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Janna Bastow - The Power of Product Culture

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How to assess what your product culture is like, tips for building a healthy product culture, and how it’s going to help you build better products.

Published in: Software
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Janna Bastow - The Power of Product Culture

  1. 1. Turing Fest 2017
 Janna Bastow
 @simplybastow
 janna@prodpad.com The Power of 
 Product Culture
  2. 2. Teach them to yearn for the vast and endless sea @simplybastow
  3. 3. @simplybastow
  4. 4. jobs.netflix.com/culture @simplybastow
  5. 5. @simplybastow
  6. 6. @simplybastow
  7. 7. @simplybastow
  8. 8. Hi there! I’m Janna Bastow You can talk to me about product @simplybastow // janna@prodpad.com
  9. 9. @simplybastow
  10. 10. @simplybastow
  11. 11. Product Culture Strategy Tactics Vision @simplybastow
  12. 12. Product culture
  13. 13. Product culture is 
 the most important product you’ll 
 ever work on @simplybastow
  14. 14. SHARED VISION
  15. 15. @simplybastow
  16. 16. @simplybastow
  17. 17. FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation) Find this template at: www.prodpad.com/vision-template VISION TEMPLATE
  18. 18. CONSISTENT OBJECTIVES
  19. 19. OBJECTIVES @simplybastow
  20. 20. SaaS! Increase conversion to paid ! Decrease time to first payment ! Reduce churn ! Average Revenue Per User (ARPU) ! Customer Lifetime Value (LTV) eCommerce! Conversion rate ! Average order value ! Shopping cart abandonment rate ! New vs returning customers ! Repeat order rate Editorial ! Page views ! Paywall conversion rate ! Ad Click Through Rates (CTRs) ! Time on site ! Bounce rate ! Article engagement Generic ! Lead generation ! Cost per acquisition ! Engagement ! Research and Development ! Infrastructure ! Partnerships ! Compliance ! Retention ! Enterprise / Advanced usage @simplybastow
  21. 21. Key Performance Indicators KPIs OKRsObjectives & Key Results
  22. 22. OUTCOME 
 
 
 Output
  23. 23. ▸Build ▸Validation @simplybastow
  24. 24. COZY WITH CUSTOMERS
  25. 25. Product discovery @simplybastow
  26. 26. @simplybastow
  27. 27. SLACK USER GROUP @simplybastow
  28. 28. Close the loop @simplybastow
  29. 29. MOVES FAST
  30. 30. @simplybastow
  31. 31. @simplybastow
  32. 32. @simplybastow
  33. 33. Continuous delivery @simplybastow
  34. 34. Continuous delivery Continuous iteration @simplybastow
  35. 35. Continuous delivery AKA AgileContinuous iteration @simplybastow
  36. 36. Continuous delivery Continuous learning AKA AgileContinuous iteration @simplybastow
  37. 37. Continuous delivery Continuous learning AKA AgileContinuous iteration AKA Lean @simplybastow
  38. 38. Agility 
 Your organization’s ability to respond quickly to the market 
 @simplybastow
  39. 39. @simplybastow
  40. 40. DUAL TRACK AGILE @simplybastow
  41. 41. OPEN TO CHANGE
  42. 42. @simplybastow
  43. 43. Ditch the timeline roadmap! @simplybastow
  44. 44. Designed to fail (and not in the good way) @simplybastow
  45. 45. Time Things to do Designed to fail (and not in the good way) @simplybastow
  46. 46. Feature 1 Time Things to do Designed to fail (and not in the good way) @simplybastow
  47. 47. Feature 1 Feature 2 Time Things to do Designed to fail (and not in the good way) @simplybastow
  48. 48. Feature 1 Feature 2 Feature 3 Time Things to do Designed to fail (and not in the good way) @simplybastow
  49. 49. ALL THE THINGS! Time Things to do Designed to fail (and not in the good way) @simplybastow
  50. 50. ALL THE THINGS! Due dates & time estimates Time Things to do Designed to fail (and not in the good way) @simplybastow
  51. 51. Full of assumptions! ALL THE ASSUMPTIONS! Time Things to do @simplybastow
  52. 52. Assumption 1: Feature 1 Feature 2 Feature 3 You have an accurate understanding of how long each of these is going to take. @simplybastow
  53. 53. You know that nothing else is going to disrupt your timeline Time Assumption 2: @simplybastow
  54. 54. You know that each of these features will work as 
 soon as they are 
 launched. ✔ ✔ ✔ Assumption 3: @simplybastow
  55. 55. You know that each of these features actually deserves to exist! Feature 1 Feature 2 Feature 3 Assumption 4: @simplybastow
  56. 56. The grand assumption: Nothing’s going 
 to change. @simplybastow
  57. 57. What could possibly 
 go wrong? Made up release dates Death marches Mismanaged expectations Missed market opportunities Building the wrong things Sad product managers #DesignTalks with @simplybastow@simplybastow
  58. 58. So is there a better way?
  59. 59. Time horizons @simplybastow
  60. 60. Your roadmap is a prototype for your strategy @simplybastow
  61. 61. OPEN TO 
 EXPERIMENTS
  62. 62. Test the 
 riskiest thing 
 first @simplybastow
  63. 63. What problem are you trying to solve? @simplybastow
  64. 64. How 
 might we?
  65. 65. I bet How 
 might we?
  66. 66. OPEN TO 
 INPUT
  67. 67. Ask the best questions @simplybastow
  68. 68. Psychological Safety @simplybastow
  69. 69. Give credit @simplybastow
  70. 70. Rise of the Product
  71. 71. Thank you! I’m Janna Bastow Let’s go for or and talk product to @simplybastow or janna@prodpad.com

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