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SIMON FRITH
SIMON FRITH STATED THAT “MUSIC VIDEOS MAY BE CHARACTERISED BY THREE BROAD
TYPOLOGIES: PERFORMANCE, NARRATIVE AND CONCEPTUAL” (1988)
PERFORMANCE VIDEOS, THE MOST COMMON TYPE (FRITH 1988) THIS IS WHERE THE STAR
IS SINGING IN A CONCERT TO FANS. THE MAIN AIM OF THIS IS TO GIVE AN IN CONCERT FEEL
TO THE AUDIENCE WATCHING.
NARRATIVE: THIS IS WHERE THEY TELL A STORY IN LINEAR CAUSE AND EFFECT SEQUENCE.
“ACTION IN THE STORY IS DOMINATED BY MALES WHO DO THINGS AND FEMALES WHO
PASSIVELY REACT OR WAIT FOR SOMETHING TO HAPPEN” (SCHWICHTENBERG, 1992).
CONCEPTUAL: CONCEPTUAL VIDEOS RELY ON POETIC FORM, PRIMARILY METAPHOR. THIS
CAN BE SEEN THROUGH VISUAL OR VERBAL ELEMENTS (FIRTH, 1988). “CONCEPTUAL VIDEOS
DO NOT TELL A STORY IN LINEAR FASHION, BUT RATHER CREATE A MOOD, A FEELING TO BE
EVOKED IN THE EXPERIENCE OF VIEWING”
SIMON FRITH - EXAMPLES
THIS VIDEO WAS FILMED AT
ONE OF KANYE WEST’S
CONCERTS AND USED AS
THE MUSIC VIDEO. THIS
REPRESENTS PERFORMANCE
AS HE IS ACTUALLY
PREFORMING TO AN
AUDIENCE. THIS IS USED TO
HELP TO HELP TO MAKE THE
AUDIENCE FEEL AS IF THEY
ARE ACTUALLY THERE.
Trey Songz –
Heartattack
Narrative.
Ed Sheeran -
Thinking Out
Loud
Conceptual
This is a video featuring a
dance. This is a conceptual
video as is shows a dance
between two people. The use
of the dance is used as a
metaphor for the love
between them. As shown in
the first screen shot the
spotlights as used to show a
heart this strengthening the
metaphor.
Kanye West – In Paris
Performance.
This video tells the story of
the relationship between
Kelly Rowland and Trey
Songz and how it lead to
him feeling like he is
having a heartattack. This
is a narrative because This
is where they tell a story in
linear cause and effect
sequence.

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Simon Frith Theory

  • 1. SIMON FRITH SIMON FRITH STATED THAT “MUSIC VIDEOS MAY BE CHARACTERISED BY THREE BROAD TYPOLOGIES: PERFORMANCE, NARRATIVE AND CONCEPTUAL” (1988) PERFORMANCE VIDEOS, THE MOST COMMON TYPE (FRITH 1988) THIS IS WHERE THE STAR IS SINGING IN A CONCERT TO FANS. THE MAIN AIM OF THIS IS TO GIVE AN IN CONCERT FEEL TO THE AUDIENCE WATCHING. NARRATIVE: THIS IS WHERE THEY TELL A STORY IN LINEAR CAUSE AND EFFECT SEQUENCE. “ACTION IN THE STORY IS DOMINATED BY MALES WHO DO THINGS AND FEMALES WHO PASSIVELY REACT OR WAIT FOR SOMETHING TO HAPPEN” (SCHWICHTENBERG, 1992). CONCEPTUAL: CONCEPTUAL VIDEOS RELY ON POETIC FORM, PRIMARILY METAPHOR. THIS CAN BE SEEN THROUGH VISUAL OR VERBAL ELEMENTS (FIRTH, 1988). “CONCEPTUAL VIDEOS DO NOT TELL A STORY IN LINEAR FASHION, BUT RATHER CREATE A MOOD, A FEELING TO BE EVOKED IN THE EXPERIENCE OF VIEWING”
  • 2. SIMON FRITH - EXAMPLES THIS VIDEO WAS FILMED AT ONE OF KANYE WEST’S CONCERTS AND USED AS THE MUSIC VIDEO. THIS REPRESENTS PERFORMANCE AS HE IS ACTUALLY PREFORMING TO AN AUDIENCE. THIS IS USED TO HELP TO HELP TO MAKE THE AUDIENCE FEEL AS IF THEY ARE ACTUALLY THERE. Trey Songz – Heartattack Narrative. Ed Sheeran - Thinking Out Loud Conceptual This is a video featuring a dance. This is a conceptual video as is shows a dance between two people. The use of the dance is used as a metaphor for the love between them. As shown in the first screen shot the spotlights as used to show a heart this strengthening the metaphor. Kanye West – In Paris Performance. This video tells the story of the relationship between Kelly Rowland and Trey Songz and how it lead to him feeling like he is having a heartattack. This is a narrative because This is where they tell a story in linear cause and effect sequence.