This document discusses how to design for scalability in business. It explains that scalability involves both horizontal scale through expanding into more offerings, networks, and revenue streams, as well as vertical scale through increasing the size of traffic, ad spend, returns, and geographic coverage. The most important question for scalability is how to build systems that allow the business to operate independently of the founder's time. The goal of scalability design is to create repeatable systems using both horizontal and vertical scale.

1. How to:
Design for Scalability
Amanda Orson (@phillian)

2. Net Profit = Units Sold x Unit Profit

3. Net Profit =
Conversions (Units Sold) x
Commission (Unit Profit)

4. This presentation will assume
you have (or are building)
a business…

5. Trading your hours for $$$
≠ a Business
(IT’S A JOB)

6. “I would rather earn 1%
of 100 people’s efforts
than 100% of my own
efforts.”
John D. Rockefeller

7. Horizontal Scale

8. Vertical Scale

9. Types of Horizontal Scale
 More sites
 More networks
 More traffic sources
 More offers, products, or niches
 More ad networks
 More revenue streams
 More people

10. Types of Vertical Scale
 Bigger Traffic
 Bigger Ad Spend
 Bigger ROI
 Bigger Geographic Coverage

11. The Most Important Question
What can I do, today, to build systems that
will allow this business to operate
independent of my time?

12. More + Bigger = Scaling

13. Create
repeatable systems
using both
horizontal and vertical
scale.

15. Resources & Links:
AmandaOrson.com/ASE13
@phillian