How to: Design for Scalability

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Simple, actionable, rapid-fire tips on how to outsource, delegate, and even leverage the resources of crowds to scale your campaigns, business and workflow.

Published in: Business, Technology
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How to: Design for Scalability

  1. 1. How to: Design for Scalability Amanda Orson (@phillian)
  2. 2. Net Profit = Units Sold x Unit Profit
  3. 3. Net Profit = Conversions (Units Sold) x Commission (Unit Profit)
  4. 4. This presentation will assume you have (or are building) a business…
  5. 5. Trading your hours for $$$ ≠ a Business (IT’S A JOB)
  6. 6. “I would rather earn 1% of 100 people’s efforts than 100% of my own efforts.” John D. Rockefeller
  7. 7. Horizontal Scale
  8. 8. Vertical Scale
  9. 9. Types of Horizontal Scale  More sites  More networks  More traffic sources  More offers, products, or niches  More ad networks  More revenue streams  More people
  10. 10. Types of Vertical Scale  Bigger Traffic  Bigger Ad Spend  Bigger ROI  Bigger Geographic Coverage
  11. 11. The Most Important Question What can I do, today, to build systems that will allow this business to operate independent of my time?
  12. 12. More + Bigger = Scaling
  13. 13. Create repeatable systems using both horizontal and vertical scale.
  14. 14. Resources & Links: AmandaOrson.com/ASE13 @phillian
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