http://www.SubjectivelySpeaking.netAs of mid-February, 2012                                                               ...
Upcoming SlideShare
Loading in …5

Subjectively Speaking's Enterprise Twitter Tool Review


Published on

Several tools today let people tweet and post to multiple social networks. Some are free, others are pay. We evaluated a handful of them and prepared a quick crib-sheet to have handy when you make vendor calls.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Subjectively Speaking's Enterprise Twitter Tool Review

  1. 1. http://www.SubjectivelySpeaking.netAs of mid-February, 2012 Cost to Us Languages (quoted as of Contract Supported Platforms supported Ability to Schedule Vendor Level/Name Type Advantages Disadvantages Pricing structure mid-Feb 2012) commitment # of Social Profiles # of Users (as of mid-Feb 2012) Ease of Use Reporting (content, not UI) Posts? Notes URL CoTweet free (going away) Twitter only Free Free No Limited Limited by profile Twitter n/a No Yes Incumbent/previous plan HVacCN Must purchase both 55 credits (21 Standard is 12 Easy; minimal channels and users; Unlimited; accounts/34 months; at the training would be English only ExactTarget Multi-network Interface similar to free Pricing model + each channel and Unlimited; however, is however, is Closest to current tool in terms of UI/UX; SocialEngage (formerly users)= time was offering needed; interface Yes; by user, (working on publishing CoTweet (reduced functionality for user counts as a throttled on number of throttled on Twitter and Facebook Yes expensive offering for what you get vs. what you CoTweet Enterprise) $24,750 for 6 a special 6-month almost identical to volume, etc. Spanish and HVacCN platform learning curve) the price "credit"; you credits purchased number of credits pay for months / term (w/ a 5% current free Portuguese) purchase credits in purchased $49,500 annual surcharge) version of CoTweet packages of 5 Base cost already Connects in to our Very limited 34 users= Unlimited; included in our Multi-network existing main Radian6 reporting; no $1,700month / however, is Twitter, Facebook Radian6 contract; can Unlimited, but based on Moderate; medium More focused on true "real time", pairs well with Radian6 Engagement Console publishing profiles and ability to $10,200 for 6 Month to month throttled on (LinkedIn is in None/minimal All No purchase additional purchased seats training needed remainder of Radian6 offering Hhxctd platform dashboards; cost is schedule posts months / number of seats consideration) users at partially paid for in advance $20,400 annual purchased $50/user/month $5.99 per month base closest offering in + $x per if user count Unlimited; Twitter, Facebook, terms of mimicking user/month… 1 user exceeds 15, YES; only 1 free Multi-network however, is LinkedIn, Foursquare, Easy; minimal existing functionality, free, next 4 (2nd to then the Unlimited, but based on report/month; EN, IT, FR, SP, JA, Yes (including bulk Pro publishing plan scalability Month to month throttled on Google+, training would be while providing more; 5th) $15 each; Next 5 Enterprise plan purchased seats others purchased and others pending scheduling) HexBiO platform number of seats Wordpress, MySpace, needed; accessibility to reports (6th to 10th) $30 is on credit system purchased Mixi and analytics each; Next 5 (11th to recommended HootSuite 15th) $50 each Supports the most Easy; moderate platforms / Mobile training would be Pre-recorded enterprise training is offered (for an Multi-network coverage through Just launched, $1,500 month / 30 users Twitter, Facebook, Unlimited, but based on needed (to unlimited with EN, IT, FR, SP, JA, Yes (including bulk additional fee); check website for most current Enterprise publishing iPhone, Android, and not a lot of info $1500 per month $9,000 month / Annual, by default (additional cost LinkedIn, Foursquare, purchased seats leverage the Enterprise plan and others pending scheduling) pricing [it seems to vary, and isnt always current HhxboY platform Blackberry / shows you out there $18,000 annual for more) Google+ advanced or correct] retweets/mentions and functions) klout scores of Limited; will graph Can only view showing how many one account $15 base cost for Unlimited; tweets, retweets, 25-ish Twitter accounts feed at a time; unlimited Twitter however, is mentions, and 34 users= $269 (support team indicated Easy; easy to use TweetRoost Enterprise Twitter only low cost, easy to use cant publish to accounts + Month to month throttled on Twitter only messages each ? Yes ability to import RSS feeds per month they could scale to meet interface HexBiN more than one $15/user/month; 25+ number of seats Twitter account our needs) channel at a users = 50% discount purchased receives by unit of time time + followers over time Multi-network new entry to Translation into 40 Unlimited, but based on Twitter, Facebook, Yes (including bulk Premium publishing market; $500/month n/a Month to month 15 users ? 10 per month ? languages purchased seats LinkedIn, Posterous scheduling) Hexzrb platform unproven Gremln new entry to COMING Yes (including bulk Enterprise market; ? n/a ? 50 accounts 15 users ? ? ? ? SOON scheduling) Hexzrb unproven $59/month major brands we know ($354 / 6 payment types Multi-network use them; tracking and months) not stated, but limited view, but offer a Premium plan at $899/month ($5,394 / 6 (maybe be $59/month for up to Twitter, Facebook, Sproutsocial Deluxe publishing filtering keywords [$1,016/month Month to month 40 social accounts additional users appeared to be yes ? Yes months) for up to 10 users and many other restrictive inside 40 profiles LinkedIn Ho69cN platform (baseline listening); if we need to are $29/month easy features an enterprise) offer a mobile platform factor in $29/addl user] major brands we know Unlimited; depending on not clear; price is Multi-network use them; tracking and however, is limited view, but use case, could stated as monthly, Twitter, Facebook, all that matter to Argyle Social Professional publishing filtering keywords monthly $299/month 50 throttled on appeared to be yes Yes very focused on analytics be too much for but not sure what LinkedIn us HQ0Lki platform (baseline listening); number of seats easy what we need minimum term is offer a mobile platform purchased