Putting the 'Social' in Social Media

by Alan Belniak on Feb 25, 2010

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I guest-lectured at an undergraduate course about sales and event promotion. I spoke about the power of using social media for conducting marketing research and engaging customers and prospects.

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I guest-lectured at an undergraduate course about sales and event promotion. I spoke about the power of using social media for conducting marketing research and engaging customers and prospects.

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Putting the ’Social’ in Social Media — Presentation Transcript

Putting the ‘Social’ in ‘Social Media’
2010.02.25

Agenda
Introductions
Definitions
Value
Proof
How?
Conclusion

Introductions
Alan Belniak
@abelniak or http://www.Twitter.com/abelniak
alan {at} SubjectivelySpeaking.net
PTC (about)
Director of Social Media Marketing

http://www.youtube.com/watch?v=sIFYPQjYhv8

Definitions
‘Social’ Media
‘New’ Media
B2B and B2C
Advertising and Marketing
Take-away: It’s a Modern-day Cocktail Party

What’s the Value of Social Media? Why Should You (or Shouldn’t You) ‘Do’ This?
 Away From Advertising, Toward Marketing
 Connect With Customers and Prospects
You Think That It’s a Silver Bullet
You Think That This Is Your Marketing Strategy

The Proof of The Pudding is In The Eating

So, How Do You Start? Listen.
This is so fundamentally important that I’m going to say it again: start with listening
Where do your customers + prospects hang out?
Join the networks if required
Listen to the conversations that are happening

Focus on the ‘Why?’
Why are you bothering to do this? What do you hope to learn from this?
Whereare the conversations happening?
Whatare they talking about?
Whatform/s of media are being consumed?

Wrapping Up
Social Media is a conversation, not a bullhorn
A wealth of market research is at your fingertips
You just need to listen

Focus on The Verbs
You Need to Do This…
Stop
Listen
Contribute and Create (Participate)
Engage

Focus on The Verbs
You Need to Do This…
Stop
Listen
Contribute and Create (Participate)
Engage
… Before You Do This
Sell

Remember…

Resources
My links on social media
Other bloggers who ‘get this’:
Chris Brogan, CC Chapman, Todd Defren, Jason Falls
My blog
Listening: moving from strategy to tactics + tools
Keyword search tools:
https://adwords.google.com/select/KeywordToolExternal
http://www.keyworddiscovery.com/search.html
http://www.blogpulse.com/trend

Thanks!
Alan Belniak
@abelniak or http://www.Twitter.com/abelniak
alan {at} SubjectivelySpeaking.net
http://www.SubjectivelySpeaking.net

Extra Stuff

Why Is This A Big Deal?

Backdrop(1 of 2)

Backdrop(1 of 2)
In Summary….

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Putting the 'Social' in Social Media

by Alan Belniak on Feb 25, 2010

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Putting the ’Social’ in Social Media — Presentation Transcript