremypalmer) Wade Tonkin, Affiliate Manager, Fanatics LLC (Twitter @affile8warrior)

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Does Your Affiliate Program Have the Juice? ,[object Object],January 10, 2012
Juicing Up ,[object Object],Jan 10, 2012
1. Commission ,[object Object],[object Object],[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Payout $ or % $ or % $ or % Performance Incentives Y or N Y or N Y or N Performance Incentives for the Entire Spectrum Y or N Y or N Y or N
2. Conversion Rate/EPC ,[object Object],[object Object],Category You Comp 1 Comp 2 EPC $ $ $ Ideas for increasing conversions Describe effective conversion tactics of Comp 1 Describe effective conversion tactics of Comp 2
3. Checkout Process ,[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Deep Links Y or N Y or N Y or N Steps from Add to Cart to Paid # of steps # of steps # of steps Shopping Cart Leaks Describe Describe Describe
4. Reversal Rate ,[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Reversal Rate % % or unknown % or unknown Ideas to decrease reversals Describe
5. Phone Numbers ,[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Phone Number Y or N Y or N Y or N Phone Tracking for Affiliates Y or N Y or N Y or N If no tracking, is the number prominent? Y or N Y or N Y or N
6. Trademarks ,[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Trademark Policy? Y or N Y or N Y or N Clear, fair, reasonable, and enforced? Y or N Y or N Y or N
7. Cookies ,[object Object],[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Cookie Duration # of days # of days # of days All Revenue Activities Tracked Y or N Y or N Y or N Cookies monitored and protected Y or N Y or N Y or N
8. Average Order Size ,[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Average Order Size $ $ $ How to Improve Describe What does Comp 1 do to increase order size (e.g. upsells, etc.) What does Comp 2 do to increase order size (e.g. upsells, etc.)
9. Promotional Material ,[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 IAB Core Standard Ad Units? Y or N Y or N Y or N Tested in Other Channels? Y or N List good creatives from Comp 1 List good creatives from Comp 2
10. Payments ,[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Payment frequency # of days # of days # of days Direct deposit Y or N Y or N Y or N Payment delays (e.g. extensions, etc.) Y or N Y or N Y or N
11. Tracking ,[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Real-time pixel tracking and reporting Y or N Y or N Y or N Latency # of Hours or # of Days # of Hours or # of Days # of Hours or # of Days
12. Affiliate Support ,[object Object],[object Object],[object Object],Category You Comp 1 Comp 2 Channels (circle each available option) Phone Email Chat Phone Email Chat Phone Email Chat Availability Days of Week Hours of Day Days of Week Hours of Day Days of Week Hours of Day
Site Reviews ,[object Object],[object Object],[object Object],[object Object]
Questions? Contact the Panel ,[object Object],[object Object],[object Object]

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