Transform Your Enterprise with Smartphones
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Transform Your Enterprise with Smartphones



Transform your enterprise with the modern smartphone. Discusses the immediate future of smartphones, some groundbreaking apps that these new capabilities enable, and how your enterprise can build ...

Transform your enterprise with the modern smartphone. Discusses the immediate future of smartphones, some groundbreaking apps that these new capabilities enable, and how your enterprise can build apps that transform how your workers do their job, and your business as a whole.



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Transform Your Enterprise with Smartphones Transform Your Enterprise with Smartphones Presentation Transcript

  • Transform Your Enterprise
    Using the Modern Smartphone
  • A Computing Device for Everyone, Everywhere
    Smartphone usage in enterprise is exploding
    Its driven by workers bringing their own devices
    Users are finally using apps on their own accord
    Devices are just as powerful as PCs
    Capabilities that make them embodiment of the user
    Results of “ubiquitous personal device”
    bigger than PC
    bigger than web
  • Recent Developments in Smartphones
    Near Field Communications
    Dual Core Server Class Devices
    Tablets Are Mature
    Same OS, Similar UI as Smartphone
    “Bring Your Own Device” Becomes Real
    App Usage Dominates Web Usage
  • Transformational Apps Next Year
    “universal product information and purchase”
    QR barcode scanning and NFC
    “universal payment acceptor”
    “universal ticket”
    Generation of barcode
    “universal ID”
    Standards on electronic personal identity management
    “universal log”
    All actions are recorded: voice, video, transcription
  • Near Field Communications
    Nexus S (Tmobile, Sprint 4g), Samsung Galaxy S II
    NFC is the biggest feature,
    NXP TagWriter App
    Write tags from contacts, URLs, texts
    Alcatel TouchATag app
    Launches actions on phone based on tag content
    Payment systems
    Charge Anywhere announces payment system for Nexus S at this week’s CTIA
  • The Shift Back to the Edge
    We are at the beginning of a 20 year shift back to the edge
    Mainframes->PCs: “client server” (edge processing)
    PCs->web: recentralization
    Web->mobile app: back to the edge
    It will continue to happen at the edge because
    Smartphone are now as powerful as servers
    They have capabilities (other computers don’t have
  • Why Its About Apps Not Web
    Device capabilities
    GPS, camera, PIM integration
    Offline use
    Local data
    Computation everywhere
  • Why Mobilize Your Enterprise Apps?
    Weave Information Into Your Whole Business
    Immediate event capture
    Make information from the rest of the company available to them
    Personified Devices
    These devices see, hear and sense everything your employee does
    Device-ified people: the embodiment of your employee electronically
    Facilitate and Accompany Every Business Action
    Service delivery
    Shipping, logistics, manufacturing
    Communication with customers
    Collaboration with partners
  • How To Do Apps Best
    Optimize the UI
    Low Navigation (“jump to the meat”, no menus)
    Low Typing (defaults, choose based on knowledge the device)
    Use Device Capabilities
    GPS, mapping
    Camera, audio
    PIM contacts, calendar
    Work offline
    Offline execution
    Synchronized data, handle changing backend schema
    Make It Work On All the User’s Devices
    Write for All Devices Using Some Framework
    Manage the apps and data on those devices
  • Smartphone App Frameworks
    Use web skills
    HTML and CSS
    Make sure its native
    No mobile web
    No runtime/interpreters
    Make sure it supports all devices
    Hosted build is helpful
    Find a sync server
  • Business to Customer: Nationwide
    Accident Toolkit
    Take picture of accident
    Locate it
    File the claim
    Find repair shop
    Find an agent
    Available on iPhone and Android
  • Business to Internal Employee: BMC Remedy
    Written by Aerorprise with Rhomobile Rhodes for BMC
    Pushes service requests down to device
    Written with framework using web skills
    Can use web styling skills for better UI on BlackBerry
    Available on iPhone and BlackBerry
  • Employee to Customer
    Logic Appeal: RhoLogic for SugarCRM
    Written with Rhomobile Rhodes to get metadata framework and bulk sync
    Only SugarCRM app to handle dynamically changing backend schemas
    Handles huge product catalog downloads for offline use in the field
    Available on iPhone, Android, BlackBerry, Windows Mobile
  • Killer Possible Enterprise Smartphone Apps
    Customer centric
    Get product information, WRITE questions via NFC
    Self-purchase (e.g. Motorola Solutions scanners)
    NFC –based identification (vs. QR boarding pass)
    Partner centric
    Return rental ->flight checkin
    Employee centric
    allow every employee to take orders, wherever they are (Apple Store, restaurants POS in Europe)
  • How To Do Enterprise Mobility Best
    More whitepapers on enterprise mobility
    in general at