1. ADVERISING & SALE PROMOTION PRESENTED BY |ADIL ZAHEER MB-091006| |AWAIS KHALIL MB-091033| |M FAIZAN MB-091023|
2. CONTENTS Review Of Learning Concepts 21st Century Advertising Concepts Awareness Campaign Of Surf Excel Punch Line Creation Of Bank Alfalah Ltd Product Vs Brand Story Board Of Standard Charted Bank Tvc Learning Log Exclusive Videos Featuring ImtisalAbbasi (IAL Saatchi & Saatchi), Sidra Iqbal(Status Pro) & FuadChundrigar (Engro Foods)
3. REVIEWING CORE CONCEPTS Advertising Promotion IMC & IMC Process Consumer Behavior Ad Agencies Customer Acquisition Market Identification Product Development Product Improvement Branding & Types Of Brands
4. ADVERTISING The Tool Or Vehicle Used To Promote A Product, Services Or Idea And Usually Comes With A Price.
5. PROMOTION It is communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients.
6. INTEGRATED MARKETING COMMUNICATION A company integrates & coordinates its various communications channels to deliver a clear, consistent, & compelling message about the organization and its products.
10. AD AGENCIES Ad Agency Is A Service Organization That Specializes In Planning And Executing Advertising Programs For Its Clients.
11. Customer Acquisition Consists of a variety of interrelated tasks and activities. It provides a key response to the challenges of competition. It creates the lifeline of sales and return visits vital to a company’s long term success.
13. IDENTIFY MARKETS Customers can be identified; When new needs arise as situations change, such as when television programming shifted from analog to digital signals. A product may be featured as being different and better, which is the product differentiation approach to attracting new customers in existing markets.
19. 21ST CENTURY ADVERTISING WESTERN TECHNIQUES Journey From Real To Animation & 3D Now: In West Animation & 3D Conceptualization of various characters foster their advertising industry and Hollywood as well. Emotional Attachment of Various Animated Cartoon Characters Plays Significant Role to create a strong image in the mind of kids and elders as well. Fragment Target Audience: After research western media starts fragmenting television broadcasting with specific on-air time for kids, youth, adult’s & family prime time. As result they grabbed full attention of target audience. Thus by placement of advert at the right time and right target audience is major reason of success of advertising industry & media in west.
20. 21ST CENTURY ADVERTISING Advertisement To Solve Social Issues: Western people are educated nation , they know how to influence people in short duration of time with logics. Instead of using various political dilemmas like “DHARNA” or any other type of protest. Quoting: Scotland was once short of electricity and what they did? They arrange an painting competition "shortage of electricity”. The picture which won the competition was circulated throughout the country by Government, to realize the nation. Advertisement Through Hand Bags: In west companies do not strict on Tvc, Usage of innovative ideas to cash their brand like Primark & Zarra stylish & trendy hand bags on every purchase is also a successful way of their advertisement.
21. 21ST CENTURY ADVERTISING Disney Land Educational Hype: In Canada this idea is introduce in which a free rail ride is just away from solving a mathematical question. They put the question at the spot and kid who solve it first will get the ride for free of cost. That’s how Disney Land advertising their image in parents mind. EASTERN TECHNIQUES Local advertising techniques need no explanations including Bill Boards Campaigns Banners & Flyers Print Media Ads Tv/Radiio Commercials.
25. ShareIn this campaign children are encouraged to visualize solutions to the problems that they face and moreover, execute them. This Activity shall hone the creative, practical and problem solving skills that each child possesses, nurturing early childhood education, which is some which is something that Surf Excel has always believed in.
32. STORY BOARD OF SC BANK Thematic Ad Portraying Symbol & Analogy Standard Chartered Bank Target Audience: Business People Duration: 61 Sec
33. STORY BOARD OF SC BANK SCENE #4 A Festive is Projected In which People Are Celebrating Which Portrays their intentions To do what they must. Not what they cant!!!
36. STORY BOARD OF SC BANK Here For Good Is Both A Brand Promise And A Tagline. The Last Phrase Shows Brand Belief – A Powerful Statement Of Purpose That Questions, Searches And Redefines The Traditional Role Of A Bank, And Lays Out Standard Chartered’s Brand Promise.
