Slides from my talk at Ljubljana Webcamp 2014. The problem with our visitors is that they are lazy, distracted, and skeptical. These 10 tips with actual examples of saas landing pages will help make our users feel more focused, comfortable, and, well, much more likely to buy. Want to watch the recording of this talk? Then sign up for my newsletter at http://www.designforfounders.com/ and I'll send it your way immediately.

1. HACKING CONVERSIONS
HEIDI PUNGARTNIK

2. PROBLEM
YOU SUCK AT DESIGN.

3. L S D

4. LAZY
SKEPTICAL
DISTRACTED
EASY TO USE
TRUSTWORTHY
FOCUSED

5. LAZY
SKEPTICAL
DISTRACTED
EASY TO USE
TRUSTWORTHY
FOCUSED

6. #1: HAVE A BUTTON.

7. GITHUB

9. #1: HAVE A BUTTON.
• USE CONTRASTNG COLORS AND STYLES
• REPEAT CTA THROUGHOUT THE PAGE
• TEST MICROCOPY

10. #2: GUIDE

11. BOOTSTRAPPING DESIGN

12. BOOTSTRAPPING DESIGN

13. BOOTSTRAPPING DESIGN

14. #2: GUIDE
• USE HIERARCHY TO SHOW IMPORTANCE
• CLEAN UP YOUR LP DESIGN

15. #3: SHORTEN
YOUR FORMS

16. DROPBOX

17. #3: SHORTEN
YOUR FORMS
• ASK FOR AS LITTLE INFO AS POSSIBLE
• GENERATE/STORE DATA AND PREPOPULATE
FIELDS

18. LAZY
SKEPTICAL
DISTRACTED
EASY TO USE
TRUSTWORTHY
FOCUSED

19. #4: BE CONSISTENT.

20. TWITTER BOOSTRAP

21. TWITTER BOOSTRAP

22. #4: BE CONSISTENT.
• STICK TO THE SAME COLOURS AND FONTS
• EXPAND BRANDING INTO YOUR ADS AND
SOCIAL PROFILES

23. #5: SHOW

24. UBUNTU

25. #5: SHOW
• SHOW ACTUAL IMAGES OF YOUR PRODUCT
• NO STOCK PHOTOS (BUSINESS PORN)

26. #6: LEVERAGE TRUST

28. #6: LEVERAGE TRUST
• INCLUDE LOGOS OF PARTNERS AND PAY-
MENT PROCESSORS
• SHOW SOCIAL PROOF

29. LAZY
SKEPTICAL
DISTRACTED
EASY TO USE
TRUSTWORTHY
FOCUSED

30. #7: SINGLE OFFER

31. LETSFRECKLE APP

33. #7: SINGLE OFFER
THAT’S IT.

34. #8: NO LINKS

36. #8: NO LINKS
• BECAUSE VISITORS == EXPENSIVE

37. #9: LESS OPTIONS

38. 24 6

39. 600%

40. #9: LESS OPTIONS
• ACCORDING TO QUICKSPROUT, 2-5 OPTIONS
IS BEST FOR SAAS

41. #10: TEST

42. #10: TEST
• A/B TESTING

43. THE END.
FOLLOW: ASHOCKA18