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The Future of the Online Marketing Campaign

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Adam Holden-Bache
Adam Holden-Bache

This is the presentation from the discussion session I lead on Day 1 of the 2010 Social Cruise covering The Future of the Online Marketing Campaign.

BusinessTechnology
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THE FUTURE OF THE ONLINE MARKETING CAMPAIGN Adam Q. Holden-Bache Social Cruise December 3, 2010
Campaign A connected series of coordinated efforts designed to achieve a goal
Ultimate Goal for Marketers? Personalized experiences based on previous interactivity? Engaging leads and customers cross-channel? True one-to-one marketing?
Current Campaign Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Campaign Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.emarketer.com/Article.aspx?R=1008069
Campaign Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Evolution
Campaign Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],Monthly Searches 88 billion 24 billion 8.4 billion 2.4 billion
Campaign Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools
Tools ,[object Object],[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache

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The Future of the Online Marketing Campaign

  • 1. THE FUTURE OF THE ONLINE MARKETING CAMPAIGN Adam Q. Holden-Bache Social Cruise December 3, 2010
  • 2. Campaign A connected series of coordinated efforts designed to achieve a goal
  • 3. Ultimate Goal for Marketers? Personalized experiences based on previous interactivity? Engaging leads and customers cross-channel? True one-to-one marketing?
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  • 15. Tools
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  • 19. THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache

Editor's Notes

  1. http://www.mobilemarketingwatch.com/mobile-marketing-advertising-to-grow-at-a-compound-annual-growth-rate-cagr-of-40-over-next-five-years-7039/ http://www.fiercemobilecontent.com/story/forecast-mobile-marketing-growth-24b-2013/2008-01-14
  2. http://pewinternet.org/Reports/2010/Location-based-services.aspx
  3. http://www.junta42.com/resources/content-marketing-spending-2010.aspx