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How to:
Design for Scalability
Amanda Orson (@phillian)
Net Profit = Units Sold x Unit Profit
Net Profit =
Conversions (Units Sold) x
Commission (Unit Profit)
This presentation will assume
you have (or are building)
a business…
Trading your hours for $$$
≠ a Business
(IT’S A JOB)
“I would rather earn 1%
of 100 people’s efforts
than 100% of my own
efforts.”
John D. Rockefeller
Horizontal Scale
Vertical Scale
Types of Horizontal Scale
 More sites
 More networks
 More traffic sources
 More offers, products, or niches
 More ad...
Types of Vertical Scale
 Bigger Traffic
 Bigger Ad Spend
 Bigger ROI
 Bigger Geographic Coverage
The Most Important Question
What can I do, today, to build systems that
will allow this business to operate
independent of...
More + Bigger = Scaling
Create
repeatable systems
using both
horizontal and vertical
scale.
Resources & Links:
AmandaOrson.com/ASE13
@phillian
How to: Design for Scalability
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How to: Design for Scalability

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Simple, actionable, rapid-fire tips on how to outsource, delegate, and even leverage the resources of crowds to scale your campaigns, business and workflow.

Published in: Business, Technology
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How to: Design for Scalability

  1. 1. How to: Design for Scalability Amanda Orson (@phillian)
  2. 2. Net Profit = Units Sold x Unit Profit
  3. 3. Net Profit = Conversions (Units Sold) x Commission (Unit Profit)
  4. 4. This presentation will assume you have (or are building) a business…
  5. 5. Trading your hours for $$$ ≠ a Business (IT’S A JOB)
  6. 6. “I would rather earn 1% of 100 people’s efforts than 100% of my own efforts.” John D. Rockefeller
  7. 7. Horizontal Scale
  8. 8. Vertical Scale
  9. 9. Types of Horizontal Scale  More sites  More networks  More traffic sources  More offers, products, or niches  More ad networks  More revenue streams  More people
  10. 10. Types of Vertical Scale  Bigger Traffic  Bigger Ad Spend  Bigger ROI  Bigger Geographic Coverage
  11. 11. The Most Important Question What can I do, today, to build systems that will allow this business to operate independent of my time?
  12. 12. More + Bigger = Scaling
  13. 13. Create repeatable systems using both horizontal and vertical scale.
  14. 14. Resources & Links: AmandaOrson.com/ASE13 @phillian

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