Maximize Your Marketing: Choosing the Right Words

Maximize Your Marketing: Choosing the Right Words Kevin Adam CopyCopia Marketing, LLC Davenport, IA

Main Ideas: ,[object Object],[object Object],[object Object],[object Object]

Corporate Speak Example: ,[object Object],[object Object],[object Object]

How about this? ,[object Object],[object Object],[object Object]

Key Concept: Marketing APPEAL ,[object Object],[object Object],[object Object]

Always Start With Your Customer ,[object Object],[object Object],[object Object]

Your Marketing is a Bridge ,[object Object],[object Object],[object Object]

Marketing Bridge cont’d ,[object Object],[object Object],[object Object]

Logic Chain Example ,[object Object],[object Object],[object Object],[object Object]

Logic Chain Sales Point One ,[object Object],[object Object]

Logic Chain Sales Point Two ,[object Object],[object Object]

Logic Chain Sales Point Three ,[object Object],[object Object]

Emotional Appeal ,[object Object],[object Object]

Emotional Appeal “Map” ,[object Object],[object Object],[object Object],[object Object]

Emotional Appeal Example ,[object Object],[object Object]

#2 Pencil Facts ,[object Object]

#2 Pencil Facts ,[object Object],[object Object]

#2 Pencil Facts ,[object Object],[object Object],[object Object]

#2 Pencil Emotional Appeal ,[object Object],[object Object]

#2 Pencil Emotional Appeal ,[object Object],[object Object],[object Object]

Your Words Make a Difference ,[object Object],[object Object],[object Object]

Thanks for listening! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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