Presentation for competition

4. Pauline Johnson said, “The history of the book really reflects the history of civilization, for by means of
books the records, sacred teachings, ideas, and experience of the past have been preserved and
transmitted to the present.”
Based on that I made classic-look and everlasting journal with vintage bookbinding. Bookbinding is a
technique used by ancient civilization to bound sheets of paper, before the existence of machine. It reflects
the beauty of a book and exquisite craftsmanship.
To be able to write is precious. We should appreciate it by using suitable writing companion. ARKANA is
not just a journal. ARKANA is a medium to share plans, stories, ideas, and secrets.

5. Read, Write, Make Books
To grow reading and writing habit with journal as the medium
To explore the beauty of craftmanship and local materials

6. SMS & WA. +628567817651
Line. @arkanajournal
BBM. 7EE3E702
Email. arkanajournal@gmail.com
Facebook. Arkana Journal
Twitter. @arkanajournal
Instagram. @arkanajournal
Website. arkanajournal.com

10. ARKANA’s best-seller classic journal. Made from high-quality faux leather cover with
customizable engrave. Customers can add their own logo or picture.

11. Rustic-look journal made from sackcloth. Completed with rubber band closure.

12. A combination of printmaking and bookbinding technique. Personalized woodcut is
crafted by commissioned printmaking artist.

13. One of the most unique material of ARKANA, cork-like fabric. Material is synthetic yet it
gives natural look to the journal. Completed with rubber strap and paper pocket.

14. Journal with covers made from upcycled materials. This one upcycles used Indonesian
80s comic books from thrift store. Also available in snack packaging cover.

15. Various color journal with personalized word. It can be a word that gives courage, spirit,
or simply customer’s name. This journal requires more advanced bookbinding skill.

16. A combination of woodworking and bookbinding with a touch of genuine leather. Cover was made
from teakwood thus the grains are different for each journal and embody its exclusivity. These
journals are simply beautiful, elegant, and worthy to be collected.

17. Re-usable pouch made from spunbond
material. The purpose is to minimize waste
and can be used again to store stationaries
or toiletries. Available in 2 sizes (A5 & A6)
with different design.

21. Problem-Solution Fit

22. journal
actualize theirself & be different
boring mass
productreplacing
statement to be
prou d ofgenerating
school notebook
creative & smart upper
middle class consumer

23. social campaign
buy responsibly
guilty pleasureovercoming
positive actionsencouraging
school notebook
creative & smart upper
middle class consumer

25. Buy Books Donate Books

27. Literary culture in Indonesia
Long duration compulsory study
Free education
Read → Write

29. Bookbinding
Studio
• Make Books
• Buy Tools
• Find Place
• Hire Part-Time
Worker
Leverage Sales
• Consignment
Store
• Bazaar
• Paid Promote
• Boost Post
• Celebrity/Writer
Endorsement
Social Campaign
• Collaboration
• Promote
• Collect Books
• Location Review
• Report
Customer
Engagement
• Giveaway
• Discount
• Educative &
informative
socmed content
• Open Studio
• Workshop

30. Product
Backlog
Sprint Backlog
August September October
1 2 3 4 1 2 3 4 1 2 3 4
Bookbinding
Studio
Make Books
Buy Tools
Find Place
Hire Part Time Worker
Leverage Sales
Consignment Store
Bazaar
Paid Promote
Boost Post
Celebrity / Writer Endorsement
Social Campaign
Collaboration
Promote Campaign
Collect Books
Location Review
Report
Customer
Engagement
Giveaway
Discount
Educative & Informatove Content
Open Studio
Workshop

31. Educative & Informative Content
Campaign Report
Personal Approach

32. Part-time worker
Collaboration with other company

33. Rent Studio
Hire Worker
Promotion
Book Distribution (Campaign)
Tools & Resources