How to assess what your product culture is like, tips for building a healthy product culture, and how it’s going to help you build better products.

1. Turing Fest 2017
Janna Bastow
@simplybastow
janna@prodpad.com
The Power of
Product Culture

3. Teach them to yearn
for the vast and endless sea
@simplybastow

4. @simplybastow

5. jobs.netflix.com/culture
@simplybastow

6. @simplybastow

7. @simplybastow

8. @simplybastow

9. Hi there!
I’m Janna Bastow
You can talk to me about product
@simplybastow // janna@prodpad.com

11. @simplybastow

12. @simplybastow

13. Product
Culture
Strategy
Tactics
Vision
@simplybastow

14. Product culture

15. Product culture is
the most important
product you’ll
ever work on
@simplybastow

17. SHARED
VISION

18. @simplybastow

19. @simplybastow

21. FOR (target customer)
WHO (statement of need or opportunity)
THE (product name) IS A (product category)
THAT (key benefit, reason to buy)
UNLIKE (primary competitive alternative)
OUR PRODUCT (statement of primary differentiation)
Find this template at: www.prodpad.com/vision-template
VISION
TEMPLATE

22. CONSISTENT
OBJECTIVES

23. OBJECTIVES
@simplybastow

24. SaaS! Increase conversion to paid
! Decrease time to first payment
! Reduce churn
! Average Revenue Per User (ARPU)
! Customer Lifetime Value (LTV)
eCommerce! Conversion rate
! Average order value
! Shopping cart abandonment rate
! New vs returning customers
! Repeat order rate
Editorial
! Page views
! Paywall conversion rate
! Ad Click Through Rates (CTRs)
! Time on site
! Bounce rate
! Article engagement
Generic
! Lead generation
! Cost per acquisition
! Engagement
! Research and Development
! Infrastructure
! Partnerships
! Compliance
! Retention
! Enterprise / Advanced usage
@simplybastow

25. Key Performance Indicators
KPIs OKRsObjectives & Key Results

26. OUTCOME
Output

27. ▸Build ▸Validation
@simplybastow

28. COZY WITH
CUSTOMERS

29. Product discovery
@simplybastow

30. @simplybastow

31. SLACK USER GROUP
@simplybastow

32. Close
the
loop
@simplybastow

33. MOVES
FAST

34. @simplybastow

35. @simplybastow

36. @simplybastow

39. Continuous delivery
@simplybastow

40. Continuous delivery
Continuous iteration
@simplybastow

41. Continuous delivery
AKA AgileContinuous iteration
@simplybastow

42. Continuous delivery
Continuous learning
AKA AgileContinuous iteration
@simplybastow

43. Continuous delivery
Continuous learning
AKA AgileContinuous iteration
AKA Lean
@simplybastow

44. Agility
Your organization’s ability to
respond quickly to the market
@simplybastow

45. @simplybastow

46. DUAL TRACK AGILE
@simplybastow

47. OPEN TO
CHANGE

48. @simplybastow

49. Ditch the timeline roadmap!
@simplybastow

50. Designed to fail (and not in the good way)
@simplybastow

51. Time
Things
to
do
Designed to fail (and not in the good way)
@simplybastow

52. Feature 1
Time
Things
to
do
Designed to fail (and not in the good way)
@simplybastow

53. Feature 1
Feature 2
Time
Things
to
do
Designed to fail (and not in the good way)
@simplybastow

54. Feature 1
Feature 2
Feature 3
Time
Things
to
do
Designed to fail (and not in the good way)
@simplybastow

55. ALL
THE
THINGS!
Time
Things
to
do
Designed to fail (and not in the good way)
@simplybastow

56. ALL
THE
THINGS!
Due dates & time estimates
Time
Things
to
do
Designed to fail (and not in the good way)
@simplybastow

57. Full of assumptions!
ALL
THE
ASSUMPTIONS!
Time
Things
to
do
@simplybastow

58. Assumption 1:
Feature 1
Feature 2
Feature 3
You have an accurate
understanding of how long
each of these is going to take.
@simplybastow

59. You know that nothing else is
going to disrupt your timeline
Time
Assumption 2:
@simplybastow

60. You know that each of these
features will work as
soon as they are
launched.
✔
✔
✔
Assumption 3:
@simplybastow

61. You know that each of
these features actually
deserves to exist!
Feature 1
Feature 2
Feature 3
Assumption 4:
@simplybastow

62. The grand assumption:
Nothing’s going
to change.
@simplybastow

63. What could
possibly
go wrong?
Made up release dates
Death marches
Mismanaged expectations
Missed market opportunities
Building the wrong things
Sad product managers
#DesignTalks with @simplybastow@simplybastow

64. So is there a better way?

65. Time horizons
@simplybastow

66. Your roadmap is
a prototype for
your strategy
@simplybastow

68. OPEN TO
EXPERIMENTS

69. Test the
riskiest thing
first
@simplybastow

70. What problem are
you trying to solve?
@simplybastow

71. How
might we?

72. I bet
How
might we?

73. OPEN TO
INPUT

74. Ask the best
questions
@simplybastow

75. Psychological
Safety
@simplybastow

76. Give credit
@simplybastow

77. Rise of the Product

78. Thank you!
I’m Janna Bastow
Let’s go for or and talk product
to @simplybastow or janna@prodpad.com