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  1. 1. Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use © ZigZag Education, 2012 1
  2. 2. In the Future...Imagine a world 50 years from now.• What sort of music will the young people of the future listen to?• How will they access music?• How will they share music? 2
  3. 3. How is listening music different now?• How is buying music different now ?• How is the distribution of different now? 3
  4. 4. Media words to use Use these for instant A* grades!• CONVERGENCE• MINIATURISATION• WEB 2.0• DEMOCRATISATION• THE LONG TAIL THEORY 4
  5. 5. The long tail • Basically the ‘hits’ even though they sell a lot don’t sell as much as all the other ‘non hits’ put together!This is affectingmusic massively asthe internet hasallowed retailers tostock hugequantities of choicefor the consumers.How could it effectmagazines? 5
  6. 6. ACTIVE VS PASSIVE Consumers? 6
  7. 7. Apply this to magazines• How has technology affected how magazines reach their audiences?• How has magazine readership been effected? 7
  8. 8. ReadershipHow have each of the following impacted onmagazine readership do you think?• e-magazines• blogs• social networking sitesTake a look at the National Readership Surveywebsite ( and explore howreadership numbers have changed in recent years. 8
  9. 9. The End of a Magazine An announcement about The Word magazine Posted by David Hepworth on 29 June 2012 8:57am We regret to announce that the August issue of The Word, which will be published in the second week of July, will be the last. In the nine years since the magazine launched there have been dramatic changes in the media and the music business. These changes have made it more difficult for a small independent magazine to survive and provide its staff with a living. This hasnt been made any easier by the economic climate of the wider world. We would like to thank all the staff members past and present, plus the writers, photographers, illustrators, artists, PRs and advertisers who have helped make the magazine what it has been. We also want to thank the backers who have supported us throughout. Most of all we want to thank you, the readers. Your heartfelt involvement with the magazine via its pages, its website, its events and its podcasts have made the last nine years one of the most satisfying periods of our working lives. Mark has written about this in greater detail in the August issue. The website will remain open for the immediate future as a point of contact. We will be writing to subscribers with their copy of the August issue. When we came up with that slogan ‘The Word a magazine, a website, a podcast, a way of life’ - we were being a bit tongue in cheek. But it was, wasnt it? 9
  10. 10. The Future of the Music PressThe way that young people access musicthese days is very different to the way peoplehave found out about and listened to music inthe past. As a result the music press alsoneeds to adapt. Fewer people read magazinesas more and more people find out aboutmusic from social networking music sites suchas Spotify. With the new music website we areproposing you will see that we also offer appsand downloadable podcasts to appeal tothese new audiences. 10
  11. 11. Possible exam question alert! 11
  12. 12. Extension Questions1. Research print music press publications with an online presence.2. Compare a music press print publication with an online presence to an independent online music press magazine that solely relies on a website to distribute content.3. Explore how cross-media is influencing the future of the music press.Examples of independent online music press magazines:• I Like Music (• Pitchfork (• The Music Press Magazine ( 12
  13. 13.  To recognise the effects that new technologies have on the music press To be able to discuss these influences 13