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N ew H ome
of GREAT MUSIC
( the all-new )
At MOJO we only cover the good stuff...
When, in late 1993, we launched MOJO magazine the ethos was simple: MOJO would only cover the good stuff. Music that was built to
last, if you will. This modus operandi has stood us in good stead and helped MOJO become a trusted musical filter – it’s helped us rise
to become the biggest-selling monthly music magazine in the world.
From legendary acts such as The Beatles, The Who, Led Zeppelin, The Smiths and Bob Dylan through to modern day kindred spirits such as
Jack White, Frank Ocean, The Black Keys, Arcade Fire, Laura Marling and Arctic Monkeys, every month MOJO is proud to create an immersive
music experience. Consequently MOJO has become the ‘go-to’ magazine for ardent music fans and musicians alike.
As we prepare to celebrate 20 years of publishing excellence, we have decided to expand what we do further, both in terms of broadcast
(notably via our weekly show on multiple award-winning station Planet Rock), and also with our further development into the digital
realm. In terms of the latter we have rebuilt our website from the ground up, asking our users and some of our key clients what they
want from www.mojo4music.com.
The results of these conversations have informed our web offering which is built around quality, not quantity. It has also confirmed that
the values that define the magazine should also define what we do on-line. As a result, our website is run entirely by our editorial team,
its content commissioned and edited with the same fierce passion and meticulous attention to detail as the magazine has.
Inside this pack you will find out exactly what this means. As I said earlier, we are unlikely to chase ‘hits’ or follow trends. Instead we
promise to deliver intelligent content for intelligent music fans, because on MOJO, after 20 years, we’re still covering the good stuff…
Phil Alexander, Editor-in-Chief & Associate Publisher, MOJO
THE MOJO4MUSIC.COM VISITOR
We see four distinct categories of users of the site:
» Older, affluent readers with disposable income.
» Music zealots, hardcore MOJO readers.
» Also known as the “£50 man”, likely to spend money in
record shops as well as adopters of streaming services.
» 25-40, settling down.
» Have a broader selection of tastes but are still
engaged & passionate about music.
» This year they have bought albums by David Bowie,
Laura Mvula and Arctic Monkeys, and went to Latitude.
» Younger readers passionate about classic music.
» Students, late 20s listeners, likely to be in first job.
» Active gigs goers, bloggers, influencers.
The 2001 Weekly Readers
» The last generation of ‘pure’ magazine readers
from NME and Kerrang!
» Came into music via The White Stripes, The Strokes,
Queens Of The Stone Age and Foo Fighters but who have
a view of rock’s heritage and see themselves within that.
(3rd highest in Bauer)
ta b l e t
ow ne r s
THE MOJO audience online...
(Website Profiling survey, 2013, Bauer Media Insight)
y ea r s ol d
out of top 50
in terms of
SO WHY CHANGE?
We extensively interviewed our audience of
readers, advertisers and agencies to ask what
they were looking for from a MOJO website.
The main requests from our audience included:
» Exclusive content involving legendary acts.
» The best new music.
» A filter for the best ‘musical fun’ on the web.
» Recommendations and views on new releases.
» Long-form content they could actually read
» Snacky content that they could share via
» Above all, they wanted the ethos of the
magazine reflected throughout the site –
the same quality writing, the same artists,
the same iconic photography, the same depth.
These results informed the site itself.
Totallybuilt to be as readable on desktop asHTML5 THEsmartphone.
redesigned site in it is on tablet & NEW MOJO4MUSIC.COM
New block style designed for ease of access via both the web & mobile.
NEW MUSIC &
Artist Guides The Big Read
The definitive guide to the
An exclusive 3500-word
From MOJO’s Track Of The Day
to Album Of The Week and on
to our new band feature, MOJO
Rising, the site will deliver new
music to an audience that buys
more music than anyone else.
world’s greatest artists, expertly
written and including audio
and video content. This section
will grow to become the most
comprehensive ‘how to buy’
section on the web.
interview with a genuine icon.
Bespoke design will make this
something for the audience to
luxuriate in, and will include
video as well as audio to enhance
the immersive experience.
MOJO has partnered with VEVO
to be one of the first media
brands to offer VEVO content on
the new site. This allows music
partners to launch exclusives
with us whilst VEVO continue to
monetise for artists and labels.
so what’s new?
» Cleaner design.
» Designed in HTML5 for platform portability –
restacks for all different tablet and phone sizes.
» Easily navigable.
» Block format.
» Swappable categories to alternate between stories,
promotions and ad-led initiatives.
» Utilising the latest in block quotes and other formatting
advances, creating an easily readable but in depth body of text.
the big read
» An article to luxuriate in – this is the ethos of MOJO.
» A long-form, in-depth article covering an artist or topic
in the classic MOJO style.
» Set aside from the rest of the site format to give the user
a real reading experience.
» No standard display ads to run on these pages –
sponsorship packages available.
album of the week
» MOJO doing what it does best – curating how to buy guides
and providing info on some of the best artists in its world.
» Growing organically over the lifetime of the site, artist
guides will accompany our coverage on key MOJO icons.
» Great source of quality, independent info on classic artists.
» Facebook & Twitter integration at the heart of site
» Tickets & store direct from the site
970 x 250
The existing Mojo4Music site currently
has some of the highest response for campaigns
in Bauer – nearing 1-2% CTRs on some
campaigns. To help further enhance these
we have introduced some brand new
advertising opportunities across the site.
New large format adverts
» Including Billboards, Portrait and Half Page sizes
HomePage Take Over options
We now offer two options; standard and advanced for even
more stand-out. Skins can now be ad-served to region.
We are able to offer several layers of targeting, including
contextual, audience and geographical.
A new ad slot, a fixed position appearing run of site on the
right hand column on every page. A perfect opportunity for
co-branded or competition-driven campaigns.
INCLUDING: site takeovers, channel skinning and targeting
970 x 90
Pushes down to
970 x 415
300 x 600
728 x 90
300 x 1050
300 x 250
TAKE OVER: Standard
» Leaderboard «
» MPU «
» Reskin of homepage «
TAKE OVER: ADVANCED
» BILLBOARD «
» HALF PAGE «
» Reskin of homepage «
Available options include:
Block out of all impressions
on a single ad position
» MPU sized «
» slot – not ad-served «
» Runs across entire site «
(dependent on ad format) –
Includes background skin and all
ad positions for maximum impact
» Track of the day & more
Prices available on request
la u nch
A £100k marketing plan has been put together to promote the new Mojo4Music site, including:
Full pages in both Q & Mojo Magazines.
Digital house ads on key Bauer sites including Planet Rock.
Facebook advertising around content to drive targeted traffic.
Bauer-wide digital promotion for the relaunch via directional
ads & solus emails.
Data swaps with key partners, reaching an additional 200,000
189 Shaftesbury Avenue
London WC2H 8JG
F or M ore I nformation
P lease C ontact
Music Commercial Director
0207 208 3443
Liz Harriot t
0207 208 3443
Creative Solutions Manager
0207 295 8589
Live Music & Media Planner
0207 295 5474