Young Lions Czechia Creative Competitions & Unique Training Programme MEDIA | DIGITAL | PR | PRINT | MARKETING The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions. It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 31 or under*. They provide a unique opportunity to develop creative and personal excellence. COMPETITIONS The only platform where young professionals can find out how good they are compared to their peers. Coveted award closely watched by the whole industry. Success accelerates career development. Develop a healthy ambition. TRAINING PROGRAMME Powerful learning through experience by working under time pressure. Provides invaluable group and individual feedback sessions. Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting. Enhances ability to create excellent solutions. www.younglions.cz

1. AN INCREASE IN CHILDREN WITH
MENTAL HEALTH PROBLEMS?
A DECLINE IN CHILD
PSYCHIATRISTS?
TEAM 21

2. LET'S MAKE THEM
PAY ATTENTION.

3. ADULTS ARE BIOLOGICALLY WIRED
TO RESPOND TO THE SOUND OF A
CHILD'S CRIES AND TAKE ACTION
TO PROVIDE CARE.

4. AUDIO ADS ARE MORE
AND BRING A SIGNIFICANT IN BRAND AWARENESS.
ENGAGING
ATTENTION-GRABBING
MEMORABLE
LIFT

5. SILENCE MIGHT BE WORSE

6. AN OUTDOOR CRY FOR
ATTENTION
Hypercubes with speakers
Squares,
faculties
Simple,
QR code
10s/
minute

7. THIS AD IS
NON-SKIPPABLE
10s
18+
50k+
town
s

8. Internal radio in retail (partnership)
EXPECT THE
UNEXPECTED
supermarkets,
shopping centres
10s spots,
random intervals

9. HYPERCUBE
HOW IT ALL WORKS
YouTube and internal retail radios will run the whole
month. Hypercubes will be installed in 10 major cities for
the first week and then have "roadshows" across the
country.
YOUTUBE
RETAIL RADIO
4 weeks
Mid-September
PR COVERAGE ?

10. STRATEGY
The campaign strategy focuses on a
target audience of parents,
caregivers, and medical students. Our
main goal is to build the highest
possible reach and frequency at one
point to start a discussion.
INSIGHT
Adults are biologically wired to respond
to a baby's cry. Audio ads are more
engaging and attention-grabbing. The
combination of these two elements is
very powerful in grabbing attention.
IDEA
MEDIA
Children with mental health problems
often do not ask for help and suffer in
silence. That's why we named the
campaign "Silence might be worse".
We will use 3 types of media - outdoor
crying hepercube in squares in big cities
and in front of faculties, indoor radios in
retail and non-skippable Youtube Ads.