Reality is less “Google vs. Facebook,” and more “buddy-cop thriller”. Google, the savvy veteran, Facebook the unpredictable upstart. Both are the best at what they do, and while they may not always like each other very much, brand marketers can make them both work together to achieve success in the new social-driven media landscape.
adtech SF 2012: Facebook & Google Work Together for Today's Brand Marketer by Kevin Lange
Better TogetherFacebook and Google Work Together forToday’s Brand Marketer Kevin Lange VP/Director, Starcom MediaVest Group Kevin.Lange@smvgroup.com
…To better engage across all channels• Who is my most engaged audience?• What are they passionate about?• What other media do they consume?• What types of content do they identify with?• Where else can I find more people like them?