1. WELCOME TO:
PINNING
POWER
DEVELOPING A PINTEREST STRATEGY
THAT GETS RESULTS

2. HI I’M KRISTA
BLOGGER
WEREFARFROMNORMAL..COM
AUTHOR PINTEREST COACH

3. WHAT IS A PINTEREST STRATEGY??
•SETTING UP YOUR BLOG &
PINTEREST PROFILE FOR SUCCESS!
•USING PINTEREST CONSISTENTLY
TO PIN & REPIN YOUR OWN PINS,
SHARE OTHER’S CONTENT AND
BUILD YOUR FOLLOWING !

5. STEP #1- CHANGE THE WAY YOU LOOK AT
PINTEREST
• STOP THINKING OF PINTERST AS SOCIAL MEDIA! • PINTEREST IS A VISUAL SEARCH ENGINE!
(PINTEREST SEARCH OPTIMIZATION IS WAY
EASIER THEN SEO!)

6. STEP #2- MAKE YOUR BLOG PINTEREST
FRIENDLY!
MAKE IT EASY TO FOLLOW
YOU!
SOCIAL MEDIA FOLLOW BUTTONS IN
YOUR SIDE BAR
USE A SMALL POP-UP LIKE MILO TREE OR
HELLO BAR
PUT FOLLOW WIDGETS WITHIN BLOG
POSTS
AIM FOR 3 PLACES ON YOUR BLOG FOR
PEOPLE TO FOLLOW!
MAKE IT EASY TO PIN YOUR
CONTENT!
HAVE SHARE BUTTONS AT THE TOP
AND/OR BOTTOM OF EVERY POST!
ADD THE “PIN IT” HOVER BUTTON TO
YOUR PHOTOS.
MAKE YOUR CONTENT
SHARABLE
PAY ATTENTION TO YOUR TITLES! MAKE
IT SOMETHING SHARABLE!
SOLVE A PROBLEM, OFFER GREAT
ADVICE- THINK ABOUT YOUR READER &
W.I.I.F.M
USE A HEADLINE ANALYZER SUCH AS CO-
SCHEDULE TO MAKE YOUR TITLES GREAT!

7. STEP #3- PUT KEYWORDS IN YOUR PROFILE
& BOARD DESCRIPTIONS
PROFILE
• PUT KEYWORDS IN YOUR “BUSINESS NAME” AND
IN YOUR “ABOUT ME” SECTIONS
BOARD TITLES & DESCRIPTIONS
• MAKE EXCITING BOARD TITLES
• ADD LOTS OF KEYWORDS IN THE BOARD
DESCRIPTION.

8. STEP #4- HIGHLIGHT YOUR BLOG!
CREATE A “BEST OF” BOARD FOR ALL YOUR POSTS
CREATE BOARDS FOR EACH OF YOUR MAIN TOPICS
PUT YOUR BOARDS IN THE TOP ROW OF YOUR PROFILE!

9. STEP #5 CREATE AMAZING PINS
THE BEST SIZE
VERTICAL PINS ARE BEST- THEY
TAKE UP MORE SPACE & GET MORE
ATTENTION
BEST SIZE – 735- 800 WIDE
1100- 2050 HIGH
YOU CAN “HIDE” THEM IN YOUR
POST
GREAT PICTURES & FONTS
YOUR OWN PICS IF IT IS YOUR
CREATION- DIY RECIPE ETC.
STOCK PHOTOS ARE GREAT!
WARM COLORS & BRIGHT
PICTURES
USE A COMBINATION OF FONTS FOR
VISUAL IMPACT
KEYWORDS IN
DESCRIPTION
MAKE YOUR DESCRIPTION
FABULOUS!!
USE AS MANY KEYWORDS AS YOU
CAN, STAY CONVERSATIONAL
USE HASHTAGS! {NEW}

12. STEP #6- CONSISTENT & FREQUENT
PINNING!
JOIN GROUP BOARDS
• GROUP BOARDS ARE GREAT FOR MORE
EXPOSURE TO A BIGGER AUDIENCE.
• ASK IN FACEBOOK GROUPS YOU ARE A MEMBER
OF
• CHECK OUT PINGROUPIE.COM
• JOIN AS MANY AS POSSIBLE
JUST KEEP PINNING!
• KEEP AN 80/20 RATION OF OTHERS/YOUR PINS
• PIN FREQUENTLY- 50 OR MORE PINS A DAY
• LIVE PINNING AIM FOR 2 “SESSIONS” A DAY
• USE A SCHEDULER LIKE TAILWIND
• REPIN YOUR MOST POPULAR CONTENT FREQUENTLY
TO GROUP BOARDS & YOUR OWN BOARDS

13. ENJOY YOUR PINTEREST SUCCESS!
•REMEMBER CONSISTENCY IS KEY!
•PIN & REPIN QUALITY CONTENT
•REMEMBER TO PIN SEASONAL PINS 2 MONTHS AHEAD OF THE SEASON
•KEEP PINNING YOUR MOST POPULAR CONTENT WITH NEW CONTENT MIXED IN
•FOLLOW OTHER PINNERS & LIVE PIN AS MUCH AS POSSIBLE!