Business In Second Life


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take a look to second life in general and focusing on business in SL.

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  • SLBizU Presentation - Linden Lab - May 05
  • SLBizU Presentation - Linden Lab - May 05
  • Business In Second Life

    1. 1. Is Second Life ready for business?
    2. 2. Introduction <ul><li>When the computer and the technology appears we sense that we are about a new word which I completely different from the exist one. </li></ul><ul><li>After that the internet appears so we get insured that we will live a technical life that surely will change our life manner. </li></ul><ul><li>Because the internet make the information transformation is very easy regardless far distances between countries that makes whole the world like a small village the communicate is very easy among nations. </li></ul><ul><li>That caused to innovate a new ways for E-communications …and the last way was the virtual live. </li></ul>
    3. 3. What is Second Life? <ul><li>MUVE (multi-user virtual environment). </li></ul><ul><li>Uses? </li></ul><ul><ul><li>Collaborating. </li></ul></ul><ul><ul><li>Learning. </li></ul></ul><ul><ul><li>Networking. </li></ul></ul><ul><li>The number of users(residence)is +14,000,000 from more than 100 countries. </li></ul>
    4. 4. Is it Real? <ul><li>Second Life is not a game. </li></ul><ul><li>The environment is virtual </li></ul><ul><li>But the people are REAL </li></ul><ul><ul><li>Avatars </li></ul></ul>
    5. 5. SL innovator <ul><li>Created by Linden labs </li></ul><ul><li>(San Francesco) </li></ul><ul><li>Founded 1999. </li></ul><ul><li>Second Life launched June 2003. </li></ul>Philip Rosedale
    6. 6. Why People Use Second Life <ul><li>Social Network. </li></ul><ul><li>Creation: all the content of </li></ul><ul><li>second life is </li></ul><ul><li>created by </li></ul><ul><li>residents. </li></ul><ul><li>Business: </li></ul><ul><li>sell and exchange </li></ul><ul><li>goods , </li></ul><ul><li>examples of </li></ul><ul><li>service businesses: </li></ul><ul><li>Wedding planner, event manager, </li></ul><ul><li>psychologist. </li></ul>
    7. 7. Business opportunities <ul><li>There are as many opportunities for innovation and profit in the Second Life world as in the Real World. </li></ul><ul><li>Thousands of residents are making part or all of their real life income from their Second Life Businesses. </li></ul>The number of opportunities available is really only limited by your imagination
    8. 8. Business opportunities <ul><li>tour guide </li></ul><ul><li>dancer </li></ul><ul><li>musician </li></ul><ul><li>custom animation creator </li></ul><ul><li>theme park developer </li></ul><ul><li>advertiser </li></ul><ul><li>bodyguard </li></ul><ul><li>magazine </li></ul><ul><li>publisher </li></ul><ul><li>private detective </li></ul><ul><li>writer </li></ul><ul><li>publicist </li></ul><ul><li>special effects designer </li></ul><ul><li>gunsmith </li></ul><ul><li>hug maker </li></ul><ul><li>party and wedding planner </li></ul><ul><li>pet manufacturer </li></ul><ul><li>tattooist </li></ul><ul><li>nightclub owner </li></ul><ul><li>automotive manufacturer </li></ul><ul><li>fashion designer </li></ul><ul><li>aerospace engineer </li></ul><ul><li>custom avatar designer </li></ul><ul><li>jewelry maker </li></ul><ul><li>architect </li></ul><ul><li>XML coder </li></ul><ul><li>freelance scripter </li></ul><ul><li>game developer </li></ul><ul><li>fine artist </li></ul>
    9. 9. SL login/sign up screen
    10. 11. Economy <ul><li> predicts </li></ul><ul><li>“ 80 Percent of Active Internet Users Will Have A ‘Second Life’ in the Virtual World by the End of 2011…” </li></ul><ul><li>Own economy including land sales, digital creations and services. </li></ul><ul><ul><li>Islands are (retail) priced at US$1,675 for 65,536 square meters </li></ul></ul><ul><li>Own currency - Linden Dollars </li></ul><ul><ul><li>Linden dollars are bought and sold on LindeX currency exchange </li></ul></ul><ul><ul><li>Linden dollars can be converted to real USD and conversely. </li></ul></ul><ul><ul><li>( The current exchange rate is about L$270 per US$1) </li></ul></ul>
    11. 12. Famous companies in SL <ul><li>The virtual community is becoming an online destination of choice for big companies looking to test and sell new products and promote their brands: </li></ul><ul><ul><li>American apparel. </li></ul></ul><ul><ul><li>Reebok. </li></ul></ul><ul><ul><li>Toyota. </li></ul></ul><ul><ul><li>Adidas. </li></ul></ul><ul><ul><li>Rewaters agency news. </li></ul></ul>
    12. 13. American Apparel <ul><li>American Apparel launched a virtual store in Second Life in July, 2006. The hip T-shirt maker is debuting styles before they are launched in the physical world and is offering cross-promotions. Visitors to the virtual store receive 15% off real-world purchases. </li></ul>
    13. 14. <ul><li>Reebok is allowing avatars to customize the company's RBK range of shoes in Second Life, the same way they can do in real life on the Reebok Web site. People will be able to wear the same designs in RL and SL. </li></ul>Reebok
    14. 15. Toyota <ul><li>Toyota's marketing plan for its hip, boxy Scion includes an art gallery in Los Angeles (Scion Space) and sponsored screenings of indie films (the Scion Independent Film Series). Now the pop-culture-aware carmaker is also a presence in Second Life, where it offers a virtual version of the Scion xB. </li></ul>
    15. 16. Adidas <ul><li>Adidas is working on selling virtual gym shoes in Second Life. The company hopes to test-market styles before rolling them out in the real world, tracking which color combos or designs prove popular among Second Lifers. </li></ul>
    16. 18. Why is SL Interesting? <ul><li>300+ Educational institutions </li></ul><ul><ul><li>Penn State University </li></ul></ul><ul><ul><li>California State University </li></ul></ul><ul><ul><li>Duke University </li></ul></ul><ul><ul><li>Harvard University </li></ul></ul><ul><ul><li>New York University </li></ul></ul><ul><ul><li>Stanford University </li></ul></ul><ul><ul><li>Texas State University </li></ul></ul><ul><ul><li>University of Southern Queensland </li></ul></ul><ul><ul><li>Australian Film TV and Radio School </li></ul></ul><ul><ul><li>University of Sydney </li></ul></ul>
    17. 19. Similarity with RL in everything <ul><li>Diplomatic recognition in the SL from some countries. </li></ul><ul><ul><li>In 22/5/2006 maldief opened an ambassade in the SL then Sweden </li></ul></ul><ul><li>Linden scripting language(LSL): programming viruses in the SL in the wide range. </li></ul><ul><li>Transfer money between the countries without government knowledge. </li></ul><ul><li>Terrorists improve there skills in practices and monitoring….(SLFA)…Egypt. </li></ul><ul><li>Japanese cop has arrested one who was selling virtual stolen entities. </li></ul><ul><li>The incomes becomes 64 million us$ in 2006. </li></ul>
    18. 20. Similarity with RL in everything <ul><li>Daily expenditure is more than 1.1 million us$. </li></ul><ul><li>BBC: </li></ul><ul><ul><li>organized musical celebration since the attendance was 200,000 residents. </li></ul></ul><ul><ul><li>Podcasted “The money” program in “reverse run red” cinema in the SL simultaneously with podcasting the same program in BBC 2 in RL. </li></ul></ul><ul><li>Sky news channel: has own island that has building that identical with real one. </li></ul>
    19. 21. Landmarks of Cool Places <ul><li>Palomar West Hospital </li></ul><ul><li>Elon University: Carbon Footprint House </li></ul><ul><li>International Spaceflight Museum </li></ul><ul><li>Virtual Hallucination </li></ul><ul><li>GCC Campus: Calisto Encial's Hacienda </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    20. 23. <ul><li>Thanks for given attention </li></ul>