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Trust presentation
 

Trust presentation

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A presentation on the four building blocks of trust to accompany the post at http://www.adliterate.com/2013/11/trust-every-brand-wants-it-but-few-know-how-to-get-it/

A presentation on the four building blocks of trust to accompany the post at http://www.adliterate.com/2013/11/trust-every-brand-wants-it-but-few-know-how-to-get-it/

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  • I think of sustainability as a way in which brands can show that they share the same agenda as their customers - that's the transparency thing for me. It has a role in the other building blocks too, if pursuit of sustainability involves a commercial sacrifice that's clear to the customer or staff then its powerful in this area. A retailer that decided to pay the living wage right now would be following a sustainability agenda but the effect of the action would be to build trust through sacrifice.
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  • Thanks for the ideas Richard. I wonder if acting with integrity and 'doing the right thing' was included in your thoughts under 4. Sacrifice? or if you considered brands acting in a sustainable way as a potential 5th pillar?
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    Trust presentation Trust presentation Presentation Transcript

    • Trust Every brand wants it, few know how to win it Tuesday, 28 January 2014
    • When it comes to trust the brand World is monumentally myopic and self-referential Tuesday, 28 January 2014
    • Many people and organisations are successfully building trust every single day Tuesday, 28 January 2014
    • Tuesday, 28 January 2014
    • Brands must stop craving trust and start being trustworthy Tuesday, 28 January 2014
    • “I get to decide if I trust you, self-proclaiming is just weird” Tuesday, 28 January 2014
    • Four building blocks to becoming more trustworthy Tuesday, 28 January 2014
    • 1. Dependability Tuesday, 28 January 2014
    • Reliability and dependability are the dull but essential foundations of trust building Tuesday, 28 January 2014
    • “The best brands are like God - unfailing, consistent and always there” Tuesday, 28 January 2014
    • 2. Reciprocity Tuesday, 28 January 2014
    • We trust those that trust us to get trust we need to give trust Tuesday, 28 January 2014
    • 3. Transparency Tuesday, 28 January 2014
    • People distrust those that appear to have an agenda at odds with their own Tuesday, 28 January 2014
    • 4. Sacrifice Tuesday, 28 January 2014
    • We trust those that sacrifice their short term interests for ours Tuesday, 28 January 2014
    • Trust building takes real risk that’s why it may be on every brand owners’ lips but not always in their hearts Tuesday, 28 January 2014