1. Brand Exercise
Deadline: Tuesday August 30, 2011. 8pm
The following are the products given for each group. Groups have been listed below. So Group 1 will do
No. 1 Group 2 will do No 2 and so on.
1. A toffee made of natural ingredients
2. A smoke-free cigarette
3. A mobile beauty parlour
4. A B-school for women
5. A washing machine with built-in radio/mp3 player
For each of these products
a) Identify the target customer
b) Identify the competition
c) Create a name and logo design/slogan or sign off
d) Justify your brand elements in terms of its appeal, last-ability, adaptability etc
e) State what will be the brand promise your brand will deliver
f) Any suggested brand extensions
g) What marketing activities will you undertake to popularize your brand
Group 1: Tarun, Anurag, Yogesh, Akash, Bharti
Group 2: Vikash, Pawan, MAK, Nisarg, Priya
Group 3: Neeraj, Anil Behal, Amit Kanabar,
Group 4: Ishan, Prashant, Anil Kamani, Shatakshi
Group 5: Manish, Surender Negi, Ridhima, Deepak,
Deadline: Friday September 2, 2011 .....6 pm......presentations to be held in the class on
Tuesday, September 6

2. All the best....get those creative juices flowing
All projects must be submitted in ppt/pptx format.
Any member of the Group can be asked to present the project in the class.