SECONDARY OFFER NETWORKS:THE INSIDER’S GUIDEAffiliate Summit West 2013 Panel
INTRODUCTION: WHO AM I?DAVE MCCARTHY, GM OF TIGHTROPE INTERACTIVE DOWNLOADDIVISION.                                       ...
PANELISTSo   Andrew Moers: President, Ask Partner    Network/Offercasto   Baglan Nurhan Rhymes: VP Revenue and    AdOps, A...
WHAT   IS A   SECONDARY OFFER NETWORK?SECONDARY     OFFER NETWORK EXAMPLE   – DOWNLOAD   SITE                             ...
SECONDARY   OFFER NETWORK EXAMPLE   –   DOWNLOAD SITE                                                        5
SECONDARY   OFFER NETWORK EXAMPLE   – DOWNLOAD   SITE                                                        6
SECONDARY   OFFER NETWORK EXAMPLE   – DOWNLOAD   SITE                                                        7
SECONDARY   OFFER NETWORK EXAMPLE   – DOWNLOAD   SITE                                                        8
SECONDARY   OFFER NETWORK EXAMPLE   – DOWNLOAD   SITE                                                        9
SECONDARY   OFFER NETWORK EXAMPLE   – DOWNLOAD   SITE                                                        10
SECONDARY   OFFER NETWORK EXAMPLE   –   SOFTWARE PUBLISHER(CPUID)                                                         ...
SECONDARY   OFFER NETWORK EXAMPLE   –   SOFTWARE PUBLISHER                                                             12
SECONDARY   OFFER NETWORK EXAMPLE   –   SOFTWARE PUBLISHER                                                             13
SECONDARY   OFFER NETWORK EXAMPLE   –   SOFTWARE PUBLISHER                                                             14
SECONDARY   OFFER NETWORK EXAMPLE   –   SOFTWARE PUBLISHER                                                             15
SECONDARY   OFFER NETWORK EXAMPLE   –   SOFTWARE PUBLISHER                                                             16
SECONDARY   OFFER NETWORK EXAMPLE   –   SOFTWARE PUBLISHER                                                             17
Topic 1: Publishers 101o   Who are the publishers in this    marketplace? What makes a good    publisher? How would someon...
Topic 1: Publishers 101o   What challenges do publishers face?                                          19
Topic 1: Publishers 101o   What should publishers look for in a secondary    offer network?                               ...
Topic 2: Advertisers 101o   What are the advantages of marketing via    secondary offer networks?                         ...
Topic 2: Advertisers 101o   What should advertisers look for in a    secondary offer network?                             ...
Topic 2: Advertisers 101o   Who are the advertisers driving this market?                                                  ...
Topic 2: Advertisers 101o   What are the different placements you’ve    tested and what are the results?                  ...
Topic 2: Advertisers 101o   What is considered best practice when    marketing via a secondary offer network?             ...
Topic 3: Marketplace 101o   How do you see the download marketplace    evolving?                                          ...
Topic 3: Marketplace 101o   What does the changing browser landscape    and Windows 8 mean for this market?               ...
Q&A Time           28
THANK YOU FOR YOUR TIME!o   If you are interested in working with us please    contact us!     o Dave McCarthy, Tightrope ...
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Secondary Offer Networks: The Insider’s Guide

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Find out how your peers are already creating new revenue from secondary offer networks, as well as best practices for getting started.

Experience level: Advanced
Target audience: Affiliate/Publisher
Niche/vertical: Search

Dave McCarthy, SVP/GM, Tightrope Interactive (Twitter @davem12203) (Moderator)
Jasmine Moadel, SVP Marketing, Paltalk
Andrew Moers, President, Ask Partner Network
Baglan Nurhan Rhymes, Vice President, Revenue & AdOps, Anchorfree INC (Twitter @HotspotShield)

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  • Hi All,

    This was a panel so the Powerpoint doesn't give too much information. For anything specific or more insight feel free to email me at dave@tightropeinteractive.com.

    Dave McCarthy
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  • Who are the panelists and how do they fit into this market?
  • Secondary Offer Networks: The Insider’s Guide

    1. 1. SECONDARY OFFER NETWORKS:THE INSIDER’S GUIDEAffiliate Summit West 2013 Panel
    2. 2. INTRODUCTION: WHO AM I?DAVE MCCARTHY, GM OF TIGHTROPE INTERACTIVE DOWNLOADDIVISION. 2
    3. 3. PANELISTSo Andrew Moers: President, Ask Partner Network/Offercasto Baglan Nurhan Rhymes: VP Revenue and AdOps, AnchorFreeo Jasmine Moadel: SVP Marketing, Paltalk 3
    4. 4. WHAT IS A SECONDARY OFFER NETWORK?SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE 4
    5. 5. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE 5
    6. 6. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE 6
    7. 7. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE 7
    8. 8. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE 8
    9. 9. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE 9
    10. 10. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE 10
    11. 11. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER(CPUID) 11
    12. 12. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER 12
    13. 13. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER 13
    14. 14. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER 14
    15. 15. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER 15
    16. 16. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER 16
    17. 17. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER 17
    18. 18. Topic 1: Publishers 101o Who are the publishers in this marketplace? What makes a good publisher? How would someone become a publisher if they aren’t already? 18
    19. 19. Topic 1: Publishers 101o What challenges do publishers face? 19
    20. 20. Topic 1: Publishers 101o What should publishers look for in a secondary offer network? 20
    21. 21. Topic 2: Advertisers 101o What are the advantages of marketing via secondary offer networks? 21
    22. 22. Topic 2: Advertisers 101o What should advertisers look for in a secondary offer network? 22
    23. 23. Topic 2: Advertisers 101o Who are the advertisers driving this market? 23
    24. 24. Topic 2: Advertisers 101o What are the different placements you’ve tested and what are the results? 24
    25. 25. Topic 2: Advertisers 101o What is considered best practice when marketing via a secondary offer network? 25
    26. 26. Topic 3: Marketplace 101o How do you see the download marketplace evolving? 26
    27. 27. Topic 3: Marketplace 101o What does the changing browser landscape and Windows 8 mean for this market? 27
    28. 28. Q&A Time 28
    29. 29. THANK YOU FOR YOUR TIME!o If you are interested in working with us please contact us! o Dave McCarthy, Tightrope Interactive dave@tightropeinteractive.com o Andrew Moers, Ask Partner Network/Offercast andrew.moers@ask.com o Baglan Nurhan Rhymes, AnchorFree baglan@anchorfree.com o Jasmine Moadel, Paltalk jasmine@corp.paltalk.com 29

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