The document discusses the evaluation of a film production and its ancillary materials. It describes how the production achieved its objective of entertaining crime thriller fans through implementing genre conventions. Storyboards and plans were closely followed during filming. Synergy was created across the film, website, and poster through consistent imagery and branding. Distribution and advertising strategies aimed to maximize the film's effectiveness. Mise-en-scene and shot choices matched the production. An urban soundtrack and chiaroscuro lighting style supported the trailer and maintained an uneasy tone.

1. How effective is the combination of
your main product and ancillary
texts?
Evaluation Activity 3

2. What was the intended outcome of the
production?
• The primary objective of our production was to provide entertainment to
a key demographic of moviegoers, specifically fans of crime-thriller genre
films.
• We achieved this by implementing key conventions of the genre to appeal
to this target audience.
• In order to fulfil the purpose to entertain to a wide demographic we
decided to implement an element of action, this is reflected in the chase
scene, in which the teenager is wrestled to the ground.
• We also wanted to provide a social commentary on typical British youth
subculture, as most of the characters are teenagers and typical behaviours
are shown such as doing homework and hanging around a market stall.

3. How effectively were storyboards and ancillary
task plans followed?
• When filming our production we followed the storyboards we drew
beforehand closely, in combination with a shot list that we also produced
in preparation.
• As ancillary tasks, we produced a website and film poster to advertise the
film. The poster and the website both follow the conventions of the main
production, as they both employ low key, high contrast “chiaroscuro”
lighting and employ an urban soundtrack.

4. Creating Synergy
• In all of our ancillary tasks and trailer, we decided to introduce an element of synergy with
consistency of the shot of callum tied to the chair. We used this image throughout the three
productions, as we wanted to establish this image as a key identifier for which the film can be
recognised.
• We also kept the main title and font consistent throughout all of the media products we
produced, as this was important so people would be able to identify the film.

5. • When deciding how was best to release the film, we realised
that we should strategically distribute our production at an
appropriate time, which would ensure that our production is
as effective as possible. We decided that the best time to
release our film would be around May as it would avoid the
possibility of preforming badly at the box office, due to
domination from higher budget Hollywood blockbusters.
• Also, we decided that our film poster would most likely be
advertised in a film magazine such as Empire, a magazine
which has a mainstream audience, and as our film is a crime
thriller genre film, they will find it appealing.

6. How were these outcomes achieved in terms of
matching mise-en-scene, including page layout
and camera shot choices?
• When filming the teenage characters, we used medium-long shots in
order to establish the characters in their environment.
• When filming, we closely followed the shot list that we constructed
beforehand. It was useful that we constructed such a thing before, as it
enabled us to achieve our primary objective to entertain through
structured organisation of shots and filming.

7. What stylistic techniques were used to support
your trailer?
• In the trailer, and in the ancillary tasks, we used an urban,
electronic soundtrack as a stylistic feature to establish the
urban, “grimy” tone and feel of the film.
• Throughout the trailer and the supporting ancillary tasks we
used low key, high contrast chiaroscuro lighting to maintain a
feeling of unease.