This document summarizes a recreation of Drake's album cover for "Nothing Was the Same." It describes the image of a child against a sky background, representing Drake looking to the future in a sweet and innocent way. The cover also includes the artist and album name. According to Maslow's hierarchy of needs, the clear album information fulfills listeners' safety needs by making it obvious what they are purchasing.
Simon Firth identified three main typologies of music videos: narrative videos tell a story that relates to the song's lyrics, contradictory videos feature a performance that is unrelated to the lyrics, and performance videos focus on simply performing the song. As an example, Firth cites Outkast's "Roses" music video which features a boy band performing on a school stage, telling a story through their performance while the performance setting does not match the song's lyrics, demonstrating all three typologies.
Richard Dyer distinguishes between pop performers and pop stars. Pop performers like Lil Mama may have one hit song but lack lasting brand awareness, while pop stars like Rihanna continuously release chart-topping singles and are known worldwide. Dr. Dre is an example of a pop star who developed a long-lasting brand through his Beats headphones and speaker products. Pop stars are also constant presences, as the public always sees them primarily as their stage persona even if they take acting roles, unlike film stars who are seen as their specific characters. Finally, Dyer says pop stars are constructs that remain obedient to their careers and industries, even if their actions seem rebellious.
Andrew Goodwin proposed several theories about how music videos relate to the songs they accompany: 1) "Sound and vision" - the visuals should match the lyrics; 2) "Genre" - the video should portray stereotypes of the song's genre; 3) "Star image" - the artist should be the focus with close-ups; 4) "Illustrative" - the visuals should represent the lyrics; 5) "Amplification" - key meanings are emphasized through repetition; 6) "Disjuncture" - in some cases, the visuals ignore the song's meaning; 7) "Notions of looking" - audiences watch the artist for pleasure; 8) "Intertextuality" - videos
This document provides a summary and analysis of scenes from Katy Perry's "Roar" music video. It describes several shots including: 1) a mid-shot of Katy emerging from a plane wreckage looking shocked; 2) an over-the-shoulder shot of her making a weapon out of her shoe; and 3) a close-up of her showering and now looking calm. It analyzes how these shots connect to theories about emphasizing the star and matching the lyrics and video. The document also describes wide shots of Katy blending into the jungle but standing out, and sitting on a jungle throne looking happy and confident having conquered the crash site.
The document discusses conventions used in album magazine advertisements. It analyzes the use of images, typography, color, names, facial expressions, buzz words, shot types, and web addresses in advertising Jessie J's album "Who You Are". Various theories are applied to explain how these conventions construct identities, meet audience needs, and influence purchasing decisions.
Music videos commonly use conventions like editing to the beat of the music, performance scenes of the artist lip syncing to their song, using multiple camera shots from different angles to show situations and advance a storyline, and having a narrative told through characters that relates to the song's lyrics. Ne-Yo's "Miss Independent" video effectively employs these conventions through its use of quick flash cut editing between close camera shots that help establish the location and main characters over the course of the storyline.
This document summarizes a recreation of Drake's album cover for "Nothing Was the Same." It describes the image of a child against a sky background, representing Drake looking to the future in a sweet and innocent way. The cover also includes the artist and album name. According to Maslow's hierarchy of needs, the clear album information fulfills listeners' safety needs by making it obvious what they are purchasing.
Simon Firth identified three main typologies of music videos: narrative videos tell a story that relates to the song's lyrics, contradictory videos feature a performance that is unrelated to the lyrics, and performance videos focus on simply performing the song. As an example, Firth cites Outkast's "Roses" music video which features a boy band performing on a school stage, telling a story through their performance while the performance setting does not match the song's lyrics, demonstrating all three typologies.
Richard Dyer distinguishes between pop performers and pop stars. Pop performers like Lil Mama may have one hit song but lack lasting brand awareness, while pop stars like Rihanna continuously release chart-topping singles and are known worldwide. Dr. Dre is an example of a pop star who developed a long-lasting brand through his Beats headphones and speaker products. Pop stars are also constant presences, as the public always sees them primarily as their stage persona even if they take acting roles, unlike film stars who are seen as their specific characters. Finally, Dyer says pop stars are constructs that remain obedient to their careers and industries, even if their actions seem rebellious.
Andrew Goodwin proposed several theories about how music videos relate to the songs they accompany: 1) "Sound and vision" - the visuals should match the lyrics; 2) "Genre" - the video should portray stereotypes of the song's genre; 3) "Star image" - the artist should be the focus with close-ups; 4) "Illustrative" - the visuals should represent the lyrics; 5) "Amplification" - key meanings are emphasized through repetition; 6) "Disjuncture" - in some cases, the visuals ignore the song's meaning; 7) "Notions of looking" - audiences watch the artist for pleasure; 8) "Intertextuality" - videos
This document provides a summary and analysis of scenes from Katy Perry's "Roar" music video. It describes several shots including: 1) a mid-shot of Katy emerging from a plane wreckage looking shocked; 2) an over-the-shoulder shot of her making a weapon out of her shoe; and 3) a close-up of her showering and now looking calm. It analyzes how these shots connect to theories about emphasizing the star and matching the lyrics and video. The document also describes wide shots of Katy blending into the jungle but standing out, and sitting on a jungle throne looking happy and confident having conquered the crash site.
The document discusses conventions used in album magazine advertisements. It analyzes the use of images, typography, color, names, facial expressions, buzz words, shot types, and web addresses in advertising Jessie J's album "Who You Are". Various theories are applied to explain how these conventions construct identities, meet audience needs, and influence purchasing decisions.
Music videos commonly use conventions like editing to the beat of the music, performance scenes of the artist lip syncing to their song, using multiple camera shots from different angles to show situations and advance a storyline, and having a narrative told through characters that relates to the song's lyrics. Ne-Yo's "Miss Independent" video effectively employs these conventions through its use of quick flash cut editing between close camera shots that help establish the location and main characters over the course of the storyline.
The document analyzes several shots from Katy Perry's music video. It discusses how establishing shots set the jungle scene and relate to The Jungle Book, making audiences feel safe. Close-ups show Perry's face prominently while blurring the background to emphasize her importance, subverting gender stereotypes. Wide shots present both Perry and other figures to advance the narrative and tell a story through a sequence of images, though one wide shot makes Perry seem small. The video aims to illustrate the song's lyrics and solve tensions through honesty. Different shot types and techniques construct Perry's star identity and show how constructions can change.
The male lead was unavailable for the shoot so alternative talent was sought. They ended up with Sean, an 18-year-old black model that fits the target age range of 16-20 for the video. Research found a third of the target audience is black, so having a black model may make that portion of the audience feel represented. Sean is also expected to be able to perform as envisioned for the video.
Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.
Teyana Taylor performs an intense dance workout in a weight room in the music video for "Fade" by Kanye West. Close-ups and slow camera movements show how tired she is after her routine. She is later joined by her husband Iman. The video ends with a slow zoom out of Teyana in a powerful pose, leaning on Iman in a way that enhances both her power and his ability to "tame" her. Teyana dances for the majority of the video in the same scene to match the deeper meaning of the song through her movements.
This document discusses several conventions commonly found in music videos. It analyzes multiple shots from Beyoncé and Amerie music videos to identify these conventions. Some conventions discussed include starting with a wide shot of the artist to introduce them, using editing techniques like split screens and slow motion, frequent closeups of the artist so audiences can see their expressions, and full length shots of the artist's outfits when the song begins or at the chorus to match the music. The shots are also analyzed in the context of theories about appealing to audiences and establishing the artist's image.
This document profiles two target markets for music merchandise - a 18-year-old male college student in London who enjoys music festivals and driving with friends, and a 20-year-old female university student in Portsmouth who enjoys driving and listening to music. The project demographic is aimed at males and females aged 16-21 who listen to R&B/hip hop music on radio and TV stations like MTV Base and Radio 1 Extra, as those in that age range are more likely to have income to purchase music-related products.
This document discusses potential hazards and risks associated with filming in different locations, and provides recommendations for avoiding issues. For the bedroom, it suggests planning actors' movements to avoid the bed edges. For tables, it says to choose one that fits the theme and doesn't obstruct filming. Regarding mirrors, it advises positioning them carefully and training crew in first aid in case of injuries. Chairs are a minor risk of obstructing equipment. For doors, it says to use one that can slam loudly without breaking. It recommends removing any knives or utensils from the bedroom. When filming in the kitchen, checks should be done to ensure gas is off on cookers. For the forest, it advises scouting the area and
This magazine advertisement analysis examines a print ad for a new car model. The ad uses bright colors and photos of happy young people to portray an active lifestyle associated with the vehicle. It promotes the car's features like fuel efficiency and cargo space to appeal to environmentally-conscious customers seeking a vehicle for recreation or family use. In just a few words and images, the ad uses visual rhetoric to connect the car to an idealized lifestyle and target key consumer values around fun, practicality and responsibility.
The digipak uses consistent colors and themes throughout to provide familiarity and avoid confusion for the audience. It features Madonna prominently using the rule of thirds composition to make her the clear focal point. Unlike some album covers, Madonna is not on the front to subvert conventions and avoid making her the sole center of attention. The mix of serif and sans serif fonts are easy to read against the dull background, with bolder contrast on the front cover to help it stand out from others. More text is used inside to provide information while keeping it small on the back to maintain focus on the artist imagery. All images have a similar style to create association between the visuals and this particular album.
The music video for Ariana Grande's song "Into You" establishes her as the main focus through various close-up shots. It depicts her secret romantic relationship with another person through scenes on a motorbike, in low-key lit settings, and intimate gazes. The video juxtaposes these secret moments with shots of Ariana in an open relationship under flashing photographers' lights, representing her desire for privacy despite her fame.
The song is about a man leaving a relationship with a woman who thrives on drama. He says she always hopes for the worst and waits for him to make mistakes so she can argue with him. However, he will find a new girlfriend who understands his needs and won't create drama like his ex. In the end, his ex will regret constantly arguing when he is happy with someone new who appreciates him. He says goodbye to his ex as he moves on to something better and is no longer willing to try and make their dysfunctional relationship work.
The document provides information on images selected for a digipak front cover and magazine advertisement. Image 7 was chosen for the digipak front and Image 3 for the magazine advert. Additional photos not used will be included on an extra slide to show other options considered. Different costumes and poses were used for the model to provide depth and variation among the potential images while still maintaining cohesion across products.
Andrew Goodwin believes music videos should represent the genre's stereotypes through visual elements like clothing, jewelry, and settings. He cites "Pop That" by French Montana as an example where the video directly illustrates the song's lyrics. Simon Firth categorized music videos as performance, narrative, or conceptual based on their style. Performance videos showcase the artist live or in the studio. Narrative videos tell linear stories, often about love. Conceptual videos rely on metaphor and mood over direct narrative.
Mood boards are visual representations that help inspire and guide creative works. They are collages of images, colors, textures, and words that depict an overall feeling or aesthetic. Designers and artists use mood boards early in the creative process to establish tone and help focus their vision.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
The document analyzes several shots from Katy Perry's music video. It discusses how establishing shots set the jungle scene and relate to The Jungle Book, making audiences feel safe. Close-ups show Perry's face prominently while blurring the background to emphasize her importance, subverting gender stereotypes. Wide shots present both Perry and other figures to advance the narrative and tell a story through a sequence of images, though one wide shot makes Perry seem small. The video aims to illustrate the song's lyrics and solve tensions through honesty. Different shot types and techniques construct Perry's star identity and show how constructions can change.
The male lead was unavailable for the shoot so alternative talent was sought. They ended up with Sean, an 18-year-old black model that fits the target age range of 16-20 for the video. Research found a third of the target audience is black, so having a black model may make that portion of the audience feel represented. Sean is also expected to be able to perform as envisioned for the video.
Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.
Teyana Taylor performs an intense dance workout in a weight room in the music video for "Fade" by Kanye West. Close-ups and slow camera movements show how tired she is after her routine. She is later joined by her husband Iman. The video ends with a slow zoom out of Teyana in a powerful pose, leaning on Iman in a way that enhances both her power and his ability to "tame" her. Teyana dances for the majority of the video in the same scene to match the deeper meaning of the song through her movements.
This document discusses several conventions commonly found in music videos. It analyzes multiple shots from Beyoncé and Amerie music videos to identify these conventions. Some conventions discussed include starting with a wide shot of the artist to introduce them, using editing techniques like split screens and slow motion, frequent closeups of the artist so audiences can see their expressions, and full length shots of the artist's outfits when the song begins or at the chorus to match the music. The shots are also analyzed in the context of theories about appealing to audiences and establishing the artist's image.
This document profiles two target markets for music merchandise - a 18-year-old male college student in London who enjoys music festivals and driving with friends, and a 20-year-old female university student in Portsmouth who enjoys driving and listening to music. The project demographic is aimed at males and females aged 16-21 who listen to R&B/hip hop music on radio and TV stations like MTV Base and Radio 1 Extra, as those in that age range are more likely to have income to purchase music-related products.
This document discusses potential hazards and risks associated with filming in different locations, and provides recommendations for avoiding issues. For the bedroom, it suggests planning actors' movements to avoid the bed edges. For tables, it says to choose one that fits the theme and doesn't obstruct filming. Regarding mirrors, it advises positioning them carefully and training crew in first aid in case of injuries. Chairs are a minor risk of obstructing equipment. For doors, it says to use one that can slam loudly without breaking. It recommends removing any knives or utensils from the bedroom. When filming in the kitchen, checks should be done to ensure gas is off on cookers. For the forest, it advises scouting the area and
This magazine advertisement analysis examines a print ad for a new car model. The ad uses bright colors and photos of happy young people to portray an active lifestyle associated with the vehicle. It promotes the car's features like fuel efficiency and cargo space to appeal to environmentally-conscious customers seeking a vehicle for recreation or family use. In just a few words and images, the ad uses visual rhetoric to connect the car to an idealized lifestyle and target key consumer values around fun, practicality and responsibility.
The digipak uses consistent colors and themes throughout to provide familiarity and avoid confusion for the audience. It features Madonna prominently using the rule of thirds composition to make her the clear focal point. Unlike some album covers, Madonna is not on the front to subvert conventions and avoid making her the sole center of attention. The mix of serif and sans serif fonts are easy to read against the dull background, with bolder contrast on the front cover to help it stand out from others. More text is used inside to provide information while keeping it small on the back to maintain focus on the artist imagery. All images have a similar style to create association between the visuals and this particular album.
The music video for Ariana Grande's song "Into You" establishes her as the main focus through various close-up shots. It depicts her secret romantic relationship with another person through scenes on a motorbike, in low-key lit settings, and intimate gazes. The video juxtaposes these secret moments with shots of Ariana in an open relationship under flashing photographers' lights, representing her desire for privacy despite her fame.
The song is about a man leaving a relationship with a woman who thrives on drama. He says she always hopes for the worst and waits for him to make mistakes so she can argue with him. However, he will find a new girlfriend who understands his needs and won't create drama like his ex. In the end, his ex will regret constantly arguing when he is happy with someone new who appreciates him. He says goodbye to his ex as he moves on to something better and is no longer willing to try and make their dysfunctional relationship work.
The document provides information on images selected for a digipak front cover and magazine advertisement. Image 7 was chosen for the digipak front and Image 3 for the magazine advert. Additional photos not used will be included on an extra slide to show other options considered. Different costumes and poses were used for the model to provide depth and variation among the potential images while still maintaining cohesion across products.
Andrew Goodwin believes music videos should represent the genre's stereotypes through visual elements like clothing, jewelry, and settings. He cites "Pop That" by French Montana as an example where the video directly illustrates the song's lyrics. Simon Firth categorized music videos as performance, narrative, or conceptual based on their style. Performance videos showcase the artist live or in the studio. Narrative videos tell linear stories, often about love. Conceptual videos rely on metaphor and mood over direct narrative.
Mood boards are visual representations that help inspire and guide creative works. They are collages of images, colors, textures, and words that depict an overall feeling or aesthetic. Designers and artists use mood boards early in the creative process to establish tone and help focus their vision.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Pride Month Slides 2024 David Douglas School District
Simon Frith Theory
1. SIMON FRITH
SIMON FRITH STATED THAT “MUSIC VIDEOS MAY BE CHARACTERISED BY THREE BROAD
TYPOLOGIES: PERFORMANCE, NARRATIVE AND CONCEPTUAL” (1988)
PERFORMANCE VIDEOS, THE MOST COMMON TYPE (FRITH 1988) THIS IS WHERE THE STAR
IS SINGING IN A CONCERT TO FANS. THE MAIN AIM OF THIS IS TO GIVE AN IN CONCERT FEEL
TO THE AUDIENCE WATCHING.
NARRATIVE: THIS IS WHERE THEY TELL A STORY IN LINEAR CAUSE AND EFFECT SEQUENCE.
“ACTION IN THE STORY IS DOMINATED BY MALES WHO DO THINGS AND FEMALES WHO
PASSIVELY REACT OR WAIT FOR SOMETHING TO HAPPEN” (SCHWICHTENBERG, 1992).
CONCEPTUAL: CONCEPTUAL VIDEOS RELY ON POETIC FORM, PRIMARILY METAPHOR. THIS
CAN BE SEEN THROUGH VISUAL OR VERBAL ELEMENTS (FIRTH, 1988). “CONCEPTUAL VIDEOS
DO NOT TELL A STORY IN LINEAR FASHION, BUT RATHER CREATE A MOOD, A FEELING TO BE
EVOKED IN THE EXPERIENCE OF VIEWING”
2. SIMON FRITH - EXAMPLES
THIS VIDEO WAS FILMED AT
ONE OF KANYE WEST’S
CONCERTS AND USED AS
THE MUSIC VIDEO. THIS
REPRESENTS PERFORMANCE
AS HE IS ACTUALLY
PREFORMING TO AN
AUDIENCE. THIS IS USED TO
HELP TO HELP TO MAKE THE
AUDIENCE FEEL AS IF THEY
ARE ACTUALLY THERE.
Trey Songz –
Heartattack
Narrative.
Ed Sheeran -
Thinking Out
Loud
Conceptual
This is a video featuring a
dance. This is a conceptual
video as is shows a dance
between two people. The use
of the dance is used as a
metaphor for the love
between them. As shown in
the first screen shot the
spotlights as used to show a
heart this strengthening the
metaphor.
Kanye West – In Paris
Performance.
This video tells the story of
the relationship between
Kelly Rowland and Trey
Songz and how it lead to
him feeling like he is
having a heartattack. This
is a narrative because This
is where they tell a story in
linear cause and effect
sequence.