Describes general tasks and deliverables for new product introduction based on Product Lifecycle Management process.

1. Tasks and Deliverables for new product
Brian (Yoohyun) Kim
Product Marketing manager at CDNetworks
February, 2015

2. Tasks and Deliverables for New Product Introduction
• General tasks and deliverable for new product introduction
Based on Product Life-cycle Management process
1) Below process is one of example process which is used in various companies
• Product Manager to make a new
product planning document
1. Environmental landscape
2. 3C analysis
3. Product requirement
4. Value proposition
5. PnL projection
• PM to share a project planning
deck to each functions in the
company (Product Review Board)
• Make a detail specification and
features for new product
• R&D to develop a project
(waterfall or agile)
• Preparing a backend infrastructure
to operate new product
STEP 1: New Product Planning
(Concept)
STEP 2: Specifying requirements
(Specification & Features)
STEP 3: Design & Development
Main: Product Management
Sub: Sales, Marketing, CTO
Main: Product Management
Sub: R&D / Finance planning
Main: R&D
• New Product Planning deck
1. Fundamental document for new
product
2. To provide all functions in
company
• Project approval deck
• Function Requirement deck (R&D)
• Development plan (R&D)
• Product packaging
Deliverables Deliverables Deliverables
Gate review for new project approval Gate review for Development

3. Tasks and Deliverables for New Product Introduction
• General tasks and deliverable for new product introduction
Based on Product Life-cycle Management process
1) Below process is one of example process which is used in various corporate
• Quality Assurance testing
• Beta Trials
• Preparing mass-production
• Launching Plan (GTM)
• Marketing Promotion (4P mix)
• PR / Advertisement
• Recursive monitoring (customer
feedback)
• Decide for End of Service or End
or Life
STEP 4: Testing (QA) &
Deployment
STEP 5: Commercial Launch
(Product Operation)
STEP 6: End of Life
Main: QA, Manufacturing
Sub: Product (Service) Delivery
Main: Marketing / Sales
Sub: Product Management
Main: Product Management
• QA test report
• Packaging/Delivery plan
• Go To Market strategy plan
• Sales material (Brochure,
customer presentation, etc.)
• Marketing promotion plan
• EOL request deck
Deliverables Deliverables Deliverables
Gate review for launch Gate review for EOL

4. Thank you
Brian (Yoohyun) Kim
Product Marketing Manager| CDNetworks
brian.Yoohyun.kim@gmail.com
http://yoohyunkim.blogspot.com