Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) is presenting to 300+ business audience in Kuala Lumpur, Malaysia at the HKTDC event about how to use Hong Kong as a platform for online/digital marketing to reach customers in China. Some of the success cases were shared

1. HKTDC Hong Kong Business Seminar in Kuala Lumpur, MalaysiaHKTDC Hong Kong Business Seminar in Kuala Lumpur, Malaysia
Matthew KwanMatthew Kwan
Principal Consultant, AdamsPrincipal Consultant, Adams
March 13, 2014March 13, 2014
Copyright © 2014. Adams Company Limited. All rights reserved. 1

2. DISCLAIMER
Copyright © 2014.
Adams Company Limited
No part of this presentation is allowed to
circulate publicly.
Copyright © 2014. Adams Company Limited. All rights reserved. 2

3. Copyright © 2014. Adams Company Limited. All rights reserved.
7
6.86.8mobilemobile
subscriptionssubscriptions
2.42.4internet usersinternet users
1.51.5smartphonessmartphones
1.21.2facebook usersfacebook users
0.50.5China mobileChina mobile
internet usersinternet users
0.590.59ChinaChina
internet usersinternet users
in Billion units
Source:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers
http://www.internetworldstats.com/stats.htm
http://http://www.cnnic.cn/hlwfzyj/hlwxzbg/
http://newsroom.fb.com/Key-Facts
3

4. Copyright © 2014. Adams Company Limited. All rights reserved. 4
on November 11, 2013
RMB 35B, 170M transactions

5. Copyright © 2014. Adams Company Limited. All rights reserved. 5
Source: http://www.atkearney.com/documents/10192/3609951/FG-Online-Retail-Is-Front-and-Center-in-the-Quest-for-Growth-1-intro.jpg
18 November 2013

6. What Channels are Important for
China Marketing?
6Copyright © 2014. Adams Company Limited. All rights reserved.
1. Baidu.com
2. QQ.com
3. Taobao.com
4. Sina.com.cn
5. Hao123.com
6. Weibo.com
7. 360.cn
8. Tmall.com
9. Sohu.com
10.163.com
Alexa Ranking as of 2014.03.05 *All names & brands are property of their respective owners

7. Hong Kong is your preferred choiceHong Kong is your preferred choice
for online marketing in Chinafor online marketing in China
• Baidu, Sina/Weibo, WeChat, UnionPay haveBaidu, Sina/Weibo, WeChat, UnionPay have
branch/representative/agent offices in Hong Kongbranch/representative/agent offices in Hong Kong
• Currency being used for advertising on key channelsCurrency being used for advertising on key channels
is RMB ONLY, transactions are relatively easieris RMB ONLY, transactions are relatively easier
• (Simplified) Chinese is the only official language on(Simplified) Chinese is the only official language on
most platforms with complicated local jargonsmost platforms with complicated local jargons
• Internet servers/hosting services are world class andInternet servers/hosting services are world class and
connection speed to China is very cost-effectiveconnection speed to China is very cost-effective
while connecting to the rest of the worldwhile connecting to the rest of the world
Copyright © 2014. Adams Company Limited. All rights reserved. 7

8. Hong Kong can be your One-stop Shop!Hong Kong can be your One-stop Shop!
Integrated Marketing ChannelsIntegrated Marketing Channels
Copyright © 2014. Adams Company Limited. All rights reserved.
Online PR
e-Branding
Search Engine
Marketing
e-Mails
Display
Banner Ad.
Social Media Mobile
Marketing
8

9. Case Study:
World Famous Brand: Baby Clothing
HK as base for developing online market in China
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10. Case Study:
One of the world largest executive recruitment agency:
HK as Regional Hub for online recruitment despite
regional HQ in Singapore/Australia
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*All names & brands are property of their respective owners

11. Success Story: Rewriting A Story from 400 Years Ago…
Building Brand Online in Hong Kong and China
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12. Thank you!
We look forward to collaborating with you
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