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How Rakuten is
planning to run their
entire business in
English?
An official language in the company
for English
I completely shift to English, and TOEIC750
lights a new employee of the entering a
company as a necessary condition of the
entering a company in '13 (990 points of perfect
scores), and Rakuten imposes an official
language in the company from July, '12. 
This is applied whether there is a
foreigner in a post.
English official business
It is the globalization of the domestic
talented person for the further overseas
development. I go into 27 countries, and
optimism will be a plan to earn 70% of the sales
amount abroad in future. With the business
expansion to the foreign countries, I may visit
all employees at an opportunity to speak
English. Okay, I studied after English is
engaged in necessary duties and am not in
time.
In other companies
It is not only Rakuten that an English official
language prints becoming it out. I am already
planning Fast Retailing other than official
language in the company and electronic parts
major SMK which I did from 2000. Furthermore,
there is much movement to incorporate TOEIC
in personnel evaluation. Companies to follow
are more likely to increase in future while a trial
of Rakuten achieves result.
English is possible,
but can not work?
The TOEIC750 point is considerably the line of
the high degree of difficulty. However,
employees who pass the difficult problem, and
entered may not be necessarily excellent. The
new employee of Rakuten studies the TOEIC
for finding employment and is only the youth
who came to be able to speak only English.
The global talented person who does
not know the Japanese culture
It is no use only by being able to talk with a
foreigner with the global talented person. 
Iunderstand the culture of one's country, and
the human being who can talk about it is an
ideal. And the communicative competence is
important, too. It is important whether you get
communication using English to cry whether
you can speak English.
Episode.....
English has let an overseas business partner
call a new employee to be proficient. Seemingly
I seemed to exchange it smoothly, but a
telephone hung to me from the person in
charge of the partner later. A partner of the call
was a Chinese, and English was possible, but
contents did not know it at all because it was
not a native. When I talked with such a person,
besides it was a thing to speak using a simple
word slowly on the telephone, but there was not
such a common sense for the new face.
The tool that English protects the
body in an office
I make TOEIC measures for finding
employment, and there are many new
employees of the feeling that got high score.
The house became the prominent firm, or the
people who entered for security halfway
increased. There was the strong guy of the
bridge of the nose "to acquire experience in
Rakuten, and to do a company", but, as for the
present new employee, it is surely possible for
English, but all are small but cozy in old days.
For them, English is only a tool protecting the
body in an office
From now on
The companies regarding English as
important will increase more and more in future.
However, you must not lose sight of essence
what learn English for (because English is a
world official language). It is not important to
understand English. It is important that I can
manage English.
Reference
http://www.japantimes.co.
jp/news/2010/07/16/news/rakutens-all-english-
edict-a-bold-move-but-risky-too/#.
UcBX9vn0HfU
http://gendai.ismedia.jp/articles/-/35580
http://diamond.jp/articles/-/16303

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Week9

  • 1. How Rakuten is planning to run their entire business in English?
  • 2. An official language in the company for English I completely shift to English, and TOEIC750 lights a new employee of the entering a company as a necessary condition of the entering a company in '13 (990 points of perfect scores), and Rakuten imposes an official language in the company from July, '12.  This is applied whether there is a foreigner in a post.
  • 3. English official business It is the globalization of the domestic talented person for the further overseas development. I go into 27 countries, and optimism will be a plan to earn 70% of the sales amount abroad in future. With the business expansion to the foreign countries, I may visit all employees at an opportunity to speak English. Okay, I studied after English is engaged in necessary duties and am not in time.
  • 4. In other companies It is not only Rakuten that an English official language prints becoming it out. I am already planning Fast Retailing other than official language in the company and electronic parts major SMK which I did from 2000. Furthermore, there is much movement to incorporate TOEIC in personnel evaluation. Companies to follow are more likely to increase in future while a trial of Rakuten achieves result.
  • 5. English is possible, but can not work? The TOEIC750 point is considerably the line of the high degree of difficulty. However, employees who pass the difficult problem, and entered may not be necessarily excellent. The new employee of Rakuten studies the TOEIC for finding employment and is only the youth who came to be able to speak only English.
  • 6. The global talented person who does not know the Japanese culture It is no use only by being able to talk with a foreigner with the global talented person.  Iunderstand the culture of one's country, and the human being who can talk about it is an ideal. And the communicative competence is important, too. It is important whether you get communication using English to cry whether you can speak English.
  • 7. Episode..... English has let an overseas business partner call a new employee to be proficient. Seemingly I seemed to exchange it smoothly, but a telephone hung to me from the person in charge of the partner later. A partner of the call was a Chinese, and English was possible, but contents did not know it at all because it was not a native. When I talked with such a person, besides it was a thing to speak using a simple word slowly on the telephone, but there was not such a common sense for the new face.
  • 8. The tool that English protects the body in an office I make TOEIC measures for finding employment, and there are many new employees of the feeling that got high score. The house became the prominent firm, or the people who entered for security halfway increased. There was the strong guy of the bridge of the nose "to acquire experience in Rakuten, and to do a company", but, as for the present new employee, it is surely possible for English, but all are small but cozy in old days. For them, English is only a tool protecting the body in an office
  • 9. From now on The companies regarding English as important will increase more and more in future. However, you must not lose sight of essence what learn English for (because English is a world official language). It is not important to understand English. It is important that I can manage English.