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d
i
I love what I do,
but I don’t do it for
the love of it.
Bruno Maag, Founder & Chairman
2014-05-26 @ The Family
© 2014 Dalton Maag Ltd.
Dalton Maag Principles
	 What we stand for
d
Design Business
Multicultural
Transparent
Personal
Geeky
Passionate
Collaborative
d
d
Training
	 Our staff and interns
d
© 2014 Dalton Maag Ltd.
d
d
We make fonts
55 people of 18 nationalities.
But we create much more...
	 Communication
	 Visual Expression
	 Software
d
d
d
Requirements
	 Usage & Technology
	 Language (writing systems)
	 Font family size
	 Design direction
d
Process
	Ideation
	 Design Concept
	 Concept Refinement
	Execution
d
d
1 Ideation
Ideation > Design Concept > Concept Refinement > Implementation
d
d
d
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
© 2014 Dalton Maag Ltd.
d
2 Design Concept
Ideation > Design Concept > Concept Refinement > Implementation
d
We’re moving in.
d
d
Great ideas!
	 But what about legibility and
	 accessibility?
d
d
© 2014 Dalton Maag Ltd.
d
© 2014 Dalton Maag Ltd.
d
© 2014 Dalton Maag Ltd.
Around the fixation point only four to five letters are seen with 100% acuity.
adhesionu
aonu
d
adhesionu aonu
adhesionu aonu
adhesionu aonu
adhesionu aonu
anψ
d
anъ
d
an‫ظ‬
d
anล
d
an주
d
an安
d
anあ
d
adhesionu
ψъ‫ظ‬ล주安あ
d
SUMMARY
Serif
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
Sans Serif 1
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
Sans Serif 2
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
d
SUMMARY
Serif
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
Sans Serif 1
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
Sans Serif 2
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
d
Before we move on...
	 Let’s talk a little about writing
	 systems.
d
3 Concept
        Refinement
Ideation > Design Concept > Concept Refinement > Implementation
d
49INTEL CONFIDENTIAL - DO NOT FORWARD
abnlr
abnlr
COMPARED TO ORIGINAL SANS SERIF
Original Sans
Recommendation
inside
inside
inside
core
inside
core
Amazing Things Happen with Intel Inside
Amazing Things Happen with Intel Inside
d
intel clear fonts
Square Dots
Tapering Short
Terminals
Crotch Bevel Crotch Bevel
Hooking Long Terminals
Hooking Long Terminals
TailOpen Round Forms Veritcal Stress
d
Typeface
Intel
Weights
Regular
Stage
Concept
Date
2013.03.13
core
this is dummy text it is intended
to be read but have no meaning as
a simulation of actual copy using
ordinary words with normal letter
frequencies it cannot deceive
eye or brain ummy settings it
is intended to be read but have
nomeaning as a simulation of
actual copy using ordinary words
with normal letter frequencies it
cannot deceive eye
d
It’s your IP now
d
d
4 Implementation
Ideation > Design Concept > Concept Refinement > Implementation
d
d
d
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
d
clear
очисти
σαφής
АБВГДЕЖЗИЙКЛМНОПРСТУФ
ХЦЧШЩЪЫЬЭЮЯЂЄЅІЈЉЊЋЏ
абвгдежзийклмнопрстуф
ABCDEFGHIJKLMNOPQR
STUVWXYZ
abcdefghijklmnopqrstuvwxyz
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΧΨΩ
αβγδεζηθικλμνξοπρςστυφχψω
Ά Έ Ή Ί Ό Ύ Ώ ά έ ή ί ϊ ΐ ό ύ ϋ ΰ ώ
d
б У в з
э Ђ є љ
b l y B c f
Δ α β μ
χ ω δ ϊ
d
Intel Clear.
Light, Regular, Bold,
light italic, regular italic,
Bold Italic, versatile,
functional & multi-script;
Σαφής, Ясно...
d
d
d
d
Thank you
We’re here for you.

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"I love what I do, but I don't do it for the love of it" by Bruno Maag